Want to increase your sales from Digital Marketing over the next 12 months?
a) Have a downloadable digital marketing plan that shows you how to increase your sales
b) Stream any of our 25 Digital Marketing courses so you can learn at your own pace, any time that suits you.
c) Attend a live training course over Zoom each month which cover the main topics in-depth – or watch a replay if you can’t make the session.
d) Keep ahead of your competitors by learning how to use the latest AI tools like Chat GPT and Google gemini to increase your sales.
If so, our Digital Marketing School is perfect for you
Watch a quick overview of the Digital Marketing School
Can people join the Digital Marketing School at any time during the year?
Yes. People can join at any time during the year and new members join every month. When someone joins they simply focus on the topics that are of interest to them and their business and they watch the courses at a pace and time that suits them. One person might want to focus on Instagram but another member might really want to focus on SEO. Everything they need is on the members’ website and in the monthly Live Zoom sessions.
Join Now And Get Immediate Access
Members can easily cancel their annual membership at any time if they do not want to renew it
Members get 12 months access to a members only website which contains a Digital Marketing Plan, more than 20 of our latest digital marketing courses which you can stream at any time and can attend a monthly live training course over Zoom with Evan (for 12 months)
You can join risk free with our 7 day money back guarantee
You can join risk free. If within 7 days you think it wasn’t what you expected or that it won’t be useful for your business we will give you a no quibble refund. Simply email us to let us know and we will issue a refund.
Wondering if joining the School will improve your Digital Marketing? Click here to read what our members say
Members can attend monthly Live Digital Marketing courses delivered by Evan using Zoom
Each month you can attend a live digital marketing training session which will be delivered using Zoom so you can attend from the comfort of your home or office. These sessions will go indepth for 90 minutes into topics that Evan gets asked about a lot and during the live session you can ask Evan questions you might have about the topic.
If you have attended any of Evan’s online courses that he delivers using Zoom on behalf of Local Enterprise Offices and other organisations it will be very similar with lots of questions and discussion.
Each online training session will last 90 minutes and it will be recorded so if you cannot attend live you can rewatch at a time that suits you.
Dates For Your Diary - Upcoming Live Zoom Training Courses for members
Each month there is one live Zoom course for members but some months we add extra courses to ensure members always have the most up to date content. If members cannot attend these courses live, they can watch a replay at any time that suits them. New members can also watch recordings from Live Zooms going back 12 months
These courses start at 10 am and typically run for 90 mins. For bigger topics it can be 120 minutes.
December 11th 2024
How to edit your marketing videos using the desktop version of the free CapCut video editor
January 29th, 2025
A digital marketing plan for your business in 2025 (and how AI can help you)
February 26th, 2025
AI and search in 2025 – demo of the main AI search engines and how can you appear high up in them
March 2025
AI creative tools for digital marketing. – Update on the latest text to image and text to video creation tools
April 30th, 2025
How to create Instagram Reels for marketing in 2025
May 28th 2025
Facebook and Instagram Ads – how to create Carousel and Instant experience Ads that stand out and get attention
June 25th 2025
Video marketing: Demo of affordable high quality equipment to make professional looking marketing videos
July 30th 2025
How to use the Canva mobile app – indepth demo
August 27th 2025
Latest tactics to increase your social media followers & organic reach
September 24th 2025
How to use AI to improve your Social Media Marketing
October 29th 2025
How to post your marketing videos across all social networks and pitfalls to avoid
November 26th 2025
How to track sales and enquiries from your Facebook & Instagram ads
December 10th 2025
Canva for digital marketing – Update on the latest features and tools
Please note: This schedule will be reviewed every few months. It is possible that we will add a new topic that we think should be covered sooner for members and therefore some topics might get moved forward or backwards in the schedule.
Try Before You Buy - You can attend a live Zoom course each month and you can watch a replay of all previous courses. Watch 2 examples from recent Monthly Live Zoom courses
Try Before You Buy - One of the benefits of the Digital Marketing School is that you can download very detailed notes for each course in order to refer back to them when implementing your marketing. View an example below from a Live Zoom course
In addition to live Zoom courses ... ``It's like a Netflix for Digital Marketing``
Plus! Get immediate access to all of our latest Digital Marketing Courses covering these topics (You can stream these courses at any time that suits you in any order you want, on any device you want)
Simply click on a training course topic below to see the list of video lessons you can watch
A step-by-step Digital Marketing Plan for your business
AI: How to use Chat GPT (free version) to improve your digital marketing
0:00 Welcome and what we will cover
3:10 Examples of how to use Chat GPT for everyday things
10:00 Context – When did Chat GPT launch and who is behind it?
