Join The Digital Marketing School
Want to increase your sales from Digital Marketing in 2021?
Would you like…
a) A downloadable digital marketing plan that shows you how to increase your sales (covering social media marketing and website marketing)
b) 13 of our latest Digital Marketing courses as step by step video lessons which show you “what to do and how to do it” – so you can learn at your own pace, anytime that suits you.
c) Plus each month attend live training courses over Zoom which cover the main topics in depth – or watch a replay if you can’t make the session
If So, The Digital Marketing School Is Perfect For You
What is the Digital Marketing School?
A members only website designed for Irish businesses
You receive a Digital Marketing Plan that is designed to help you increase your sales in a slowing economy
You get access to 13 of our latest digital marketing courses with more courses being added in the coming months,
You can attend monthly Live Zoom training courses delivered by Evan. (See the list of upcoming courses further down this page)
You'll also get Downloadable action plans that help you implement your marketing
You'll receive monthly updates on what's new and what has changed in digital marketing
Get immediate access to our latest Digital Marketing Courses covering these topics (On demand video lessons)
Simply click on a Training course topic below to see the list of video lessons you can watch
A step-by-step Digital Marketing Plan for your business
How to get a new website on a budget
You will be able to watch video lessons on the following topics:
1. How to buy a domain name for your site
2. Pitfalls to avoid when registering a domain name
3. What is hosting and how to choose a hosting package
4. Pitfalls you should try to avoid regarding hosting
5. What are the main types of website and which suits your needs
6. Option 1: Find a local web designer
7. Option 2: Buy a WordPress theme
8. Three ways to find a WordPresss theme for your business
9. How to get your website theme updated with your content
10. Option 3: Sites that make it easy to build your own website
11. Which option should you choose.
SEO - How to get your site found high up in Google search results
You will be able to watch video lessons on the following topics:
An overview of SEO – how it works
How to go about doing keyword research
How to do Keyword research using Google Suggest
How to do Keyword research by looking at competitors websites
How to do keyword research using Keyword Planner tool
How to do keyword research using Answer the Public
How to choose a final list of Keywords / search terms
Overview of onsite optimisation
How to create a meta titles and description working document
How to update your page meta titles in wordpress
How to update a page meta description
How to tag your images
Overview of technical optimisation of your website
How to test whether Google sees your site as mobile friendly
Why you should add internal links
Why you should ensure there is no canonicalisation
How to check your page load speed
Why you need an SSL cert
How to verify your site with Google search console
How to check the domain authority of your site (and competitors)
Why backlinks are important
How to quickly check where you appear on Google for lots of search terms
How to check how much traffic your getting from search engines
How to check how many sales you are getting from search traffic
Local SEO - How to get found in Google local map results
You will be able to watch video lessons on the following topics:
Why you need a Google My Business listing
What does Google look for in a listing?
How to check if there is already a Google My Business listing for your business
How to create a listing
How to fill in your business and contact details correctly
How to fill in details of your services and business
How to upload photos and videos to your listing
How to generate a link to the reviews section of your listing
How to shoot and edit your own marketing videos
You will be able to watch video lessons on the following topics:
How a lapel microphone will improve your videos
How a directional microphone is alternative
Demonstration of a tripod and tripod adjuster mount
Demonstration of a Ring light
Tips for making a company promo video by interviewing staff
Tips for making a company promo video using a voice over
Tips for making a testimonial video
Tips for making a “How To” video
Tips for making a product video
How to get used speaking directly to camera
How to get your logo animated to use in your videos
Where to get free stock videos
Where to get high quality stock music
How to transfer videos from your phone to your PC
How to edit a marketing video using Filmora 9 on your PC / Mac (4 part series of videos)
How to edit a marketing video using Cute Cut on your phone
How to advertise on Facebook & Instagram
You will be able to watch video lessons on the following topics:
Introduction to Facebook & Instagram ads
The difference between boost post and the Ad creation tool
How to target people geographically
How to target based on demographics
How to target based on behaviours
How to target based on interests
How to target your page followers
How to target by language
How to combine audiences when targeting
How to save an audience
Overview of how retargeting works
How to create a custom audience based on your website visitors
How to add the Facebook pixel to your website
How to select your retargeting audience when running a campaign
What is a lookalike audience?
