0:00 Welcome and what we will cover

1:30 A framework for looking at AI and your digital marketing

 

Essential – you have to learn and keep on top of these

7:20 Priority 1: Learn the AI tools that will provide marketing strategies, ideas and written content

Core Tools – Chat GPT, Gemini, Claude and Grok

• 11:50 Understand the 5 levels and operate at level 5
• 15:30 Why Use Chat GPT – and the features you need to know
• 18:10 Why Use Gemini –  and they features  you need to know
• 22:10 Why Use Claude – and the features  you need to know
• 30:40 Why Use Grok – and the features you need to know

 

45:50 Optional Specialist Tool: For analysing and interrogating private / internal files (Notebook LM)

53:50 Priority 2: Understand AI search engines that will generate traffic and sales for your business

 

Very useful – knowing these will be helpful for your marketing

1:00:00 Priority 3: AI tools for creating and editing your marketing images

What are the main things an AI can do for you regarding images?

Free tools: Which ones should you use

Paid Tools: Which ones should you consider

 

Will become very useful in next 3- 12 months – try to learn more about these

1:16:10 Priority 4: AI tools that will perform marketing tasks for you (Agentic AI)

Core Tools –Claude, Manus, Chat GPT,

 

Might be useful for your business. Not the main priority.

1:34:50 AI tools for creating your marketing videos

Free tools: Which ones should you use

Paid Tools. Sites like OpenArt and Higgsfield are becoming the new “Canva” for AI video and image

00:00 Introduction to Artificial Intelligence

01:03 Understanding Large Language Models

01:25 Generative AI Capabilities

02:28 AI in Travel Planning

05:01 Companies Driving AI Development

06:27 Breakthroughs and Key Competitors

08:42 The Evolution of AI Search Engines

09:47 Emerging AI Technologies

11:16 Overview of Major AI Models

12:05 Recent Advancements in AI

14:05 Conclusion and Next Step

Key Sections of the course

If there is a specific section you would like to catch up on here are the timings within the video.

 

 

0:00 What is Chat GPT

2:00 Examples of how to use Chat GPT for everyday things

7:40 Context – When did Chat GPT launch and who is behind it?

10:55 Free versus paid version

12:15 Six prompts you should use to get the most out of an AI tool like Chat GPT

• 14:20 Teach me
• 18:35 Act like an expert
• 23:20 What does the popup – “You have hit the free limit” mean?
• 25:50 Brainstorm
• 30:40 Summarise
• 33:16 Write and How to get Chat GPT to write like me
• 39:35 Converse

41:50 My view on how you should use the text that the AI writes for you

43:41 What you need to know about copyright

47:33 Memory – What you need to know about the memory feature

50:35 How to protect your privacy when using Chat GPT

54:50 How to tailor it to you using Custom Instructions

1:04:40 Chat GPT isn’t 100% accurate. It can hallucinate

1:05:50 How to use it for creating content for your website & how to use a Chat GPT detector

1:14:44 How to use Search GPT which is like perplexity.ai

1:31:55 Mobile app – how to use Chat GPT on your phone, including how to speak your prompts

What is in the course:

Here are key timings / sections within the course

 

0:00 Welcome

0:55 Poll questions – Have you used Gemini or Chat GPT

3:00 What we will cover

4:50 How to get to Google Gemini and about recent big upgrades

What is the same as the free version of Chat GPT

• 7:50  Prompts: You use the same prompts
• 9:30 Custom instructions: You can now add custom instructions
• 12:25 It has memory
• 14:30 You can ask it to write like you if you give it examples
• 19:35 Search GPT: It now has real-time search
• 21:30 Can analyse content of a web page

 

What you get for free in Gemini that you don’t get for free in Chat GPT

• 23:30 Fact Check
• 26:30 Unlimited image creation
• 28:40 Unlimited image attachment
• 29:50 Unlimited file attachment
• 31:20 Projects / Gems
• 40:00 Deep Research
• 47:40 Multi-step reasoning
• 54:40 Enhanced voice
• 57:30 Enhanced voice with video
• 1:01:13 Canvas – an area where it will program things for you

 

What isn’t as good as Chat GPT (Free)

• 1:15:00 Privacy – and why

 

What isn’t as good as Chat GPT (Paid)

• 1:20:09 Image creation / manipulation (but I’ll explain what is coming soon)
• 1:28:46 Video creation

1:34:40 Side by side comparison of all features in Gemini V Chat GPT

 

1:35:18 Which Gemini Models should you use for your digital marketing and when?