13:35 Free versus paid version
16:50 Six prompts you should use to get the most out of an AI tool like Chat GPT
- 19:05 Teach me
- 21:45 Act like an expert
- 24:56 Brainstorm
- 29:50 Summarise
- 31:15 Write and Write like me
- 38:00 Converse
40:25 Chat GPT isn’t 100% accurate
42:50 What you need to know about copyright
43:40 How to protect your privacy when using Chat GPT
47:30 How to tailor it to you using Custom Instructions
54:40 How to use it for social media marketing
1:04:05 How to use it for creating content for your website & how to use a Chat GPT detector
1:17:25 How to use it for email marketing and lots more
1:22:30 Mobile app – how to use Chat GPT on your phone
AI: How to use Chat GPT (Paid version) including GPT search and custom GPTs
What the course covers
0:00 Welcome and what we will cover
0:45 Overview of the different models / versions within the paid version of Chat GPT
5:35 GPT search – how does it work and how does it compare to Google
23:30 Attach images – and how to use this for your marketing
29:09 Attach files – and how you can use this
31:24 Image creation – How to create images by describing them
39:02 Custom GPTs – what are they and how to create one for your digital marketing
52:44 Enhanced voice on mobile app
AI: How to use Google Gemini and Microsoft CoPilot
0:00 Welcome
0:40 Context – how does Google Gemini and Microsoft CoPilot fit within the bigger scheme of things
4:40 Gemini – demonstration of how it works
20:15 Useful chart – how Gemini compares to Chat GPT
24:45 Micosoft CoPilot – demonstration of how it works
37:18 Useful chart – how Gemini compares to Chat GPT
AI: How to use the main AI tools for Image, video and Voice creation
Welcome and what we will cover
About LLMs , generative AI and where things are headed
Copyright and AI – what you need to know
Poll – have you used any of these AI tools?
AI Image Generation tools
Midjourney
DALL-E
- Within Chat GPT plus
- Within Bing / Co Pilot
- Within Canva
Canva – text to image magic media tool.
Leonardo
AI Video Generation tools
Canva – Text to video tool
Runway – Text to video tool
Deep nostalgia – Turn an old photo into a video.
AI tools to generate Avatars
Synthesia.io – How to create a professional AI presenter that speaks what you type
D- ID – within Canva – How to create a professional AI presenter / Avatar that speak what you type
AI Voice generation tools
Eleven labs – How to create an AI voiceover that you could use in your marketing videos
Descript – How voice cloning works if you wanted to use your voice in videos in any language
AI for SEO: How to use Chat GPT and Gemini to improve your SEO
0:00 Welcome and what we will cover
4:05 Recap on some SEO fundamentals – what is involved?
17:30 How to get an SEO plan tailored to your business and website
22:34 Keyword research
- How to use Chat GPT or Gemini for Keyword research
47:01 Tagging and draft content
- Prompts you can use to write Meta titles and descriptions – an OK way and a much better way.
- 1:01:44 Prompts you can use to write headlines focused on your main search term.
- 1:02:58 Prompts you can use to write draft text for sales pages
- 1:08:24 Prompts you can use to write image alt tags and descriptions
1:17:39 Blog post / Article ideas
- Generate a list of blog posts / articles based on common questions people ask
1:32:29 Backlinks
- How to generate ideas for backlinks tailored to your business
- How to then use an AI tool to drill deeper into each idea.
How to advertise on Facebook & Instagram Level 1
You will be able to watch video lessons on the following topics:
Introduction to Facebook & Instagram ads
The difference between boost post and the Ad creation tool
How to target people geographically
How to target based on demographics
How to target based on behaviours
How to target based on interests
How to target your page followers
How to target by language
How to combine audiences when targeting
How to save an audience
Overview of how retargeting works
How to create a custom audience based on your website visitors
How to add the Facebook pixel to your website
How to select your retargeting audience when running a campaign
What is a lookalike audience?
How to create a Lookalike audience based on your website visitors
How to create a lookalike audience based on your Facebook page followers
How to create a custom audience based on engagement with your Facebook page
How to design eye catching Facebook ads
What you cannot put in an ad
3 ways to use the Facebook ads library for your campaigns
Understand how a campaign is structured
Why it’s best to target warm audiences first
How to watch videos of your website visitors after they click on your ad
How to run the ad campaign from start to finish
How to use Instagram for Marketing
Part 1: How to use Instagram for marketing
Introduction and overview
Poll – What % have switched to a biz or creator Ac
How to setup your profile correctly from a marketing point of view
How to create a second account or practice account
How to switch to a Business or Creator account
How to make a practice account private
How to protect your account from hackers
How to connect to your Facebook business page
Overview of the secondary menu
How Instagram shopping works
Why Instagram Reels are so important
How to create a Reel
Examples of Reels by Irish businesses
How to use Reel templates
How to find examples of relevant Reels
How to search and get found in search results
Part 2:
Welcome and introduction
About the Feed – Like comment share and save
The Algorithm, new feeds and big changes coming
How to post an image, add hashtags, Tag accounts
How to post videos plus changes coming
How to post Carousels and why you should
How to schedule
How to post to Instagram from your PC or laptop
How to create Instagram Stories
How to schedule your Stories
How to create Story highlights
How to get more reach including reach stats
How to check your reach for posts stories & Reels
How collaborator posts work
How to use Instagram Stories for Marketing
What type of marketing tool is Stories? How does it compare to Posts & Reels on Instagram
How does the reach of Stories compare to posts?
