Join The Digital Marketing School

Want to increase your sales from Digital Marketing in 2021?

Would you like…

a) A downloadable digital marketing plan that shows you how to increase your sales (covering social media marketing and website marketing)  

b) 20 of our latest Digital Marketing courses as step-by-step video lessons which show you “what to do and how to do it”  – so you can learn at your own pace, any time that suits you.

c) Plus each month attend  live training courses over Zoom which cover the main topics in-depth – or watch a replay if you can’t make the session.

 

If so, the Digital Marketing School is perfect for you

What is the Digital Marketing School?

  • A members only website designed for Irish businesses

  • You receive a Digital Marketing Plan that is designed to help you increase your sales in a slowing economy

  • You get access to 20 of our latest digital marketing courses with more courses being added in the coming months,

  • You can attend monthly Live Zoom training courses delivered by Evan. (See the list of upcoming courses further down this page)

  • You'll also get Downloadable action plans that help you implement your marketing

  • You'll receive monthly updates on what's new and what has changed in digital marketing

 

Get immediate access to 20 of our latest Digital Marketing Courses covering these topics (On demand video lessons)

Simply click on a Training course topic below to see the list of video lessons you can watch

A step-by-step Digital Marketing Plan for your business

How to get a new website on a budget

You will be able to watch video lessons on the following topics:

1. How to buy a domain name for your site
2. Pitfalls to avoid when registering a domain name
3. What is hosting and how to choose a hosting package
4. Pitfalls you should try to avoid regarding hosting
5. What are the main types of website and which suits your needs
6. Option 1: Find a local web designer
7. Option 2: Buy a WordPress theme
8. Three ways to find a WordPresss theme for your business
9. How to get your website theme updated with your content
10. Option 3: Sites that make it easy to build your own website
11. Which option should you choose.

SEO - How to get your site found high up in Google search results

You will be able to watch video lessons on the following topics:

An overview of SEO – how it works

How to go about doing keyword research

How to do Keyword research using Google Suggest

How to do Keyword research by looking at competitors websites

How to do keyword research  using Keyword Planner tool

How to do keyword research  using Answer the Public

How to choose a final list of Keywords / search terms

Overview of onsite optimisation

How to create a meta titles and description working document

How to update your page meta titles in wordpress

How to update a page meta description

How to tag your images

Overview of technical optimisation of your website

How to test whether Google sees your site as mobile friendly

Why you should add internal links

Why you should ensure there is no canonicalisation

How to check your page load speed

Why you need an SSL cert

How to verify your site with Google search console

How to check the domain authority of your site (and competitors)

Why backlinks are important

How to quickly check where you appear on Google for lots of search terms

How to check how much traffic your getting from search engines

How to check how many sales you are getting from search traffic

Local SEO - How to get found in Google local map results

You will be able to watch video lessons on the following topics:

Why you need a Google My Business listing

What does Google look for in a listing?

How to check if there is already a Google My Business listing for your business

How to create a listing

How to fill in your business and contact details correctly

How to fill in details of your services and business

How to upload photos and videos to your listing

How to generate a link to the reviews section of your listing

How to shoot and edit your own marketing videos

You will be able to watch video lessons on the following topics:

How a lapel microphone will improve your videos

How a directional microphone is alternative

Demonstration of a tripod and tripod adjuster mount

Demonstration of a Ring light

Tips for making a company promo video by interviewing staff

Tips for making a company promo video using a voice over

Tips for making a testimonial video

Tips for making a “How To” video

Tips for making a product video

How to get used speaking directly to camera

How to get your logo animated to use in your videos

Where to get free stock videos

Where to get high quality stock music

How to transfer videos from your phone to your PC

How to edit a marketing video using Filmora 9 on your PC  / Mac (4 part series of videos)

How to edit a marketing video using Cute Cut on your phone

How to advertise on Facebook & Instagram

You will be able to watch video lessons on the following topics:

Introduction to Facebook & Instagram ads

The difference between boost post and the Ad creation tool

How to target people geographically

How to target based on demographics

How to target based on behaviours

How to target based on interests

How to target your page followers

How to target by language

How to combine audiences when targeting

How to save an audience

Overview of how retargeting works

How to create a custom audience based on your website visitors

How to add the Facebook pixel to your website

How to select your retargeting audience when running a campaign

What is a lookalike audience?