• Everyday Creative Answers for your digital marketing ( 2.5 Flash)
• Ask it to summarise YouTube videos ( 2.5 Flash)
• Ask it to analyse and recommend trends on YouTube to help your marketing ( 2.5 Flash)
• In-depth research about your industry or a competitor (2.5 flash Deep Research)
• Ongoing more tailored answers about a topic eg. Your website or your social media (Gems within 2.5 Flash)
• Very detailed Digital marketing  plan for your business and recommendations that factor in criteria (Multistep reasoning 2.5 Pro

 

1:39:20 How to visualise all of these features and tools

00:00 – Introduction: There different levels of AI 
06:34 – Why Deep Research reports are so beneficial
09:16 – Why you should create Projects & Gems: Level 5 

Deep research reports
16:40 – Running Deep Research in ChatGPT & Gemini
19:27 – Industry Research & Market Comparisons
20:57 – Exporting & Saving Research Reports
Creating projects and gems
26:03 – Creating Projects in ChatGPT (Step-by-Step)
28:33 – Using Projects: Context, Memory & Workflow
34:37 – Gemini Gems: Creating Your Own (Project Equivalent)

0:00 Welcome and what we will cover

2:16 Update on Gemini 3.0 and how this is the editor for the new model

10:50 Recap of the main things you could do with the free Nano Banana editor

31:20 What is the pro version better at?

35:10  How to access Nano Banana Pro

35:30 Using 3rd party tools like Openart.ai

40:05 Using Gemini

 

43:10 How does this differ to the normal Nano Banana image editing tool

1.You can specify the aspect ratio of your output image

2.Recreate  your square or landscape images as portrait for Stories

3.Create an image and add eye catching text

4.Change the existing text on your images to more eye catching text

5.Create infographics to present your ideas, product or process

6.Turn data and word documents into eye catching visualisations

7.Accurately Translate any text in an image

8.Place a person and multiple objects in a scene

9.Create consistent  character images of a person

10.Fine detail editing )replace objects . Change lighting, swap clothes)

11.Fine detail editing : Change the objects in a scene

12.Ask it to annotate images

00:00 – Introduction to ChatGPT Image Creation
00:40 – ChatGPT vs Gemini (Nano Banana) Overview
01:15 – Key Image Creation Features Explained
01:50 – Creating Images in ChatGPT
02:20 – Image Generation Speed Comparison
03:14 – Image Prompt Comparison
03:52 – Testing Image Generation Speed
07:15 – Watermarks: ChatGPT vs Gemini
08:45 – Previous Image Tests with ChatGPT
09:18 – Gemini Free Version Capabilities
09:45 – Creating Images Simultaneously
10:32 – Image Sequencing & Sync Issues
11:21 – Close-Up Image Generation
11:50 – Changing Camera Angles & Perspectives
12:37 – Merging & Editing Images
13:03 – Editing & Replacing Text in Images
13:27 – Handling Multiple Image Requests
14:13 – Product Photography & Proportions
15:35 – Replicating People in Images
16:41 – Creating Consistent Characters
17:05 – Free vs Pro Image Features Compared
17:38 – Aspect Ratio Control
18:16 – ChatGPT vs Gemini: Pros & Cons
18:58 – Testing Gemini Pro Features
19:28 – Creative Text & Typography Effects
19:58 – Rate Limits & Performance
21:29 – Creating Infographics with AI
22:36 – Interior Design Image Requests
23:10 – Annotating Images
26:07 – Text Translation in Images
26:42 – Creating Infographics from Documents
29:19 – Summary of ChatGPT Image Tool
30:29 – Choosing Between ChatGPT & Gemini

0:00 What we will cover

 

1. Tools for creating images

3:20 Create images by describing them – Paid with some free usage –  Chat GPT

7:40 Create images by describing them – best free tool – Gemini

10:00 Create images by describing them – Paid –  Midjourney

16:25 Create images by describing them – Paid with some free usage –  Leonardo

18:55 Create images by describing them – Paid with some free usage –  Open Art

23:15 Create images by describing them – paid tool with some free usage  – Canva

 