How to post images to your story
- How to post an image that you take when using the app
- How many Story elements do brands tend to post per day
- Location tags and hashtags don’t get your story found anymore
- How to post an image from your camera’s gallery and how to add Text, Gifs, music, mentions
How to use Canva to create eye catching images for your Stories
How to post videos to your story
- How to post videos up to 60 seconds including major pitfall to avoid
- How to add captions to your videos using the Caption sticker
- How to post a video longer than 60 seconds to your story (An IGTV video)
- Editors you can use to create videos for your stories.
How to create videos for your Story
- How to use the Inshot App to edit a video for your Stories
How to use Polls & Question stickers for more engagement
- Why these stickers will benefit your marketing
- How to create a Poll and how do users experience it
- How to use the Slider sticker and how do users experience it
- How to create a Quiz and how do users experience it
How to share your posts and Reels to your Story
- How to share your post to your Story including pitfalls to avoid
- How to share your Reel to your Story including pitfalls to avoid
How to schedule your Stories using the Business Suite app
What are Story Highlights and how to get the most freom them
- How to add Stories to your profile as “Highlights”
- How to design Highlight covers that match your brand
How to interpret Story Insights (Analytics)
- How to view insights for your current Story
- What each of the metrics mean and what are the benchmarks you are aiming for
- How to view insights for your Stories over 1 month to 2 year period
Examples of ways to use Stories for marketing
How to use Instagram Reels for Marketing
Part 1:
- Quick initial demo of how to create a Reel
- Why businesses are seeing significantly more reach and engagement with Reels
- How to find examples of Reels for your industry or by similar businesses to yours
- How to ensure you get the full music library
- How to save and use music from other Reels that you like
- Reels that showcase a product
- Reels that showcase a service
- Educational Reels from coaches / trainers / consultants
- Tourism Reels that showcase a location
- Reels that are part of a theme
- Behind the scenes Reels
- Fun Reels
Demo 1 How to create a Reel that involves just video clips, music and text
- How to edit clips within your Reel
- How to add text
Demo 2: How to create a Reel by speaking to the camera
Part 2:
- Recap on Reels that are simply speaking to camera – and how today’s lessons will make your Reel more interesting than these.
- Examples of Reels with voiceover – How to add a voiceover to a Reel (Using the inbuilt tool in Reels)
- Examples of Reels with footage – How to overlay footage onto your Reel video in order to make it very impactful – using Filmora Editor
- How to download any Reel to your PC in order to then use the music in a Reel (that you are going to edit in an external editor like Filmora)
- Examples of Reels with green screen – How to create a Reel using the inbuilt green screen effect
- The best way to share your Reel to your Story
- How to get the embed code if you want to put your Reel onto your Website
- How to choose a cover for your Reel – to ensure it works as a square and vertical cover image (In your notes I have also included slides showing you how to design a cover in Canva)
How to use TikTok for marketing
Step 1: Understand How Tik Tok Works
Welcome and introduction
Poll results – how many of you use Tiktok and also make Reels
An overview of the main areas in the app – The For You Page, Friends, Create, Inbox, Profile
How does a typical person use TikTok?
How does Tik Tok compare to Facebook, Instagram, Twitter when using it as a person?
Step 2: Getting started as a business
How to signup for a TikTok Account
How to edit and brand your profile correctly
Some key settings such as privacy
The difference between personal and business accounts and should you switch?
Can you add a clickable website link to your profile?
How to turn on “Analytics” and why you should do this straight away
How the Algorithm works in the For You Page
How to search and get found
How does Tiktok compare to Facebook and Instagram as a marketing tool
Step 3: Understand what type of videos are created on TikTok
What type of videos do People tend to make
What type of videos do Businesses tend to make
Step 4: How to make and post videos
How to make a video with video clips, music and text
How to make a video with someone speaking to camera
Step 5: How to get more views for your videos
Tactics for getting into the For You Page and getting discovered.
Step 6: Is Tiktok for you? And how could you grow your followers?
How to weigh up whether TikTok is a suitable marketing tool for you
Tips for growing your TikTok followers
How to use Youtube for marketing
0:00 Welcome and what we will cover
4:38 What are the different ways a business can use YouTube for marketing
- Use it to host promotional videos or use it to grow an audience and sales
14:52 How to setup your YouTube Channel
- Essential settings and configurations
- Branding your channel (profile picture, banner, descriptions, etc.)
