You will be able to watch video lessons on the following topics:

Introduction to Facebook & Instagram ads

The difference between boost post and the Ad creation tool

How to target people geographically

How to target based on demographics

How to target based on behaviours

How to target based on interests

How to target your page followers

How to target by language

How to combine audiences when targeting

How to save an audience

Overview of how retargeting works

How to create a custom audience based on your website visitors

How to add the Facebook pixel to your website

How to select your retargeting audience when running a campaign

What is a lookalike audience?

How to create a Lookalike audience based on your website visitors

How to create a lookalike audience based on your Facebook page followers

How to create a custom audience based on engagement with your Facebook page

How to design eye catching Facebook ads

What you cannot put in an ad

3 ways to use the Facebook ads library for your campaigns

Understand how a campaign is structured

Why it’s best to target warm audiences first

How to watch videos of your website visitors after they click on your ad

How to run the ad campaign from start to finish

• How to turn a post into an ad using the Ads tool – step by step.
• How to get to the ads tool since the recent redesign on Facebook
• What objective should you choose
• Overview of Budget, targeting and placement
• However, rather than just run one ad, you should create mini campaigns (adsets)
• Why you should target distinct audiences rather than one large audience
• Why you should prioritise warm audiences and then move to cold
• How do you then add more “adsets” to your campaign
• Overview of how a campaign is structured (Campaign / Adsets / Ads)
• How to duplicate an existing adset to easily create 2-3 more adsets targeting new audiences
• How do you then monitor your campaign to see how each adset is preforming
• How to check which audience (adset) is performing the best

Part 1: How to use Instagram for marketing

Introduction and overview

Poll – What % have switched to a biz or creator Ac

How to setup your profile correctly from a marketing point of view

How to create a second account or practice account

How to switch to a Business or Creator account

How to make a practice account private

How to protect your account from hackers

How to connect to your Facebook business page

Overview of the secondary menu

How Instagram shopping works

Why Instagram Reels are so important

How to create a Reel

Examples of Reels by Irish businesses

How to use Reel templates

How to find examples of relevant Reels

How to search and get found in search results

Part 2:

Welcome and introduction

About the Feed – Like comment share and save

The Algorithm, new feeds and big changes coming

How to post an image, add hashtags, Tag accounts

How to post videos plus changes coming

How to post Carousels and why you should

How to schedule

How to post to Instagram from your PC or laptop

How to create Instagram Stories

How to schedule your Stories

How to create Story highlights

How to get more reach including reach stats

How to check your reach for posts stories & Reels

How collaborator posts work

What type of marketing tool is Stories? How does it compare to Posts & Reels on Instagram

How does the reach of Stories compare to posts?

How to post images to your story

• How to post an image that you take when using the app
• How many Story elements do brands tend to post per day
• Location tags and hashtags don’t get your story found anymore
• How to post an image from your camera’s gallery and how to  add Text, Gifs, music, mentions

How to use  Canva to create eye catching images for your Stories

How to post videos to your story

• How to post videos up to 60 seconds including major pitfall to avoid
• How to add captions to your videos using the Caption sticker
• How to post a video longer than 60 seconds to your story (An IGTV video)
• Editors you can use to create videos for your stories.

How to create videos for your Story

• How to use the Inshot App to edit a video for your Stories

How to use Polls & Question stickers for more engagement

• Why these stickers will benefit your marketing
• How to create a Poll and how do users experience it
• How to use the Slider sticker and how do users experience it
• How to create a Quiz and how do users experience it

How to share your posts and Reels to your Story

• How to share your post to your Story including pitfalls to avoid
• How to share your Reel to your Story including pitfalls to avoid

How to schedule your Stories using the Business Suite app

What are Story Highlights and how to get the most freom them

• How to add Stories to your profile as “Highlights”
• How to design Highlight covers that match your brand

How to interpret Story Insights (Analytics)

• How to view insights for your current Story
• What each of the metrics mean and what are the benchmarks you are aiming for
• How to view insights for your Stories over 1 month to 2 year period

Examples of ways to use Stories for marketing

Part 1:

1. Quick initial demo of how to create a Reel
2. Why businesses are seeing significantly more reach and engagement with Reels
3. How to find examples of Reels for your industry or by similar businesses to yours
4. How to ensure you get the full music library
5. How to save and use music from other Reels that you like
6. Reels that showcase a product
7. Reels that showcase a service
8. Educational Reels from coaches / trainers / consultants
9. Tourism Reels that showcase a location
10. Reels that are part of a theme
11. Behind the scenes Reels
12. Fun Reels

Demo 1 How to create a Reel that involves just video clips, music and text

1. How to edit clips within your Reel
2. How to add text

Demo 2: How to create a Reel by speaking to the camera

Part 2:

1. Recap on Reels that are simply speaking to camera – and how today’s lessons will make your Reel more interesting than these.
2. Examples of Reels with voiceover – How to add a voiceover to a Reel (Using the inbuilt tool in Reels)
3. Examples of Reels with footage – How to overlay footage onto your Reel video in order to make it very impactful –  using Filmora Editor
4. How to download any Reel to your PC in order to then use the music in a Reel (that you are going to edit in an external editor like Filmora)
5. Examples of Reels with green screen – How to create a Reel using the inbuilt green screen effect
6. The best way to share your Reel to your Story
7. How to get the embed code if you want to put your Reel onto your Website
8. How to choose a cover  for your Reel – to ensure it works as a square and vertical cover image  (In your notes I have also included slides showing you how to design a cover in Canva)

Part 1: Ways to drive traffic to your website from Instagram and Facebook

• Recap on why links don’t work in posts
• Why Linkin.bio could be a better tool for you than LinkTree to drive traffic to your site
• How to setup and use Linkin.bio
• How to add a link to your web pages from your Story
• Demonstration of the main issues you can experience when linking to your website from Facebook posts and how to fix them.

Part 2: Organic Reach of posts on Instagram and Facebook

• What % organic reach are businesses now getting on Facebook for posts
• What % reach are businesses getting on Instagram for posts?
• Why has  reach declined on Instagram recently?
• How to check the reach of your Posts on Instagram, in particular your recent ones.

How do the Feed algorithms work in 2022?

• How the Instagram feed Algorithm works
• New feature: How the new chronological feed and favourites feed on Instagram works
• How the Facebook feed algorithm has changed over time and the main elements in 2022

Based on third party studies what tactics could you focus on for getting more reach and engagement in 2022?

• Recap on getting the fundamentals right
• New feature – How collaborator posts on Instagram work. How to create one
• Why carousels work well on Instagram and how to approach creating one.
• Reels – recap on the the main points to get right
• How to run a competition on both Facebook and Instagram and how to choose a winner
• What type of videos tend to perform poorly for reach
• Wrap up and what’s coming next month

Step 1: Understand How Tik Tok Works

Welcome and introduction

Poll results – how many of you use Tiktok and also make Reels

An overview of the main areas in the app – The For You Page, Friends, Create, Inbox, Profile

How does a typical person use TikTok?

How does Tik Tok compare to Facebook, Instagram, Twitter when using it as a person?

Step 2: Getting started as a business

How to signup for a TikTok Account

How to edit and brand your profile correctly

Some key settings such as privacy

The difference between personal and business accounts and should you switch?

Can you add a clickable website link to your profile?

How to turn on “Analytics” and why you should do this straight away

How the Algorithm works in the For You Page

How to search and get found

How does Tiktok compare to Facebook and Instagram as a marketing tool

Step 3: Understand what type of videos are created on TikTok

What type of videos do People tend to make

What type of videos do Businesses tend to make

Step 4: How to make and post videos

How to make a video with video clips, music and text

How to make a video with someone speaking to camera

Step 5: How to get more views for your videos

Tactics for getting into the For You Page and getting discovered.

Step 6: Is Tiktok for you? And how could you grow your followers?