2. Canva’s Tools for editing and manipulating images

35:35 Canva’s  AI tools for editing and manipulating your images (Magic Studio)

• These include, erase a person, move a person or object, expand an image, replace a background

1:01:00 Create a text graphic – Canva dream lab or Ideogram.ai

1:06:35 How to correct text on an image that AI has created

 

3. Sites that have lots of creative AI tools

1:09:45 Check these sites that have lots of other  AI image tools

 

4. Best AI tools for manipulating images

1:15:05 Chat GPT – just describe what you want to change. However, currently very slow.

1:20:25 Flux Kontext – amazing ai editor. Just describe what you want

1:27:30 Gemini Flash editor – Now as good as Flux and 100% free

 

 

 

 

0:00 Welcome and what we will cover

4:05 Recap on some SEO fundamentals – what is involved?

17:30  How to get an SEO plan tailored to your business and website

22:34  Keyword research

• How to use Chat GPT or Gemini for Keyword research

47:01  Tagging and draft content

• Prompts you can use to write Meta titles and descriptions – an OK way and a much better way.
• 1:01:44 Prompts you can use to write headlines focused on your main search term.
• 1:02:58 Prompts you can use to write draft text for sales pages
• 1:08:24 Prompts you can use to write image alt tags and descriptions

1:17:39 Blog post / Article ideas

• Generate a list of blog posts / articles based on common questions people ask

1:32:29 Backlinks

• How to generate ideas for backlinks tailored to your business
• How to then use an AI tool to drill deeper into each idea.

0:00 Welcome and what we will cover

6:05  AI can analyse your insights and recommend ways to improve

• Do you know that you can share your screen with Gemini as you browse your Instagram or Facebook insights on your Phone or Laptop? You can then verbally ask Gemini about your insights, what they mean and Gemini will talk you through it in a verbal conversation

 

19:05  Create an AI that will become an expert in marketing your business

• I’ll show you how to create a project / gem in Gemini and how to quickly train it so it becomes an expert on your business, your products and your industry. You’ll also learn how to tailor it as an AI that is an expert in how to market your business on social media

• 42:25 – What you should know about protecting your privacy

 

47:09 Develop a strategy to increase your sales using each social network

• I’ll then show you how to prompt the AI that you have setup (your gem) to provide you with an in-depth plan for how to use each of the main social networks for your specific business.
• 51:40 Update on TikTok shop as an opportunity to increase sales

1:03:40 Generate content ideas

• How to prompt your AI to get content ideas for each social network

1:08:05 Create a content calendar

• How to get a 6 month social media content calendar tailored to you and how you can turn that calendar into a website so you can easily browse through it whenever you want and can share it with colleagues.

1:14:00 Generate text for your content in your writing style

• How to prompt your AI to generate draft text for your social media posts.
• How you should then rewrite the text  and how to check that it is not mainly AI written

1:24:30 Design images

• Brief recap on some of the main tools you can use (Full detailed courses are on the members’ website)
• Demo of the brand new AI editor just released by Google Gemini
• Demo of Groks new image and video AI (Grok is Elon Musk’s equivalent of Chat GPT)

1:42:05 Create videos

• Recap some of the main tools you can use (Full detailed courses are on the members’ website)

1:43:05 Hashtag research

• How to prompt your AI to get recommended hashtags for each post or reel that will help your marketing

1:44:40 Converting social media visitors on your website

• How to prompt your AI to analyse the page you are driving people to from social media and to get recommendations that will increase your conversions.

0:00 Welcome and what we will cover

1:45 About cost and quality of AI videos

4:55 Continue making real videos but here’s why AI videos are handy extras

6:55 What types of AI videos could you create for your marketing?