25:45 Understand the different areas videos appear on YouTube
- Landscape videos – Search, recommended for you, recently watched
- Shorts – search and feed
37:00 Understanding YouTube’s “Algorithm”
- How YouTube’s search and discovery systems works
- Importance of watch time, engagement, and relevance
52:28 What type of content could you / should you create?
- Identifying your target audience and content niche
- Types of content that work best on YouTube (tutorials, vlogs, product reviews, etc.)
1:14:35 YouTube videos – How to upload your video
1:26:35 Tips for increasing views: More views = more search / recommendation reach = more subscribers = more views etc.
- Keyword research for YouTube
- SEO for videos (titles, descriptions, tags)
- Using thumbnails and closed captions effectively
- Using polls, cards, and end screens for engagement
- Cross promoting video email, your website, social media
1:45:44 Shorts – How to upload shorts
1:53:00 Tips for driving traffic and growing your email list
2:00:00 Analytics and Performance Tracking
How to use Linkedin for marketing
0:50 Overview of all the main sections on LinkedIn and how they fit together
- Your profile, Your Network, Feed, Groups, Pages, Search, Ads
19:45 How to use LinkedIn for marketing – a 4-step approach
21:03 Step 1 – Optimise your profile – how to create an excellent LinkedIn profile Important privacy settings you should be aware of such as How to prevent people knowing that you checked their profile How to ensure your connections are not told when you update things on your profile How to choose what strangers are shown when they see your profile 26:55 Best practice tips for completing the key sections of your profile
- Be laser focused on what 1-2 key products or services you want to promote
- Brand your profile with a cover and image
- The importance of your headline and what to include
- Add a prominent link driving people to one of your key product/ service pages
- Add links to your key products / services in the featured section
- Add links to your key products / services in your services page
- How to approach the about section and the employment sections
- How to approach getting Recommendations / Testimonials
43:20 Step 2 – Grow your connections and network
- Why you benefit from a larger network
- Tactics for growing your connections and network
57:05 Step 3. Increase awareness of your business on LinkedIn
- Best practice for posting on LinkedIn (image and video posts
- How hashtags help you
- How to create a Carousel post using Canva
- How to create and post and article
- How to create and post a newsletter
- How to create an audio event and how you benefit from these
- How to create a live event
- What are Company pages and why create one
- How to create a company page and how to grow your followers
- SEO – what you need to do to get your profile, content and page found high up in search results.
1:48:50 Step 4. Generate leads and sales
- Free / Organic tactics
- How to boost a post in order to advertise on LinkedIn
- What is the difference between Boost post and the Ads Tool. How does the ad tool work?
2:05:31 What is in the premium version of LinkedIn and do you need it?
2:08:00 Recap: What type of a marketing tool is LinkedIn?
20 Ways to grow your Social Media followers
How to Live Stream on Facebook and Instagram
0:00 Welcome
1:23 What we will cover
Some fundamentals to consider
2:25 When could you use Live Streaming for your marketing? Ideas for Live streaming and real examples from Irish businesses
6:25 Have a clear marketing objective before you start
7:00 Pitfalls to avoid
9:40 Poll Question – Have you gone live on Facebook and Instagram?
10:44 Poll Question – What are the main reasons why you haven’t gone live
Live Streaming on Facebook
13: 27 What are the benefits?
14:21 How could you find Live video on Facebook, incluydingf ones to do with your sector
16:26 Be aware that there is a Practice mode when going live
How to Go Live on Facebook.com using your PC
17:55 How to to go live on your PC – step by step including practice mode
30:19 Why you should schedule real Lives in advance and promote them before hand
31:05 How to use Canva to design your promotional graphics
34:11 How to schedule the Live on your PC
37:13 How to promote the Live using Posts and Stories
43:30 What equipment do you need to live stream from your PC / Mac
How to go Live using Facebook app
46:52 Step by step – How to live stream using the Facebook app
How to Live Stream on Instagram
54:50 What are the benefits?
57:01 When is the best time to go live on Instagram?
57:35 How to go live including practice mode
1:04:58 How to schedule your Live in advance in order to promote it
1:06:20 How to promote it as a post and Story
1:15:48 What equipment would you need to stream on Instagram?
Can you Live stream on both platforms at once?
1:18:56 Why you can’t stream simultaneously
1:20:45 What some people do as a workaround solution
How to Live stream to Facebook using Zoom
1:22:08 Why would you want to go live using Zoom
1:23:40 How to go live using Zoom
Canva Level 1: How to use Canva to design eye catching marketing graphics
Welcome and overview of what we will cover
Exercise 1:
How to choose a canvas size
How to add your image, logo and text
How to match the text colour to your brand colour
How to add effects to your text
Exercise 2:
How to create a colour background, including how to match to your brand colours
How to graduate the colours in the background (add a gradient)
How to add transparent images to your background
How to add text within a shape or container
How to animate the text, including multiple text blocks
Exercise 3:
How to design a portrait graphic for Stories or IGTV / Reels covers
How to add pre-formatted / grouped text
Exercise 4:
How to design a video thumbnail
How to add text into multiple background shapes with various colours
How to add a keyline white border around a person or object
Exercise 5:
How to add graphics / illustrations – including animated graphics
How to add multiple pages to your design in order to create a video
Exercise 6:
What are frames
How to add images to frames
How to animate the images and text in order to make a video
Exercise 7:
How to add a landscape or portrait video to a frame
Exercise 8:
How to add a video to a square or portrait canvas
How to add text that appears above and below the video throughout.