How to create a Lookalike audience based on your website visitors
How to create a lookalike audience based on your Facebook page followers
How to create a custom audience based on engagement with your Facebook page
How to design eye catching Facebook ads
Whey you need to keep the text below 20%
What you cannot put in an ad
3 ways to use the Facebook ads library for your campaigns
Understand how a campaign is structured
Why it’s best to target warm audiences first
How to watch videos of your website visitors after they click on your ad
How to run the ad campaign from start to finish
Video editing - tips and tricks - How to edit your marketing videos with Q&A
- How to cut out parts of your video clips that you don’t want
- How to add music, lower the volume and fade it out
- How to add text to different parts of your video
- How to add transitions
- How to add multiple footage clips to show what the person is talking about
- How to crop parts out of your clip
- How to crop into your clips and why it’s a good idea
- How to add slow motion or speed up parts of your video
- How to change the video project settings to portrait shape
- What you need in order to shoot a green screen video
- How to remove the green background in the editor
- How to add / change the background to any image you like
The latest techniques for running an ad campaign on Facebook / Instagram in 2021 with Q&A (Step by step using the ad creation tool)
- How to turn a post into an ad using the Ads tool – step by step.
- How to get to the ads tool since the recent redesign on Facebook
- What objective should you choose
- Overview of Budget, targeting and placement
- However, rather than just run one ad, you should create mini campaigns (adsets)
- Why you should target distinct audiences rather than one large audience
- Why you should prioritise warm audiences and then move to cold
- How do you then add more “adsets” to your campaign
- Overview of how a campaign is structured (Campaign / Adsets / Ads)
- How to duplicate an existing adset to easily create 2-3 more adsets targeting new audiences
- How do you then monitor your campaign to see how each adset is preforming
- How to check which audience (adset) is performing the best
How to analyse, track and measure your Digital Marketing
How to track conversions for your FB and Instagram ads
- What is conversion tracking?
- How to set it up
- How to find the report that shows you conversion tracking
- Be aware that you could also run Conversion ad campaigns
How to use Google Analytics to see what is working on your website
- 14 Questions you would have about your website that Google Analytics can answer
- What is the new Google Analytics 4? How does it compare to Google UA?
- How to sign-up for Google Analytics
How to design eye catching images and graphics for your marketing
You will be able to watch video lessons on the following topics:
How to get free stock images on your PC or smartphone
How to crop an image to any social media dimension using your phone / tablet
How to add eye catching text to your images using a variety of apps (series of 4 videos)
How to add animated text on your image using a variety of apps (series of 3 videos)
How to add your logo to your image using a free app
How to create a collage using a variety of apps (2 videos)
How to enhance the colours in your image
How to easily remove the background from product images
How to use a free PC tool to crop your image and add text & your logo
How to overlay a product or person onto a white background or image
How to design a Youtube thumbnail
How to turn your website traffic into more enquiries and sales
You will be able to watch video lessons on the following topics:
An overview of how to generate more enquiries and sales
What is Google Analytics
How to signup for Google analytics
How to setup ecommerce tracking
How to setup bot filtering
Ensure you have an SSL cert so visitors are not scared off
How to check how quickly your page loads
How to watch videos of your website visitors browsing your site (2 videos)
How you can tell how far down your page visitors are scrolling
How to tell what people are clicking on in your pages
Why should your web visitors choose you?