18:30 How to make the following videos

• 18:40 Videos of your products being modeled or being used (Protein Bar)
• 57:10 Videos of your products (Crafted wooden cats)
• 1:07:55 How to create a consistent character to be in your images / videos
• 1:12:25 How to create an image / video using your consistent character
• 1:22:05 How to create fun images / videos using your Consistent Character
• 1:27:55 How to create a video of a person speaking as a child (Like the Gordon Ramsay Donald trump viral videos)
• 1:35:30 How to create videos where you clone yourself and you are speaking in any language in a sales video

You will be able to watch video lessons on the following topics:

An overview of SEO – how it works

How to go about doing keyword research

How to do Keyword research using Google Suggest

How to do Keyword research by looking at competitors websites

How to do keyword research  using Keyword Planner tool

How to do keyword research  using Answer the Public

How to choose a final list of Keywords / search terms

Overview of onsite optimisation

How to create a meta titles and description working document

How to update your page meta titles in wordpress

How to update a page meta description

How to tag your images

Overview of technical optimisation of your website

How to test whether Google sees your site as mobile friendly

Why you should add internal links

Why you should ensure there is no canonicalisation

How to check your page load speed

Why you need an SSL cert

How to verify your site with Google search console

How to check the domain authority of your site (and competitors)

Why backlinks are important

How to quickly check where you appear on Google for lots of search terms

How to check how much traffic your getting from search engines

How to check how many sales you are getting from search traffic

 

0:00 Welcome and what we will cover

3:05 What is Google AI mode & why this is the future for Google search

9:10 You still want to get found in the normal Google (using your Google profile & web pages)

9:10 There are 2 ways to get found in Google AI Mode

• AI mode answer
• AI mode – references

14:00 Understand the 3 big types of web pages on your site and what you should optimise each for

• 14:00 Product / services page
• 23:03 About us (experience and expertise)
• 25:45 Blog pages

39:16   Action Plan: what to do to get found in the 2 ways

• 39:16  AI mode – get included in the answer
• 1:34:10 AI Mode – reference links

 

1:58:49 What you do for traditional SEO also helps in AI search

You will be able to watch video lessons on the following topics:

Why you need a Google My Business profile

What does Google look for in a profile?

How to check if there is already a Google My Business profile for your business

How to create a profile

How to fill in your business and contact details correctly

How to fill in details of your services and business

How to upload photos and videos to your listing

How to generate a link to the reviews section of your listing

You will be able to watch video lessons on the following topics:

Introduction to Facebook & Instagram ads

The difference between boost post and the Ad creation tool

How to target people geographically

How to target based on demographics

How to target based on behaviours

How to target based on interests

How to target your page followers

How to target by language

How to combine audiences when targeting

How to save an audience

Overview of how retargeting works

How to create a custom audience based on your website visitors

How to add the Facebook pixel to your website

How to select your retargeting audience when running a campaign

What is a lookalike audience?

How to create a Lookalike audience based on your website visitors

How to create a lookalike audience based on your Facebook page followers

How to create a custom audience based on engagement with your Facebook page

How to design eye catching Facebook ads

3 ways to use the Facebook ads library for your campaigns

Understand how a campaign is structured

Why it’s best to target warm audiences first

How to run the ad campaign from start to finish

What is in the course:

Here are key timings / sections within the course

 

00:00:00 – Welcome and what we will cover

00:00:30 – Reminder – detailed courses are on the members site showing how to target your ads, run a campaign, analyse your ads and setup conversion tracking.
00:02:55 – Quick recap on running an ad campaign – by turning a post into an ad
00:12:00 – What are the benefits of creating an ad from scratch

00:15:10 – How to create an ad using an image

• How to add the 3 images
• How to create the 3 image sizes using Canva
• How to add text and choose the AI variants
• How to choose the suggested AI image enhancements
• Overview of all of the enhancements and which ones you should keep
• How to add a link and Link preview
• How to check  / preview what your ad looks like across platforms and placements

 

00:49:00 – How to create an ad using a video

• How to add the 3 videos
• How to create the 3 video sizes using Canva
• How to add text and choose the AI variants
• Overview of all of the enhancements and which ones you should keep
• How to add a link and Link preview
• How to check  / preview what your ad looks like across platforms and placements

 

01:04:20 – How to create a collection ad which is very eye catching and impactful

• Demonstration of what a collection ad looks like
• How to create the instant experience section
• How to add text
• How to add the carousel images and links
• How to add the main Ad element (That people see before the instant experience)
• How to check  / preview what your ad looks like across platforms and placements