How to create a Lookalike audience based on your website visitors

How to create a lookalike audience based on your Facebook page followers

How to create a custom audience based on engagement with your Facebook page

How to design eye catching Facebook ads

Whey you need to keep the text below 20%

What you cannot put in an ad

3 ways to use the Facebook ads library for your campaigns

Understand how a campaign is structured

Why it’s best to target warm audiences first

How to watch videos of your website visitors after they click on your ad

How to run the ad campaign from start to finish

Video editing - tips and tricks - How to edit your marketing videos with Q&A

  • How to cut out parts of your video clips that you don’t want
  • How to add music, lower the volume and fade it out
  • How to add text to different parts of your video
  • How to add transitions
  • How to add multiple footage clips to show what the person is talking about
  • How to crop parts out of your clip
  • How to crop into your clips and why it’s a good idea
  • How to add slow motion or speed up parts of your video
  • How to change the video project settings to portrait shape
  • What you need in order to shoot a green screen video
  • How to remove the green background in the editor
  • How to add / change the background to any image you like

The latest techniques for running an ad campaign on Facebook / Instagram in 2021 with Q&A (Step by step using the ad creation tool)

  • How to turn a post into an ad using the Ads tool – step by step.
  • How to get to the ads tool since the recent redesign on Facebook
  • What objective should you choose
  • Overview of Budget, targeting and placement
  • However, rather than just run one ad, you should create mini campaigns (adsets)
  • Why you should target distinct audiences rather than one large audience
  • Why you should prioritise warm audiences and then move to cold
  • How do you then add more “adsets” to your campaign
  • Overview of how a campaign is structured (Campaign / Adsets / Ads)
  • How to duplicate an existing adset to easily create 2-3 more adsets targeting new audiences
  • How do you then monitor your campaign to see how each adset is preforming
  • How to check which audience (adset) is performing the best

How to analyse, track and measure your Digital Marketing

How to track conversions for your FB and Instagram ads

  • What is conversion tracking?
  • How to set it up
  • How to find the report that shows you conversion tracking
  • Be aware that you could also run Conversion ad campaigns

How to use Google Analytics to see what is working on your website

  • 14 Questions you would have about your website that Google Analytics can answer
  • What is the new Google Analytics 4? How does it compare to Google UA?
  • How to sign-up for Google Analytics

Instagram Shopping

  1. An overview of Instagram Shopping
  2. Which businesses are eligible for Instagram Shopping?
  3. Step 1: Switch to a professional account
  4. Step 2: Connect to a Facebook business page but switch the page template
  5. Step 3: Create a product catalogue
  6. Step 4: Apply for Instagram Shopping
  7. How to tag products in your Posts
  8. How to tag products in your Stories
  9. How to tag products in your Reels

How to use Instagram Reels for Marketing - Part 1

  1. Quick initial demo of how to create a Reel
  2. Why businesses are seeing significantly more reach and engagement with Reels
  3. How to find examples of Reels for your industry or by similar businesses to yours
  4. How to ensure you get the full music library
  5. How to save and use music from other Reels that you like
  6. Reels that showcase a product
  7. Reels that showcase a service
  8. Educational Reels from coaches / trainers / consultants
  9. Tourism Reels that showcase a location
  10. Reels that are part of a theme
  11. Behind the scenes Reels
  12. Fun Reels

Demo 1 How to create a Reel that involves just video clips, music and text

  1. How to edit clips within your Reel
  2. How to add text

Demo 2: How to create a Reel by speaking to the camera

How to use Instagram Reels for Marketing - Part 2

  1. Recap on Reels that are simply speaking to camera – and how today’s lessons will make your Reel more interesting than these.
  2. Examples of Reels with voiceover – How to add a voiceover to a Reel (Using the inbuilt tool in Reels)
  3. Examples of Reels with footage – How to overlay footage onto your Reel video in order to make it very impactful –  using Filmora Editor
  4. How to download any Reel to your PC in order to then use the music in a Reel (that you are going to edit in an external editor like Filmora)
  5. Examples of Reels with green screen – How to create a Reel using the inbuilt green screen effect
  6. The best way to share your Reel to your Story
  7. How to get the embed code if you want to put your Reel onto your Website
  8. How to choose a cover  for your Reel – to ensure it works as a square and vertical cover image  (In your notes I have also included slides showing you how to design a cover in Canva)

How to design eye catching images and graphics for your marketing

You will be able to watch video lessons on the following topics:

How to get free stock images on your PC or smartphone

How to crop an image to any social media dimension using your phone / tablet

How to add eye catching text to your images using a variety of apps  (series of 4 videos)