Canva AI tools
0:00 Welcome and what we will cover
1:50 Poll – Do you use Canva?
4:50 Poll – Do you have the Pro or Free version of Canva?
4:30 Canva’s AI features
5:50 Magic design for images – upload an image and it will auto populate templates
9:40 Magic design for videos – Upload 3+ videos / images and Canva will generate a video
23:09 Magic grab – isolate and move anything within an image
25:41 Magic media – Text to image generator
34:40 Magic Media – Text to video generator
38:30 Grab text – isolate and manipulate any text that is in an image
43:05 Magic expand – ask Canva to recreate parts of an image to make it wider or taller
49:14 Magic edit – Highlight part of an image and type what you want to replace it with
51:42 Magic eraser – Highlight people or objects in an image and it will erase it
54:46 Magic write – generate initial drafts of text and alternative copy options
57:51 Magic morph – use AI to turn graphic and text elements into something more eye catching
1:01:50 Magic switch – an upgrade to the resize feature for Pro users
Other new features
1:06:38 How to easily upload images / videos from your phone
1:10:58 How to use the new Canva Assistant
1:13:54 How to use the new Modal image editor
1:17:36 How to use the new colour gradient tool
1:20:40 How to use the photo outline feature
1:22:30 How to use the new layers feature
1:23:41 Overview of the new Apps area and what you need to know about apps
- Demo of the new Mockups app
- Demo of the translate app
- Demo of Instagram app
Canva Apps plus latest features
0:00 Welcome and what we will cover
Canva “Glowed up” – What is in the new layout of Canva
2:35 Updates to the design and layout
9:30 Improvements to the magic grab app
11:25 The new Blend app – blend one image into another
Canva apps you should know about and try
15:50 What are Canva apps and 2 ways to find apps
Image & Video related apps
18:10 Import image from a webpage app
23:00 Speed painter app – turn an image into a video of a hand painting the image
25:54 Image animating app – turn an image into a video. Ideal for product videos
29:35 Pixel Enhance app – make pixellated images much sharper looking
32:10 Coloriz App – turn B& W images into colour images
33:50 Easy Reflections app – add a high quality reflection to your images
42:33 Transform Image – present your images at an angle
47:00 Image to frame app – create your own frame design based on an image
51:48 Update to Mockups app – add your image into a bus shelter sign, t shirt, mug etc.
55:26 Video mockups – add your image into a predesigned video
57:44 Claymify – turn an image of a person or anything into a claymotion image (like Wallace & Gromit)
1:00:28 Brand fetch app – find logos for most companies in order to put them into a design
1:03:40 How to search or and find lots of other apps
Text and Font related apps
1:05:12 Font frame app – insert an image into your text
1:10:20 Type gradient app – add gradient colours to your text
1:13:40 Text maker app – Choose form hundreds of professional font combination and easily manipulate them
1:17:05 Type craft – manipulate your text by dragging any area of it
New Video editing features in Canva
1:20:15 Highlights – An AI will scan your video and identify the best bits so you can create a highlights video
1:23:30 Trim – an AI will suggest which bit should be trimmed out of your video
1:24:35 enhance Voice – The AI “will enhance your voice if you don’t have a mic” (I don’t think this works very well and I show you why I think that)
Canva - How to use the mobile app (mini guide)
0:00 Welcome and what we will cover
0:20 How to download a design that you created using the desktop version
2:45 Demo 1: How to design a graphic on a blank canvas – Image overlaid with logo, Text and text animation
11:55 Demo 2: How to design a graphic on a blank canvas – Colou background, remove background froma person, add logo, Text and text animation
19:05 How to find and adapt templates
Video Marketing: Canva Video editing - How to edit marketing videos using Canva
Welcome and what we will cover
2 ways to create a video in Canva and when you should use each
What resources can you put in your videos and where you find them in Canva?
Demo 1 – A video using 1 clip, add text, music and your logo
This demo shows you all the main video editing options. Watch this demo if you are new to Canva video editing.
Demo 2 – A video made up of multiple clips, add text, music and graphics / effects
This demo shows you some additional techniques and workarounds
Demo 3 – A video where someone is speaking and you want to add footage, music, text
Reasons to use Canva to edit videos rather than Filmora or Inshot
Areas where Canva is not as good as Filmora or Inshot
How to record your screen using Canva
Video marketing : How to edit videos on your phone using Capcut App
You will be able to watch video lessons on the following topics:
Welcome and what we will cover
Polls – Have you previously attended a video editing course & have you used Capcut
About the app
- How to get it? How does it compare to Inshot?