01:29:00 Final questions and wrap up

Part 1: How to use Instagram for marketing

Introduction and overview

Poll – What % have switched to a biz or creator Ac

How to setup your profile correctly from a marketing point of view

How to create a second account or practice account

How to switch to a Business or Creator account

How to make a practice account private

How to protect your account from hackers

How to connect to your Facebook business page

Overview of the secondary menu

How Instagram shopping works

Why Instagram Reels are so important

How to create a Reel

Examples of Reels by Irish businesses

How to use Reel templates

How to find examples of relevant Reels

How to search and get found in search results

 

Part 2:

Welcome and introduction

About the Feed – Like comment share and save

The Algorithm, new feeds and big changes coming

How to post an image, add hashtags, Tag accounts

How to post videos plus changes coming

How to post Carousels and why you should

How to schedule

How to post to Instagram from your PC or laptop

How to create Instagram Stories

How to schedule your Stories

How to create Story highlights

How to get more reach including reach stats

How to check your reach for posts stories & Reels

How collaborator posts work

Step 1: Understand How Tik Tok Works

Welcome and introduction

Poll results – how many of you use Tiktok and also make Reels

An overview of the main areas in the app – The For You Page, Friends, Create, Inbox, Profile

How does a typical person use TikTok?

How does Tik Tok compare to Facebook, Instagram, Twitter when using it as a person?

 

Step 2: Getting started as a business

How to signup for a TikTok Account

How to edit and brand your profile correctly

Some key settings such as privacy

The difference between personal and business accounts and should you switch?

Can you add a clickable website link to your profile?

How to turn on “Analytics” and why you should do this straight away

How the Algorithm works in the For You Page

How to search and get found

How does Tiktok compare to Facebook and Instagram as a marketing tool

 

Step 3: Understand what type of videos are created on TikTok

What type of videos do People tend to make

What type of videos do Businesses tend to make

 

Step 4: How to make and post videos

How to make a video with video clips, music and text

How to make a video with someone speaking to camera

 

Step 5: How to get more views for your videos

Tactics for getting into the For You Page and getting discovered.

 

Step 6: Is Tiktok for you? And how could you grow your followers?

How to weigh up whether TikTok is a suitable marketing tool for you

Tips for growing your TikTok followers

0:50 Overview of all the main sections on LinkedIn and how they fit together

• Your profile, Your Network,  Feed, Groups, Pages, Search, Ads

 

19:45 How to use LinkedIn for marketing – a 4-step approach

21:03 Step 1 – Optimise your profile – how to create an excellent LinkedIn profile Important privacy settings you should be aware of such as How to prevent people knowing that you checked their profile How to ensure your connections are not told when you update things on your profile How to choose what strangers are shown when they see your profile   26:55 Best practice tips for completing the key sections of your profile

• Be laser focused on what 1-2 key products or services you want to promote
• Brand your profile with a cover and image
• The importance of your headline and what to include
• Add a prominent link driving people to one of your key product/ service pages
• Add links to your key products / services in the featured section
• Add links to your key products / services in your services page
• How to approach the about section and the employment sections
• How to approach getting Recommendations  / Testimonials

 

43:20  Step 2 –  Grow your connections and network

• Why you benefit from a larger network
• Tactics for growing your connections and network

 

57:05 Step 3. Increase awareness of your business on LinkedIn

• Best practice for posting on LinkedIn (image and video posts
• How hashtags help you
• How to create a Carousel post using Canva
• How to create and post and article
• How to create and post a newsletter
• How to create an audio event and how you benefit from these
• How to create a live event
• What are Company pages and why create one
• How to create a company page and how to grow your followers
• SEO – what you need to do to get your profile, content and page found high up in search results.

 

1:48:50 Step 4. Generate leads and sales

• Free / Organic tactics
• How to boost a post in order to advertise on LinkedIn
• What is the difference between Boost post and the Ads Tool. How does the ad tool work?

 

2:05:31 What is in the premium version of LinkedIn and do you need it?

 

2:08:00 Recap: What type of a marketing tool is LinkedIn?