How to weigh up whether TikTok is a suitable marketing tool for you

Tips for growing your TikTok followers

Part 1: An Overview of Linkedin

10 Video Lessons ( 53 mins of lessons)

It’s best to start with this course as it gives you an overview of Linkedin and explains how the various parts fit together. It explains what you need to know about your Profile, Connections, Newsfeed, Groups, Company Pages and Linkedin Ads. The lessons include:-

• An overview of the course and Linkedin
• How to signup for a Linkedin account
• Overview of the key areas of Linkedin
• About your profile
• My Network and how to connect with others on Linkedin
• About Home – your newsfeed
• About Groups
• About Jobs
• About Company Pages
• About Linkedin Ads

Part 2: How to use Linkedin for Marketing

32 Video Lessons (3 hours 20 mins of lessons)

Then move onto the second course which takes you through a 4 step process for using Linkedin for marketing and goes into detail on how to use your Linkedin profile for marketing, Company Page, Groups and Linkedin Ads (There are 55 mins of lessons covering Linkedin Ads)

The lessons cover:-

• Overview of how to use Linkedin for marketing – how to visualise it as a 4 step process

Step 1: Optimise your personal profile.

• Understand important settings for your privacy
• Decide if you want your connections to be told when you update your profile
• Decide what strangers will see when they visit your profile
• Decide whether you want people to know that you have viewed their profile
• Decide whether you want your connections to see who you are connected to
• Add a profile header and profile image
• How to fill in the Open To section
• Fill in the intro section
• Add services and posts to the featured section of your profile
• Fill in the About and Background sections
• About the Skills section and Endorsements
• Fill in your contact details and customise your profile url
• How to approach getting recommendations for your profile

Step 2:  Grow your network of connections on Linkedin

• The benefits of having a lot of first level connections
• Tips on how to grow your 1st level connections

Step 3: Increase awareness of your business within your network (including creating a company page)

• Increase brand awareness by posting – An overview of how to post
• Increase awareness by using hashtags and mentioning other profiles or pages
• How to send out an image post
• How to send out a video post including a thumbnail and captions
• Increase brand awareness – consider creating a company page
• How to create a Linkedin company page
• How staff can share your page posts
• How to post from your company page
• How to invite your connections to follow your page

Step 4: Generate leads within your network, groups and by trying Linkedin Ads

• Share valuable content that users need to give their email address for
• Post in groups linking to content that requires an email signup
• Consider Linkedin ads to generate leads
• Linkedin Ads part 1 – Setting up an ad account
• Linkedin Ads Step 2 – How to target – choose a format and set a budget
• Linkedin Ads step 3 – How to created the ad and send it out
• Course close and summary

30 Video Lessons (2 hours 20 mins of lessons)

There are 2 course on the members website covering Twitter marketing

1. The first course is Twitter Marketing – The Fundamentals. The course explains what type of marketing tool Twitter is, how it compares to Facebook and how to use Twitter, in particular Twitter lists. In the lessons I demonstrate what to do on both the Twitter app and the Twitter.com website.

2. The second course is  “How to tweet and how to grow your followers”. In this course I cover how to send out tweets with images, video, link to your website, hashtags, polls and how to mention another account and how to retweet. I also explain how to grow your followers on Twitter

0:00 Welcome

1:23 What we will cover

Some fundamentals to consider

2:25 When could you use Live Streaming for your marketing? Ideas for Live streaming and real examples from Irish businesses

6:25 Have a clear marketing objective before you start

7:00 Pitfalls to avoid

9:40 Poll Question – Have you gone live on Facebook and Instagram?

10:44 Poll Question – What are the main reasons why you haven’t gone live

Live Streaming on Facebook

13: 27 What are the benefits?

14:21 How could you find Live video on Facebook, incluydingf ones to do with your sector

16:26 Be aware that there is a Practice mode when going live

How to Go Live on Facebook.com using your PC

17:55 How to to go live on your PC – step by step including practice mode

30:19 Why you should schedule real Lives  in advance and promote them before hand

31:05 How to use Canva to design your promotional graphics

34:11 How to schedule the Live on your PC

37:13  How to promote the Live using Posts and Stories

43:30  What equipment do you need to live stream from your PC / Mac

How to go Live using Facebook app

46:52 Step by step – How to live stream using  the Facebook app

How to Live Stream on Instagram

54:50   What are the benefits?

57:01 When is the best time to go live on Instagram?

57:35 How to go live including practice mode

1:04:58 How to schedule your Live in advance in order to promote it

1:06:20 How to promote it as a post and Story

1:15:48 What equipment would you need to stream on Instagram?

Can you Live stream on both platforms at once?