- What is the difference between the free and Pro version?
Overview of the main navigation
- Where to find all the main features in the start screen
- How to get started editing a video
- Overview of the menu in the editor
Demo 1 : How to edit a video (multiple clips plus voiceover)
- How to add multiple video clips and cut out the parts you don’t want
- Remove the Capcut logo at the end
- Adjust the volume in the video clips
- Add a voiceover
- How to add music – overview of all the main music options
- How to export the final video
Demo 2: How to edit a video where someone is speaking to camera
- How to cut out parts of the clip where someone is speaking
- How to overlay footage
- How to add music and adjust the volume
Extra features that will improve your videos
How to change a portrait video (9:16) to landscape (16:9) – including “autoframe”
How to permanently remove the capcut logo
How to add text and very eye catching text using text templates
How to add a sound effect when your text appears / disappears
How to add captions using very eye catching effects
How to add bilingual captions
How to add transitions between clips
How to have captions appear only in parts of your video
You can overlay their free stock videos as footage on your video
How to add some zoom using keyframes
How to add jumpcuts to your video
You can draw on your video (to circle or point to something)
You can remove the background of your video
You can retouch (improve the look) of the person speaking
You can add effects to the person speaking
How to create a free Brand Kit that you can use
Try video templates
Try the free teleprompter
Try video montage
Video marketing : How to edit videos on your phone using Inshot app
You will be able to watch video lessons on the following topics:
0:00 Welcome and overview of what we will cover
About the app
3:05 How to get it? How much does it cost?
Demo 1: Overview of the main features of the app
How to get started editing a video
Canvas – this allows you to change the shape of your video to square, vertical (9-16) or landscape (16-9)
Music – this allows you to add music to your video. Choose from one of their tracks, music on your phone or extract a track from a video on your phone
Stickers – you can add stickers or gifts to your video
Text – add text, choose the font, colour and animation
Filter – add filters or effects like Zoom, Fireworks or Snow
PIP – this is very important as it allows you to overlay a video or image as footage
Precut – allows you to cut out parts of your clip in different ways eg. Drag sliders from the start and end or split where you have paused
Split – tap this if you want to cut the clip exactly where you have paused
Delete – tap to delete something you have selected eg. A clip, music, effect, text etc
Backgrounds – you can have the video appear on a background and you can choose a colour, or image or a blurred background
Speed – make the video clip run faster or in slow motion
Crop – crop out something in your video or crop into the video in order to give the impression you are using an extra camera
Volume – adjust the volume in the video clip
Voice effect – change the voice in the video to some fun effects
Replace – replace the clip you select with a different one from your phone
Duplicate – you can duplicate the selected clip or image
Reverse – you can have you video clip play in reverse
Rotate – if your clipappears upside down or sideways you can rotate it to fix it
Flip – you can have the person in the video facing the opposite way
Freeze – tap this if you want to take a photo of the part of the video. You can then use the photo in your video.
Demo 2: How to edit a portrait video (Not too complicated video)
How to edit a portrait video overlaying video footage, adding music, text and crops
Demo 3: How to edit a landscape video (A m0re complicated video)
How to edit a landscape video overlaying video footage, adding music, text and crops and slow motion in the footage
How to download a Reel from Instagram and extract the music to use in Inshot
Website marketing: How to generate more enquiries and sales (using AI tools)
0:00 Welcome
1:10 A marketing framework that you should follow
8:24 Middle of the funnel: Increase engagement
12:19 Don’t immediately scare or frustrate
- Ensure you have an SSL cert
- Ensure the page loads quickly – how to check
16:15 Immediately resonate
- Write compelling headlines that quickly engage visitors who land and how to use AI for this
- Bullet point key features / benefits – and how to use AA for this
- Embed Videos that will engage visitors – How to use Ai for ideas
27:51 Build credibility & Trust
- Highlight any media coverage you have received.
- Use statistics for number of customers, years in business etc.