0:00 Welcome and what we will cover

1:40 Overview of the Canva Homepage and how to choose the correct sized Canva

5:50 Exercise 1: How to crop an image, add text and your logo

19:45  Exercise 2: How to use preformatted text optionst

28:00  Exercise 3: How to animate text and how to use Font combinations and graphics

46:45  Exercise 4: How to choose single or gradient colours, how to remove the background from a person or product and add them to a different coloured background

1:04:00  Exercise 5: How to create a graphic with a background that matches your brand colour and how to add predesigned text graphics

1:21:56  Exercise 6: How to design an image for your website to a specific size plus how to use the Canva image library and how to add transparency to shapes

1:31:45 Exercise 6: How to use frames in your designs when working with images

Overview of the templates area

How to search and find templates

How to filter for templates

How to adapt templates to your product or services

0:00 Welcome and what we will cover

1:20 Why use the video editor in Canva?

2:30 How to get to the video editor

3:20 How to edit a portrait video for Reels / Stories

23:30 How to add copyright music to your video in Instagram when sending out a Reel

00:01: Magic eraser – erase any person or object from an image

06:40 Magic grab – extract a person or object from an image and move it

10:20 Magic expand – the AI will recreate your image to make it fit a larger size

17:15 Magic edit – change the colour of what someone is wearing

19:20 Background Generator – change the background in any image

21:56 – Grab text – edit the text on any image, including images that an AI has created

0:00 There are 2 ways to use AI in Canva

0:45 Overview of the AI hub

1:05 Use it to code things for your website eg. An interactive map

15:36 It can create a video based on yoru description

29:06 It can create an image based on your description

32:30 It can design a logo or a graphic based on your description

0:00 Welcome and what we will cover

4:00  How to get the app

4:40  Overview of the main navigation

12:30  Demo 1 : How to edit a video (multiple clips plus voiceover)

1:04:25 How Edits is integrated with Instagram and how to post your Reel

1:06:05 Demo 2: How to edit a video where someone is speaking to camera

1:22:45 How Edits compares to using the Instagram app to make Reels

1:23:40 How Edits compares to CapCut

You will be able to watch video lessons on the following topics:

 

Welcome and what we will cover

Polls – Have you previously attended a video editing course & have you used Capcut

About the app

• How to get it? How does it compare to Inshot?
• What is the difference between the free and Pro version?

Overview of the main navigation

• Where to find all the main features in the start screen
• How to get started editing a video
• Overview of the menu in the editor

Demo 1 : How to edit a video (multiple clips plus voiceover)

• How to add multiple video clips and cut out the parts you don’t want
• Remove the Capcut logo at the end
• Adjust the volume in the video clips
• Add a voiceover
• How to add music – overview of all the main music options
• How to export the final video

Demo 2: How to edit a video where someone is speaking to camera

• How to cut out parts of the clip where someone is speaking
• How to overlay footage
• How to add music and adjust the volume

 

Extra features that will improve your videos

How to change a portrait video (9:16)  to landscape (16:9) – including “autoframe”

How to permanently remove the capcut logo

How to add text and very eye catching text using text templates

How to add a sound effect when your text appears / disappears

How to add captions using very eye catching effects

How to add bilingual captions

How to add transitions between clips

How to have captions appear only in parts of your video

You can overlay their free stock videos as footage on your video

How to add  some zoom using keyframes

How to add jumpcuts to your video

You can draw on your video (to circle or point to something)

You can remove the background of your video

You can retouch (improve the look) of  the person  speaking

You can add effects to the person speaking

How to create a free  Brand Kit that you can use

Try video templates

Try the free teleprompter

Try video montage

0:00 Welcome and what we will cover

 There are 2 desktop versions

3:00 What is the difference and which should you use and when?

6:20 Overview of the software downloadable editor

7:15 Overview of the online web based editor – this course shows you the web based editor

 

 Overview of the main Navigation

10:50 Overview of the start screen and the main options

13:55 Overview of the editor area

15:33 How to get started editing a video

 

Demonstration of all the features within the editor

15:50 You can edit simply by deleting words from a transcript of the video

19:50 Elements – Use their stock video / image library

20:26 – How to use the stock music library

22:42 How to add text to the video

25:00 How to add captions including translations

30:02 How to easily remove “filler words “ such as ehm  or ahm

30:19 How to add effects on top of your video eg. Snow or confetti

33:00 How to add transitions in between clips

36:36 Select your logo from the brand kit and how to add your logo to the video

38:42 How to reverse a clip

39:40 How to crop out part of your video

40:10 How to flip your video if you shot it in selfie mode on your camera

40:50 How to freeze frame – so you have an image of what is on the playback screen