1:18:56  Why you can’t stream simultaneously

1:20:45 What some people do as a workaround solution

How to Live stream to Facebook using Zoom

1:22:08 Why would you want to go live using Zoom

1:23:40 How to go live using Zoom

Welcome and overview of what we will cover

Exercise 1:

How to choose a canvas size

How to add your image, logo and text

How to match the text colour to your brand colour

How to add effects to your text

Exercise 2:

How to create a colour background, including how to match to your brand colours

How to graduate the colours in the background (add a gradient)

How to add transparent images to your background

How to add text within a shape or container

How to animate the text, including multiple text blocks

Exercise 3:

How to design a portrait graphic for Stories or IGTV  / Reels covers

How to add pre-formatted / grouped text

 Exercise 4:

How to design a video thumbnail

How to add text into multiple background shapes with various colours

How to add a keyline white border around a person or object

Exercise 5:

How to add graphics / illustrations – including animated graphics

How to add multiple pages to your design in order to create a video

Exercise 6:

What are frames

How to add images to frames

How to animate the images and text in order to make a video

Exercise 7:

How to add a landscape or portrait video to a frame

Exercise 8:

How to add a video to a square or portrait canvas

How to add text that appears above and below the video throughout.

Welcome and what we will cover

How to send your design to your phone by taking a pic of it

How to add QR codes to your designs to drive people to your site, videos, Google reviews etc.

How to customize your QR codes by putting your logo in the middle of them

Editing images – extra tips and tricks

How to use the colour picker to match text or shape colours to your image

How to blur the background on your image

How to touch up people’s faces

How to turn your image into a painting

How to add your image to a PC screen or mobile phone using smart mockups

Text – extra tips and tricks

How to turn your text into a circle

How to make your text appear sideways

Shapes – extra tips and tricks

You can add text directly to a shape

How to easily swap out shapes to see which one is best

How to round the corners of a shape

How to find extra frames

How to favourite templates and then find your favourites

How to remove the background from a video

How to use Canva’s video and audio library in order to have videos as a background in social media 

How to place text behind a person or object in your image

You will be able to watch video lessons on the following topics:

How a lapel microphone will improve your videos

How a directional microphone is alternative

Demonstration of a tripod and tripod adjuster mount

Demonstration of a Ring light

Tips for making a company promo video by interviewing staff

Tips for making a company promo video using a voice over

Tips for making a testimonial video

Tips for making a “How To” video

Tips for making a product video

How to get used speaking directly to camera

How to get your logo animated to use in your videos

Where to get free stock videos

Where to get high quality stock music

How to transfer videos from your phone to your PC

Video ediitng courses:

1) How to edit a marketing video using Filmora on your PC  / Mac

*How to add music, text, footage, transitions, your logo)

*5 different video editing exervices and you can download the files used in the demos so you can practice editing

You will be able to watch video lessons on the following topics:

0:00 Welcome and overview of what we will cover

About the app

3:05  How to get it? How much does it cost?

Demo 1: Overview of the main features of the app

How to get started editing a video

Canvas – this allows you to change the shape of your video to square, vertical (9-16) or landscape (16-9)

Music – this allows you to add music to your video. Choose from one of their tracks, music on your phone or extract a track from a video on your phone

Stickers – you can add stickers or gifts to your video

Text – add text, choose the font, colour and animation

Filter – add filters or effects like Zoom, Fireworks or Snow

PIP – this is very important as it allows you to overlay a video or image as footage

Precut – allows you to cut out parts of your clip in different ways eg. Drag sliders from the start and end or split where you have paused

Split – tap this if you want to cut the clip exactly where you have paused

Delete – tap to delete something you have selected eg. A clip, music, effect, text etc

Backgrounds – you can have the video appear on a background and you can choose a colour, or image or a blurred background

Speed – make the video clip run faster or in slow motion

Crop – crop out something in your video or crop into the video in order to give the impression you are using an extra camera

Volume – adjust the volume in the video clip

Voice effect – change the voice in the video to some fun effects

Replace – replace the clip you select with a different one from your phone

Duplicate – you can duplicate the selected clip or image

Reverse – you can have you video clip play in reverse

Rotate – if your clipappears upside down or sideways you can rotate it to fix it

Flip – you can have the person in the video facing the opposite way

Freeze – tap this if you want to take a photo of the part of the video. You can then use the photo in your video.

