You can add more words in your Instagram name which helps in search

Previously the number of characters in the name field on Instagram was 30 characters but it has increased to 60.

Why is this important?

Getting found in Instagram search results is a key part of marketing on Instagram. The way search works, Instagram will only present in search results, accounts that have the search words in the name field or the username field. Therefore, businesses normally put search words eg. “Bridal Boutique Galway Ireland” in the name field. But 30 characters normally only accommodated 3-4 search words.

Now that it has increased to 60 characters you can either …

1. Add more search words or

2. Add your company name Plus 3-4 search words

Instagram introduced this without any fanfare so lots of accounts owners are unaware of the change.

June 21, 2022