How to add animated text on your image using  a variety of apps (series of 3 videos)

How to add your logo to your image using a free app

How to create a collage using a variety of apps (2 videos)

How to enhance the colours in your image

How to easily remove the background from product images

How to use a free PC tool to crop your image and add text & your logo

How to overlay a product or person onto a white background or image

How to design a Youtube thumbnail

How to turn your website traffic into more enquiries and sales

You will be able to watch video lessons on the following topics:

An overview of how to generate more enquiries and sales

What is Google Analytics

How to signup for Google analytics

How to setup ecommerce tracking

How to setup bot filtering

Ensure you have an SSL cert so visitors are not scared off

How to check how quickly your page loads

How to watch videos of your website visitors browsing your site (2 videos)

How you can tell how far down your page visitors are scrolling

How to tell what people are clicking on in your pages

Why should your web visitors choose you?

How to highlight key features and benefits of your products

How to make your own product video

How to make your own testimonial videos

How to embed Facebook reviews on your website

Why you need Call To Action buttons

How to integrate Facebook messenger on your website to generate enquiries

How to check the conversion rate on your site

How to check how many sales we generated on the site last week / month

How to check where your sales are coming from eg Search or social media

How to use Google Analytics to improve your digital marketing

You will be able to watch video lessons on the following topics:

What is Google Analytics

How to signup for a Google Analytics account

What you need to do before adding the code to your website

How to create new views

How to filter spam bots

How to exclude traffic from your or colleagues

How to add the code to your website

How to setup ecommerce tracking

How to access the Google Analytics demo account

Questions about your visitors that Google Analytics can answer

How many people visited my site

How engaged are my visitors

What are the age and gender of my visitors

Where geographically are my visitors from

Which language do my visitors speak and are they engaging with the site based on language

Which pages are people landing on the most

Where do visitors tend to go when the land

Where is my traffic coming from

Which social networks are driving the most traffic

Which pages are viewed the most

Which pages do people exit the site from the most

How many sales did I get in the last week or month

What is my conversion rate and how does it differ by device

How many sales came from search Vs social media traffic

Which  countries are my sales coming from

How to schedule weekly reports that get emailed to you

How to use Instagram Stories for Marketing

  • Overview of Instagram Stories
  • How to post images and videos
  • How to share posts and IGTV videos to your Stories
  • Ways you can use Stories for business

How to use Instagram for Marketing - The Fundamentals

  • Growing your followers (Final points)
  • Overview of Apps and tools you can use to create eye catching posts & stories that will get engagement
  • How to post to the Newsfeed, Stories & IGTV – best practice and pitfalls to avoid
  • Tactics to get your posts & stories seen by more people
  • How to drive people from Instagram to your website

How to advertise to your recent website visitors (plus other advanced audiences) on Facebook & Instagram

  • How to advertise to everyone who recently visited your website  (Retargeting)
  • How to advertise to people who visit specific pages of your website so you can tailor your ad to that product or service
  • How to advertise to people who ‘added to cart’ but didn’t purchase
  • How to advertise to everyone who has engaged with your Facebook or Instagram posts or adverts over the past year – even if they don’t follow you
  • How to advertise to the top 1% of people in the country who Facebook thinks are most similar to your website visitors or your Facebook page followers  (lookalike audiences)

A Christmas Digital marketing plan - how to sell more of your products and services as gifts this Christmas

• Tips for deciding which “selling events” you are going to target with special offers (Including Black Friday & Christmas)
• How to go about turning your service or product into a “Gift” that can be marketed including pitfalls to avoid.
• SEO – How to optimise your “Gift” or “Special offer” pages to get found in Google and when to do it before it is too late.
• Tips for creating social media posts to promote your “Gifts” and “Special Offers”
• Tips and pitfalls to avoid when Creating Facebook & Instagram ad campaigns to promote your “Gifts” and “special offers”

• A campaign calendar which will make it easy to schedule all of this in advance.