Demo 2: How to edit a portrait video (Not too complicated video)

How to edit a portrait video overlaying video footage, adding music, text and crops

Demo 3: How to edit a landscape video (A m0re complicated video)

How to edit a landscape  video overlaying video footage, adding music, text and crops and slow motion in the footage

How to download a Reel from Instagram and extract the music to use in Inshot

Step 1: Decide on whether your videos should be landscape, portrait or square.

• Why did you create the video?
• If for social media, which is your most important social network?

Step 2: Share your video on the main social networks

Decide whether you want to use your phone or desktop because lots of things differ depending on which you choose

How to share your video on Instagram

• How to share your video as an Instagram Reel
• How to share your video as a post
• How to share your video to your Instagram story

How to post your video on Facebook

How to post your video on Twitter.

How to post your video on LinkedIn

You will be able to watch video lessons on the following topics:

You will be able to watch video lessons on the following topics:

An overview of how to generate more enquiries and sales

What is Google Analytics

How to signup for Google analytics

How to setup ecommerce tracking

How to setup bot filtering

Ensure you have an SSL cert so visitors are not scared off

How to check how quickly your page loads

How to watch videos of your website visitors browsing your site (2 videos)

How you can tell how far down your page visitors are scrolling

How to tell what people are clicking on in your pages

Why should your web visitors choose you?

How to highlight key features and benefits of your products

How to make your own product video

How to make your own testimonial videos

How to embed Facebook reviews on your website

Why you need Call To Action buttons

How to integrate Facebook messenger on your website to generate enquiries

How to check the conversion rate on your site

How to check how many sales we generated on the site last week / month

How to check where your sales are coming from eg Search or social media

You will be able to watch video lessons on the following topics:

Welcome & what we will cover

1) Understanding Google Ads

Introduction to Google Ads – The basics of how Google Search ads work

2)  Plan your campaign

Understand how Google Ad campaigns are structured

Understand how Google chooses the best ads – Quality score

Now – Plan out your campaign , Adgroups and keywords for each campaign

Research and choose the keywords you are targeting using Keyword Planner Tool

3) Setup your account and create your first campaign on the search network

Create your account – and how to bypass Google forcing you to create a campaign straight away.

Set up your billing details

Step 1: Create your first campaign & adgroup –

Step 2: Add campaign settings (Location, Language, Bidding type)

Step 3: Add your keywords and Choose your Match type

Step 4: Write Up to 15 headlines for your ads

Step 5: Write up to 4 descriptions for your ads

Step 6: Add extensions eg. Sitelinks and Call Outs

Step 7: Set your daily budget and publish your campaign

4) Managing your campaign

Make a copy of an adgroup to quickly add more to your campaign

Add negative keywords

Monitor your campaign performance

Recap – What are the main pitfalls to avoid

How to get Google’s €400 credit to run ad campaigns

You will be able to watch video lessons on the following topics:

An overview of SEO – how it works

How to go about doing keyword research

How to do Keyword research using Google Suggest

How to do Keyword research by looking at competitors websites

How to do keyword research  using Keyword Planner tool

How to do keyword research  using Answer the Public

How to choose a final list of Keywords / search terms

Overview of onsite optimisation

How to create a meta titles and description working document

How to update your page meta titles in wordpress

How to update a page meta description

How to tag your images

Overview of technical optimisation of your website

How to test whether Google sees your site as mobile friendly

Why you should add internal links

Why you should ensure there is no canonicalisation

How to check your page load speed

Why you need an SSL cert

How to verify your site with Google search console

How to check the domain authority of your site (and competitors)

Why backlinks are important

How to quickly check where you appear on Google for lots of search terms

How to check how much traffic your getting from search engines

How to check how many sales you are getting from search traffic

You will be able to watch video lessons on the following topics:

Why you need a Google My Business listing

What does Google look for in a listing?