41:40 How to quickly split one long video into different clips for each scene

43:20 How to add a voiceover on top of your video

46:50 How to overlay footage on top of your video and 2 ways to do it

48:25 How to make a clip fill the screen using Fill

49:05 How to add someone speaking an as overlay in the corner of a video

51:41 How to “photoshop” a person in the video using Retouch

52:48 How to remove the background from a video (to isolate a person or product)

54:25 How to adjust the volume in your video

55:20 How to animate the start and end of a video clip to make it more eye catching

56:08 How to adjust the speed of a clip (slow motion or faster)

 

56:50 How to edit a video where someone is speaking to camera

 

1:10:30 Extra features that will improve your videos

1:10:50   How to upload videos from your phone into the desktop area

1:15:40 Your Space area – allows you to manage files and synch your content with the mobile app

1:19:40 The video templates area

1:31:00 The AI tools area

1:31:30 Remove background tool

1:32:37 Text to speech tool – create a voiceover for your video

1:43:00 Voice changer tool – change a persons voice in a video

1:36:02 Long video to shorts – the AI will create short videos out of a long one

1:37:35 One click video creation – provide a web address for your product and it will create lots of marketing videos about that product

 

1:43:50 Extra tip: How to use Capcut as a screen recorder

0:00 Welcome

1:10  A marketing framework that you should follow

 

8:24 Middle of the funnel: Increase engagement

12:19 Don’t immediately scare or frustrate

• Ensure you have an SSL cert
• Ensure the page loads quickly – how to check

16:15 Immediately resonate

• Write compelling headlines that quickly engage visitors who land and how to use AI for this
• Bullet point key features / benefits – and how to use AA for this
• Embed Videos that will engage visitors – How to use Ai for ideas

27:51 Build credibility & Trust

• Highlight any media coverage you have received.
• Use statistics for number of customers, years in business etc.
• Highlight blog posts on key pages to engage and build trust

31:19 Encourage Browsing

• Have image and text links to tempt visitors to browse around
• Make it easy for visitors to find what they want – Have a simple navigation
• Make it easy for visitors to find what they want  Have site search

33:00 Research how you compare with competitors and continually refine your site

37:30 Measure whether people are engaging or not

40:00 Bottom of the funnel: Tactics to increase conversions

42:14 Entice visitors to purchase or enquire

• Test different offers – how to use AI to generate ideas
• Psychology – use limited time offers
• Psychology – use a countdown timer for your offers and a tool you can use
• Psychology – scarcity can increase conversions and how Ai can help with ideas

51:26  Reassure them that they are making a good decision

• Aim to get visitors to read testimonials – ways to best present testimonials
• Explain what makes you different – and how AI can help with this
• Consider offering  a satisfaction guarantee
• Consider offering a money back guarantee – and how AI can help with ideas
• Ensure returns policy is better than competitors
• Create product / service videos that will convert visitors

1:17:33  Encourage Action right now

• Ensure you have call to action buttons on all key pages
• Add  Request a Call back buttons (if offering a srvice)
• Optimise your enquiry forms

1:21:40 Try to convert the 97% again in the future

• Send cart abandonment emails
• Encourage visitors to signup for your newsletter
• Encourage visitors to download lead magnet
• Encourage visitors to Follow you on social media

1:28:00 Research and refine

• Compare what your competitors are doing to convert visitors
• Talk to your customers – ask them why they purchased