How to effectively use your marketing videos on Facebook, Instagram, Twitter, YouTube & your Website with Q&A

  1. How to add captions to your video that will work across social networks
  2. How to design a custom thumbnail
  3. How to upload your video to YouTube tag it to get found in search and add the custom thumbnail
  4. How to embed the YouTube video on your site (Plus pitfalls to avoid)
  5. Why you should upload your video to a private video hosting platform if you want to protect it on your website
  6. How to share your video on Facebook (Plus pitfalls to avoid)
  7. Instagram Posts & IGTV
  8. How to share your video on Instagram as a post
  9. How to transfer a video from your PC to your phone using Dropbox
  10. How to share a video longer than 60 seconds to  IGTV video
  11. How to post your video to your Instagram story Plus how to share your Post or IGTV video to your story

How to use your Facebook business page for marketing : The fundamentals

There are 12 video lessons (1 hour 32 minutes) and the lessons are …

  1. The big picture: An overview of person profiles and business pages
  2. How to create a business page and how to brand it.
  3. How to add a video to the header area of your page.
  4. How to fill in the About section of your page.
  5. How to adjust your page settings and how to make someone else an admin.
  6. How to configure Messenger settings for your page.
  7. What should you post? How to develop a posting plan.
  8. How to post a single image.
  9. How to post multiple images.
  10. How to post a link to a webpage.
  11. How to post a video and how not to do it.
  12. How to schedule your posts.

Facebook: How to grow your page followers

  1. Get the fundamentals in place first
  2. Ways to invite friends to like your page
  3. How to leverage your emails
  4. Comment as your page on other page’s posts
  5. Invite people who like your posts to like your page
  6. How to run a competition to grow your followers
  7. Convert your website visitors into followers

Plus! Attend monthly Live Digital Marketing courses delivered by Evan using Zoom

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Evan Mangan

Each month you can attend a live digital marketing training session which will be delivered using Zoom so you can attend from the comfort of your home or office. These sessions will go indepth for 90 minutes into topics that Evan gets asked about a lot  and during the live session you can ask Evan questions you might have about the topic.

If you have attended any of Evan’s online courses that he delivers using Zoom on behalf of Local Enterprise Offices and other organisations it will be very similar with lots of questions and discussion.

Each online training session will last 90 minutes and it will be recorded so if you cannot attend live you can rewatch at a time that suits you.

Dates For Your Diary - Upcoming Live Zoom Training Courses for members

 

May 26th 2021 – 10:30 to 12:00

How Apple’s IOS14 privacy changes will impact Facebook advertising campaigns. What you need to know and need to do.

Google’s major update to the Algorithm called “Core web Vitals”.  What is it and what you need to get right on your website

June 23rd 2021 – 10:30 to 12:00

How to market your business locally around your town or county through digital marketing

July 28th 2021 – 10:30 to 12:00

How to use Instagram Stories for marketing

August 18th 2021 – 10:30 to 12:00

Tools you can use to monitor your competitors’ digital marketing and how to keep up with best practice tactics in your industry

September 29th 2021 – 10:30 to 12:00

How to use LinkedIn for marketing

October 13th 2021 – 10:30 to 12:00

How to market your business in the run up to Christmas

November 24th 2021 – 10:30 to 12:00

Social Media Video Marketing – how to get the most from your videos across social networks.

December 8th 2021 – 10:30 to 12:00

A digital marketing calendar for 2022 – planning your marketing around quarters and key events.

January 28th 2022 – 10:30 to 12:00

SEO in 2022  – What you need to know to appear higher up in Google search results.

February 23rd 2022 – 10:30 to 12:00

How to ensure the traffic your drive to website from social media posts and ads converts into more  enquiries and sales

March 23rd 2022 – 10:30 to 12:00

How to improve the results from your Facebook and Instagram ad campaigns

 

Please note: This schedule will be reviewed every few months. It is possible that we will add a new topic that we think should be covered sooner for members and therefore some topics might get moved forward or backwards in the schedule.

Join Now And Get Immediate Access

12 Months Membership is €199+ VAT

(Currently reduced from €215 +VAT)

Members can cancel their annual  membership at any time if they do not want  to renew it.

Members receive a Digital Marketing Plan, 20 of our latest digital marketing courses as on-demand video lessons and can attend monthly live training courses over Zoom with Evan

 

 

Wondering if joining the School will improve your Digital Marketing? Click here to read what our members say

Try Before You Buy - Watch 2 example video lessons

The Digital Marketing School is suitable for ...

  • Anyone who would like a digital marketing plan for their business and step by step instructions on ``How To`` implement it

  • Business owners who want to ensure their digital marketing is in good shape heading into a slowing economy.

  • Anyone who has previously attended one of Evan's digital marketing courses and would like the latest versions - you can watch the video lessons and learn at your own pace.