- Highlight blog posts on key pages to engage and build trust
31:19 Encourage Browsing
- Have image and text links to tempt visitors to browse around
- Make it easy for visitors to find what they want – Have a simple navigation
- Make it easy for visitors to find what they want Have site search
33:00 Research how you compare with competitors and continually refine your site
37:30 Measure whether people are engaging or not
40:00 Bottom of the funnel: Tactics to increase conversions
42:14 Entice visitors to purchase or enquire
- Test different offers – how to use AI to generate ideas
- Psychology – use limited time offers
- Psychology – use a countdown timer for your offers and a tool you can use
- Psychology – scarcity can increase conversions and how Ai can help with ideas
51:26 Reassure them that they are making a good decision
- Aim to get visitors to read testimonials – ways to best present testimonials
- Explain what makes you different – and how AI can help with this
- Consider offering a satisfaction guarantee
- Consider offering a money back guarantee – and how AI can help with ideas
- Ensure returns policy is better than competitors
- Create product / service videos that will convert visitors
1:17:33 Encourage Action right now
- Ensure you have call to action buttons on all key pages
- Add Request a Call back buttons (if offering a srvice)
- Optimise your enquiry forms
1:21:40 Try to convert the 97% again in the future
- Send cart abandonment emails
- Encourage visitors to signup for your newsletter
- Encourage visitors to download lead magnet
- Encourage visitors to Follow you on social media
1:28:00 Research and refine
- Compare what your competitors are doing to convert visitors
- Talk to your customers – ask them why they purchased
Google Ads - How to advertise in Google search results
You will be able to watch video lessons on the following topics:
Welcome & what we will cover
1) Understanding Google Ads
Introduction to Google Ads – The basics of how Google Search ads work
2) Plan your campaign
Understand how Google Ad campaigns are structured
Understand how Google chooses the best ads – Quality score
Now – Plan out your campaign , Adgroups and keywords for each campaign
Research and choose the keywords you are targeting using Keyword Planner Tool
3) Setup your account and create your first campaign on the search network
Create your account – and how to bypass Google forcing you to create a campaign straight away.
Set up your billing details
Step 1: Create your first campaign & adgroup –
Step 2: Add campaign settings (Location, Language, Bidding type)
Step 3: Add your keywords and Choose your Match type
Step 4: Write Up to 15 headlines for your ads
Step 5: Write up to 4 descriptions for your ads
Step 6: Add extensions eg. Sitelinks and Call Outs
Step 7: Set your daily budget and publish your campaign
4) Managing your campaign
Make a copy of an adgroup to quickly add more to your campaign
Add negative keywords
Monitor your campaign performance
Recap – What are the main pitfalls to avoid
How to get Google’s €400 credit to run ad campaigns
SEO - How to get your site found high up in Google search results
You will be able to watch video lessons on the following topics:
An overview of SEO – how it works
How to go about doing keyword research
How to do Keyword research using Google Suggest
How to do Keyword research by looking at competitors websites
How to do keyword research using Keyword Planner tool
How to do keyword research using Answer the Public
How to choose a final list of Keywords / search terms
Overview of onsite optimisation
How to create a meta titles and description working document
How to update your page meta titles in wordpress
How to update a page meta description
How to tag your images
Overview of technical optimisation of your website
How to test whether Google sees your site as mobile friendly
Why you should add internal links
Why you should ensure there is no canonicalisation
How to check your page load speed
Why you need an SSL cert
How to verify your site with Google search console
How to check the domain authority of your site (and competitors)
Why backlinks are important
How to quickly check where you appear on Google for lots of search terms
How to check how much traffic your getting from search engines
How to check how many sales you are getting from search traffic
SEO: How to get your Google business profile found in the top 3 local map results
You will be able to watch video lessons on the following topics:
Why you need a Google My Business profile
What does Google look for in a profile?
How to check if there is already a Google My Business profile for your business
How to create a profile
How to fill in your business and contact details correctly
How to fill in details of your services and business
How to upload photos and videos to your listing
How to generate a link to the reviews section of your listing
How to use Google Analytics 4 to analyse your digital marketing
What is in the complete Google Analytics 4 course?
Welcome & what we will cover
Why you should have Google Analytics on your website in order to understand what is working / not working in your digital marketing
What is Google Analytics 4?
What is different about Google Analytics 4
Using Google Analytics
How to access the demo account that I am using in this course
Overview of the main Navigation in GA4
How to get answers to these key questions in GA4
- How many people visited my website in the last week or month?
- How engaged are my website visitors?
- How engaged is my traffic from search versus Social Media?
- How much do visitors engage with each page?
- What is my engagement rate?
- What is the age and gender of my website visitors?
- Where geographically are my visitors from – and how engaged are they from each country?
- What languages do my visitors speak?
- Are my website visitors using a PC or Mobile?
- What % of our mobile visitors use an iPhone or Android – this impacts your Facebook ads
- How are my visitors getting to the site? e.g. Search, Social Media
- Which pages are viewed the most?
- Which pages are people landing on the most?
- What is involved in tracking ecommerce sales in GA4?
- How much sales revenue did we get last week or month?
- How many sales came from search or social media traffic?
- Which countries are my sales coming from?
How to use the Explore section to find more detailed breakdowns eg. A detailed breakdown of traffic engagement and sales from each social media channel.
How to see what is currently happening on your website – Real Time report
How to setup your GA4 account
- A helicopter view of how Google Analytics is structured
- If you already have a GA account how do you switch over to GA4?