1. Introduction to Building a Website on a Budget – 00:00

2. Understanding Website Fundamentals: Domain, Hosting, and Website Builders – 00:26

3. Choosing a Domain Name – 01:00

4. Where to Buy a Domain Name – 01:27

5. Tips for Selecting a Domain Name – 02:33

6. Domain Name Extensions: .com vs .ie – 03:36

7. Cost of Domain Names – 04:25

8. Challenges in Acquiring a Domain Name – 04:59

9. Proving Ownership for .ie Domains – 05:57

10. Changes in .ie Domain Registration – 06:49

11. Buying Multiple Domain Names – 07:10

12. Avoiding Duplicate Domains – 07:58

13. Choosing Between .com and .ie Domains – 08:24

14. Importance of Local Search Engines – 08:43

15. How Google Assigns Websites to Countries – 09:37

16. Types of Domain Names – 10:35

17. Hosting and Its Importance – 11:07

18. Choosing the Right Hosting Provider – 11:59

19. Renewing Domain Names – 12:27

20. Consequences of Not Renewing Domain Names – 13:22

21. Introduction to Website Hosting – 14:42

22. Shared Hosting Explained – 15:07

23. Cost of Hosting Services – 16:05

24. Control Over Your Website – 17:07

25. Importance of Independent Hosting – 18:19

26. Types of Websites: Brochure vs E-commerce – 19:24

27. Understanding Brochure Websites – 20:16

28. E-commerce Websites Explained – 20:50

29. Cost Considerations for Different Website Types – 21:50

30. Options for Building a Website – 23:24

31. Choosing a Local Web Designer – 23:49

32. The Importance of Good Customer Service in Web Design – 24:15

33. Common Issues with Web Designers – 25:11

34. Finding the Right Web Designer – 26:08

35. Researching Web Designers – 26:59

36. Evaluating Web Designer Portfolios – 27:54

37. Requesting Quotes from Web Designers – 28:50

38. Comparing Quotes Effectively – 29:43

39. Understanding SEO in Web Design – 31:45

40. Choosing the Right Web Designer – 32:45

41. Using WordPress for Your Website – 36:26

42. Understanding WordPress Templates – 37:00

43. Benefits of WordPress Plugins – 38:18

44. Specifying WordPress in Your Quote Request – 39:45

45. Using Pre-designed WordPress Templates – 40:55

46. Finding the Right Template for Your Business – 42:26

47. Customising WordPress Templates – 43:56

48. Advantages of Using Templates – 45:14

49. Technical Aspects of Using Templates – 46:30

50. Cost Benefits of Using Templates – 47:26

51. Finding Help for Template Customisation – 48:38

52. Using Freelancers for Website Help – 50:30

53. Summary of WordPress Template Benefits – 52:46

54. Introduction to Self-Build Platforms – 53:09

55. Exploring Wix for Website Creation – 53:48

56. Comparing Wix and WordPress Options – 56:46

57. Cost Comparison of Website Options – 58:35

58. Choosing the Right Platform for Your Needs – 59:00

59. Final Thoughts on Website Options – 1:01:19

Welcome and what we will cover

Understand where email fits within your digital marketing plan

 

You need to use an email marketing service

Overview of the main options

Typical features that you need

The service I recommend – Mailer Lite

How to signup for a Mailer Lite account

 

How to grow your Prospect email  list

What you need to know about GDPR and email marketing

How to entice website visitors to leave their email addresses – 5 tactics

How to entice your social media followers to provide their email addresses – 4 tactics

How to entice Cold prospects who see your ads to leave their email addresses – 3 tactics

 

Tips on how to grow your customer email list

 

What types of email marketing campaigns could you run for prospects and customers

 

Best practice tips & checklist for running email marketing campaigns

Tips for increasing the deliverability of your email

Tips for increasing open rate and Click through rate

Tips for decreasing unsubscribe and spam complaint rate

Measuring your campaigns and metrics you should be aware of

0:00 Welcome and what we will cover

 

Get found when people are searching for local businesses and products on

Google, Social Media, YouTube

2:14  Where in Google do you want to get found for local searches

5:50 How to use your Google Business Profile to get found in Google’s 3 local map results

17:30 What you need to do to get your website found on page 1 of organic results  for local searches:

 

Ensure Google sees that you are a business within your target location

25:04 Add a Google map with your location as a pin to the contact us page of your website

31:52 Get listed in some online directory websites which have your business name, address and tel number

32:53 Try to get backlinks from other businesses within the town / county

 

36:00 How to get found for local image search results:

43:57  Get listed on directory sites that appear on page 1

46:50 Get found when people search for local accounts on social media

1:01:10 Get found when people search for local related content on social media

1:15:20 Get found when people search for local related content on YouTube

 

Put your business in front of people who might be interested in your Local product or service using social media

1:17:50 On Facebook & Instagram ads: How to target people who live within a few miles of your town or within your county – update  on a big recent change

1:24:20 Free Social Media Tactic – Join and post to local town or county groups