  • Anyone who wants to keep up with the latest Digital Marketing tactics by attending Evan's LIVE monthly courses using Zoom

  • Anyone who wants to learn digital marketing at their own pace at a time that suits them

  • Anyone who wants Irish digital marketing examples instead of the American examples in most online programmes

100% Risk FREE - you have nothing to lose

Money Back Guarantee

You can join the Digital Marketing School  ‘Risk free’.  We know you’ll find the action plans, video lessons and ongoing digital marketing updates  very beneficial but we want you to have peace of mind when ordering it.  If, within 7 days of purchase you think the  Digital Marketing School  isn’t useful for you just let us know and we will give you a no quibble refund.

 

Frequently Asked Questions

What will I get in the Digital Marketing School?

You will be able to login to a members only website where you can access

  1. A digital marketing plan that you can implement for your business. This will be explained in a video and a printable document.
  2. 12 of our latest Digital Marketing courses which you can watch at a pace that suits when you need it. (16.5 hours of on demand lessons)
  3. Join Evan on live digital marketing training course each month which will cover very popular topics in detail (Minimum of 12 courses a year)

Why is it an annual membership?

When you sign up you receive an annual membership which can be renewed each year.

The school is designed to provide you with detailed Action plans and video lessons covering a wide range of Digital Marketing topics plus monthly live training courses via Zoom. However, the nature of Digital marketing is that things are constantly changing and we will be keeping the content up to date. This means that a lot of the content that will be on the site next year will be quite different to what you see when you initially join. An annual membership gives you ongoing access to this content.

Can I cancel my membership?

Yes – if you do not wish to renew your membership you can easily cancel it. When a member logs into the membership site there are details within the Your Account section explaining how you can cancel. When a member cancels the membership will expire at the end of the 12 month period.

Can I get my money back if it wasn't useful?

Yes. We offer a no quibble money back guarantee.

You can join the Digital Marketing School  ‘Risk free’.  We know you’ll find the action plans, video lessons and ongoing digital marketing updates  very beneficial but we want you to have peace of mind when ordering it.  If, within 7 days of purchase you think the  Digital Marketing School  isn’t useful for you just let us know and we will give you a no quibble refund.

What happens after I order this?

When you click the “join” button and then order the service using your credit or debit card, the next steps are;

  • Within a few minutes you will receive an email with your login details
  • You will then have access to all of the content in the “members only” Digital Marketing School website.

Can I pay by credit card?

Yes. You can pay securely using Visa or Mastercard through  Stripe.

Join Now And Get Immediate Access

12 Months Membership is €199+ VAT

(Currently reduced from €215 +VAT)

Members can cancel their annual  membership at any time if they do not want  to renew it.

Members receive a Digital Marketing Plan, 20 of our latest digital marketing courses as on-demand video lessons and can attend monthly live training courses over Zoom with Evan

 

 

Wondering if joining the School will improve your Digital Marketing? Click here to read what our members say

About Evan Mangan

Eva Mangan - The Marketing Crowd

Evan Mangan

You will receive expert training from Evan Mangan. Since 2010 over 8,000 Irish businesses have attended Digital Marketing workshops delivered by Evan and  these workshops have received over 200 Five Star reviews on Facebook 
Evan gained a Master’s Degree in Business Studies (1st Class Hons) from UCD and prior to setting up The Marketing Crowd, he spent 15 years in London where he was Head of European Marketing for Yahoo! Mobile, Head of Customer and New Media marketing at Orange and Head of Direct Marketing at BT. He has extensive experience of digital marketing across web and mobile covering the Irish, UK and European markets.
He is registered with The Teaching Council – Route 3 – Further Education and has also been a guest lecturer at IT Tralee.  He has delivered digital marketing training courses on behalf of a wide range of companies including Enterprise Ireland and Local Enterprise Offices across Ireland including Kerry, Limerick, Cork, Tipperary, Kilkenny, Clare, Longford, Sligo, Westmeath, Monaghan, Wexford and Offaly.

If you haven't attended one of Evan's Digital Marketing Courses here's what participants have said about the standard of training ...

 

Try Before You Buy - Watch 2 more example video lessons


Join Now And Get Immediate Access

12 Months Membership is €199+ VAT

(Currently reduced from €215 +VAT)

Members can cancel their annual  membership at any time if they do not want  to renew it.

Members receive a Digital Marketing Plan, 20 of our latest digital marketing courses as on-demand video lessons and can attend monthly live training courses over Zoom with Evan

 

 

Wondering if joining the School will improve your Digital Marketing? Click here to read what our members say