How to highlight key features and benefits of your products
How to make your own product video
How to make your own testimonial videos
How to embed Facebook reviews on your website
Why you need Call To Action buttons
How to integrate Facebook messenger on your website to generate enquiries
How to check the conversion rate on your site
How to check how many sales we generated on the site last week / month
How to check where your sales are coming from eg Search or social media
How to use Google Analytics to improve your digital marketing
You will be able to watch video lessons on the following topics:
What is Google Analytics
How to signup for a Google Analytics account
What you need to do before adding the code to your website
How to create new views
How to filter spam bots
How to exclude traffic from your or colleagues
How to add the code to your website
How to setup ecommerce tracking
How to access the Google Analytics demo account
Questions about your visitors that Google Analytics can answer
How many people visited my site
How engaged are my visitors
What are the age and gender of my visitors
Where geographically are my visitors from
Which language do my visitors speak and are they engaging with the site based on language
Which pages are people landing on the most
Where do visitors tend to go when the land
Where is my traffic coming from
Which social networks are driving the most traffic
Which pages are viewed the most
Which pages do people exit the site from the most
How many sales did I get in the last week or month
What is my conversion rate and how does it differ by device
How many sales came from search Vs social media traffic
Which countries are my sales coming from
How to schedule weekly reports that get emailed to you
How to use Instagram for Marketing
How to use Instagram for marketing – Part 1
- Overview of the Newsfeed, IGTV and Stories
- 21 Tactics to grow your Instagram followers
How to use Instagram for marketing – Part 2
- Growing your followers (Final points)
- Overview of Apps and tools you can use to create eye catching posts & stories that will get engagement
- How to post to the Newsfeed, Stories & IGTV – best practice and pitfalls to avoid
- Tactics to get your posts & stories seen by more people
- How to drive people from Instagram to your website
How to advertise to your recent website visitors (plus other advanced audiences) on Facebook & Instagram
- How to advertise to everyone who recently visited your website (Retargeting)
- How to advertise to people who visit specific pages of your website so you can tailor your ad to that product or service
- How to advertise to people who ‘added to cart’ but didn’t purchase
- How to advertise to everyone who has engaged with your Facebook or Instagram posts or adverts over the past year – even if they don’t follow you
- How to advertise to the top 1% of people in the country who Facebook thinks are most similar to your website visitors or your Facebook page followers (lookalike audiences)
A Christmas Digital marketing plan - how to sell more of your products and services as gifts this Christmas
• Tips for deciding which “selling events” you are going to target with special offers (Including Black Friday & Christmas)
• How to go about turning your service or product into a “Gift” that can be marketed including pitfalls to avoid.
• SEO – How to optimise your “Gift” or “Special offer” pages to get found in Google and when to do it before it is too late.
• Tips for creating social media posts to promote your “Gifts” and “Special Offers”
• Tips and pitfalls to avoid when Creating Facebook & Instagram ad campaigns to promote your “Gifts” and “special offers”
• A campaign calendar which will make it easy to schedule all of this in advance.
How to effectively use your marketing videos on Facebook, Instagram, Twitter, YouTube & your Website with Q&A
- How to add captions to your video that will work across social networks
- How to design a custom thumbnail
- How to upload your video to YouTube tag it to get found in search and add the custom thumbnail
- How to embed the YouTube video on your site (Plus pitfalls to avoid)
- Why you should upload your video to a private video hosting platform if you want to protect it on your website
- How to share your video on Facebook (Plus pitfalls to avoid)
- Instagram Posts & IGTV
- How to share your video on Instagram as a post
- How to transfer a video from your PC to your phone using Dropbox
- How to share a video longer than 60 seconds to IGTV video
- How to post your video to your Instagram story Plus how to share your Post or IGTV video to your story
How to use your Facebook business page for marketing : The fundamentals
There are 12 video lessons (1 hour 32 minutes) and the lessons are …
- The big picture: An overview of person profiles and business pages
- How to create a business page and how to brand it.
- How to add a video to the header area of your page.
- How to fill in the About section of your page.
- How to adjust your page settings and how to make someone else an admin.
- How to configure Messenger settings for your page.
- What should you post? How to develop a posting plan.
- How to post a single image.
- How to post multiple images.