How to check if there is already a Google My Business listing for your business

How to create a listing

How to fill in your business and contact details correctly

How to fill in details of your services and business

How to upload photos and videos to your listing

How to generate a link to the reviews section of your listing

• Why is Google making this big update?
• What feeds into Page Experience?
• How to check whether Google sees your site as mobile friendly
• Why Google wants your site needs to be secure
• What are Core Web Vitals?
• How to check your Core web vitals
• Next steps – what you need to do
• What if your web designer can’t speed up your site?
• Some questions regarding protecting images and optimising images on your site

• How to get your Google My Business listing found in Google’s 3 local map results
• What you need to do to get your website found on page 1 of organic results  for local searches:
• How to get found for local image search results:
• Get listed on directory sites that appear on page 1
• How to use Facebook & Instagram ads to target people who live within a few miles of your town or within your county
• Organic social media tactics to get you discovered

Why this course is suitable for businesses ranging from Estate agents, Taxi companies and Hotels to ecommerce websites and yoga instructors

Part 1: Decide what countries you are targeting

Why you should prioritise the countries that you want to target

How to use Google Analytics to see how you are currently doing for each of those countries in terms of traffic, engagement and sales

Part 2: How do you get your site found high up in free organic search results in another country

Why Google has a search engine in every country and why it has assigned your site to a country

How to check where you appear in Google.ie for important search terms

How to check where you appear in the main countries your have prioritized and why you are probably not doing as well

How to translate your main search terms into German or French in order to check where you appear in search results

Option 1 – Why getting a country specific domain has become a good option

Option 2- Why having subdirectory sites was a better option but now is trickier

Why businesses providing an Irish based product might only need 1 website

Why businesses selling products in other countries usually need extra sites plus examples

How to verify your site in Search console and geographically target your site

Google is discontinuing the geographic  targeting in September so what do you do now?

Part 3: Ensure your website is setup correctly to engage and convert the traffic

Consider language and translation requirement

Consider local telephone numbers and how to get them

Consider local currency

Consider international VAT implications

Part 4: Push traffic into your site through social media

How does translation work for posts and ads

How do video captions work for foreign languages

How to target Facebook and Instagram ads for foreign markets

Part 5: Also assess whether there are 3rd party platforms you can sell on

• Tips for deciding which “selling events” you are going to target with special offers (Including Black Friday & Christmas)
• How to go about turning your service or product into a “Gift” that can be marketed including pitfalls to avoid.
• SEO – How to optimise your “Gift” or “Special offer” pages to get found in Google and when to do it before it is too late.
• Tips for creating social media posts to promote your “Gifts” and “Special Offers”
• Tips and pitfalls to avoid when Creating Facebook & Instagram ad campaigns to promote your “Gifts” and “special offers”

You will be able to login to a members only website where you can access

1. A digital marketing plan that you can implement for your business. This will be explained in a video and a printable document.
2. Over 25 of our latest Digital Marketing courses which you can watch at a pace that suits when you need it. (Over 40 hours of on demand lessons)
3. You can download detailed notes for each training course (Typically 35 – 70 pages per course)
4. Join Evan on a live Zoom training course each month which will cover very popular topics in detail (Minimum of 12 courses a year)

When you sign up you receive 12 months access to our members only website.

The school is designed to provide you with detailed courses that you can watch at your own pace covering a wide range of Digital Marketing topics plus monthly live training courses via Zoom. However, the nature of digital marketing is that things are constantly changing and we will be keeping the content up to date. This means that a lot of the content that will be on the site in 6-9 months time will be quite different to what you see when you initially join.  An annual membership gives you ongoing access to this content.

You do not have to renew your annual membership. If you do not wish to renew simply let us know.

Yes – if you do not wish to renew your membership you can easily cancel it. When a member logs into the membership site there are details within the Your Account section explaining how you can cancel. When a member cancels the membership will expire at the end of the 12 month period.

Yes. We offer a no quibble money back guarantee.

You can join the Digital Marketing School  ‘Risk free’.  We know you’ll find the online courses and ongoing digital marketing updates  very beneficial but we want you to have peace of mind when ordering it.  If, within 7 days of purchase you think the  Digital Marketing School  isn’t useful for you just let us know and we will give you a no quibble refund.

When you click the “join” button and then order the service using your credit or debit card, the next steps are;

• Within a few minutes you will receive an email with your login details
• You will then have access to all of the content in the “members only” Digital Marketing School website.
• You will also start receiving  emails each month about upcoming courses for members plus updates on recent changes in Digital Marketing that could impact you.

Yes. You can pay securely using Visa or Mastercard through  Stripe.