- If you are new to GA, how to setup a new GA4 account
- Overview of your Admin section
- How to filter out internal traffic from your staff working at home or office
- How to have your data stored for longer in GA4
- How to adjust the time length for an engaged user
How to use Email for marketing your products and services
Welcome and what we will cover
Understand where email fits within your digital marketing plan
You need to use an email marketing service
Overview of the main options
Typical features that you need
The service I recommend – Mailer Lite
How to signup for a Mailer Lite account
How to grow your Prospect email list
What you need to know about GDPR and email marketing
How to entice website visitors to leave their email addresses – 5 tactics
How to entice your social media followers to provide their email addresses – 4 tactics
How to entice Cold prospects who see your ads to leave their email addresses – 3 tactics
Tips on how to grow your customer email list
What types of email marketing campaigns could you run for prospects and customers
Best practice tips & checklist for running email marketing campaigns
Tips for increasing the deliverability of your email
Tips for increasing open rate and Click through rate
Tips for decreasing unsubscribe and spam complaint rate
Measuring your campaigns and metrics you should be aware of
Join Now And Get Immediate Access
Members can easily cancel their annual membership at any time if they do not want to renew it
Members get 12 months access to a members only website which contains a Digital Marketing Plan, more than 20 of our latest digital marketing courses which you can stream at any time and can attend a monthly live training course over Zoom with Evan (for 12 months)
You can join risk free with our 7 day money back guarantee
You can join risk free. If within 7 days you think it wasn’t what you expected or that it won’t be useful for your business we will give you a no quibble refund. Simply email us to let us know and we will issue a refund.
Wondering if joining the School will improve your Digital Marketing? Click here to read what our members say
Try Before You Buy - Watch some examples of lessons that are on the members website
The Digital Marketing School is suitable for ...
Anyone who would like a digital marketing plan for their business and step by step instructions on ``How To`` implement it
Business owners who want to ensure their digital marketing is in good shape heading into a slowing economy.
Anyone who has previously attended one of Evan's digital marketing courses and would like the latest versions - you can watch the video lessons and learn at your own pace.
Anyone who wants to keep up with the latest Digital Marketing tactics by attending Evan's LIVE monthly courses using Zoom
Anyone who wants to learn digital marketing at their own pace at a time that suits them
If you have a colleague or employee who is doing the social media marketing but needs to be trained on how to do it well.
100% Risk FREE - you have nothing to lose
Frequently Asked Questions
What will I get in the Digital Marketing School?
You will be able to login to a members only website where you can access
- A digital marketing plan that you can implement for your business. This will be explained in a video and a printable document.
- Over 25 of our latest Digital Marketing courses which you can watch at a pace that suits when you need it. (Over 40 hours of on demand lessons)
- You can download detailed notes for each training course (Typically 35 – 70 pages per course)
- Join Evan on a live Zoom training course each month which will cover very popular topics in detail (Minimum of 12 courses a year)
Why is it an annual membership?
When you sign up you receive 12 months access to our members only website.
The school is designed to provide you with detailed courses that you can watch at your own pace covering a wide range of Digital Marketing topics plus monthly live training courses via Zoom. However, the nature of digital marketing is that things are constantly changing and we will be keeping the content up to date. This means that a lot of the content that will be on the site in 6-9 months time will be quite different to what you see when you initially join. An annual membership gives you ongoing access to this content.
You do not have to renew your annual membership. If you do not wish to renew simply let us know.
Can I cancel my membership?
Yes – if you do not wish to renew your membership you can easily cancel it. When a member logs into the membership site there are details within the Your Account section explaining how you can cancel. When a member cancels the membership will expire at the end of the 12 month period.
Can I get my money back if it wasn't useful?
Yes. We offer a no quibble money back guarantee.
You can join the Digital Marketing School ‘Risk free’. We know you’ll find the online courses and ongoing digital marketing updates very beneficial but we want you to have peace of mind when ordering it. If, within 7 days of purchase you think the Digital Marketing School isn’t useful for you just let us know and we will give you a no quibble refund.
What happens after I order this?
When you click the “join” button and then order the service using your credit or debit card, the next steps are;
- Within a few minutes you will receive an email with your login details
- You will then have access to all of the content in the “members only” Digital Marketing School website.
- You will also start receiving emails each month about upcoming courses for members plus updates on recent changes in Digital Marketing that could impact you.
Can I pay by credit card?
Yes. You can pay securely using Visa or Mastercard through Stripe.
Join Now And Get Immediate Access
Members can easily cancel their annual membership at any time if they do not want to renew it
Members get 12 months access to a members only website which contains a Digital Marketing Plan, more than 20 of our latest digital marketing courses which you can stream at any time and can attend a monthly live training course over Zoom with Evan (for 12 months)
You can join risk free with our 7 day money back guarantee
You can join risk free. If within 7 days you think it wasn’t what you expected or that it won’t be useful for your business we will give you a no quibble refund. Simply email us to let us know and we will issue a refund.
Wondering if joining the School will improve your Digital Marketing? Click here to read what our members say