- How to post a link to a webpage.
- How to post a video and how not to do it.
- How to schedule your posts.
Plus! Attend monthly Live Digital Marketing courses delivered by Evan using Zoom
Evan Mangan
Each month you can attend a live digital marketing training session which will be delivered using Zoom so you can attend from the comfort of your home or office. These sessions will go indepth for 90 minutes into topics that Evan gets asked about a lot and during the live session you can ask Evan questions you might have about the topic.
If you have attended any of Evan’s online courses that he delivers using Zoom on behalf of Local Enterprise Offices and other organisations it will be very similar with lots of questions and discussion.
Each online training session will last 90 minutes and it will be recorded so if you cannot attend live you can rewatch at a time that suits you.
Dates For Your Diary - Upcoming Live Zoom Training Courses for members
March 24th 2021 – 10:30 to 12:00
How to use Instagram shopping and Instagram Reels for marketing
April 21st 2021 – 10:30 to 12:00
How to use Instagram Stories for marketing covering the latest techniques
May 26th 2021 – 10:30 to 12:00
How to use Twitter for marketing
June 23rd 2021 – 10:30 to 12:00
How to market your business locally around your Town or County through digital marketing
July 28th 2021 – 10:30 to 12:00
Tools you can use to monitor your competitors digital marketing and how to keep up with best practice tactics in your industry
August 18th 2021 – 10:30 to 12:00
How to use Linkedin for marketing
September 29th 2021 – 10:30 to 12:00
How to market your products in the run up to Christmas
October 13th 2021 – 10:30 to 12:00
How to grow your followers on Instagram
November 24th 2021 – 10:30 to 12:00
How to make better marketing videos for your business
December 15th 2022 – 10:30 to 12:00
How to ensure your website is setup correctly so you can convert your social media traffic into sales
January 28th 2022 – 10:30 to 12:00
How to advertise on Facebook and Instagram in 2022
February 23rd 2022 – 10:30 to 12:00
How to use Instagram for marketing in 2022 – what has changed and what are the latest tactics
Please note: This schedule will be reviewed every few months. It is possible that we will add a new topic that we think should be covered sooner for members and therefore some topics might get moved forward or backwards in the schedule.
Join Now And Get Immediate Access
12 Months Membership is €215+ VAT
Members can cancel their annual membership at any time if they do not want to renew it.
Members receive a Digital marketing Plan, 13 of our latest digital marketing courses (22 hours of on demand video lessons) and can attend monthly live training courses over Zoom with Evan
Wondering if joining the School will improve your Digital Marketing? Click here to read what our members say
*The price of joining the Digital Marketing School has increased every few months since it launched in May 2020 and will continue to increase throughout 2021. This is to reflect all the new content that gets added each month. However, the price for existing members always remains the same price they paid when they joined.
Try Before You Buy - Watch 2 example video lessons
The Digital Marketing School is suitable for ...
Anyone who would like a digital marketing plan for their business and step by step instructions on ``How To`` implement it
Business owners who want to ensure their digital marketing is in good shape heading into a slowing economy.
Anyone who has previously attended one of Evan's digital marketing courses and would like the latest versions - you can watch the video lessons and learn at your own pace.
Anyone who wants to keep up with the latest Digital Marketing tactics by attending Evan's LIVE monthly courses using Zoom
Anyone who wants to learn digital marketing at their own pace at a time that suits them
Anyone who wants Irish digital marketing examples instead of the American examples in most online programmes
100% Risk FREE - you have nothing to lose
Money Back Guarantee
You can join the Digital Marketing School ‘Risk free’. We know you’ll find the action plans, video lessons and ongoing digital marketing updates very beneficial but we want you to have peace of mind when ordering it. If, within 7 days of purchase you think the Digital Marketing School isn’t useful for you just let us know and we will give you a no quibble refund.
Frequently Asked Questions
What will I get in the Digital Marketing School?
You will be able to login to a members only website where you can access
- A digital marketing plan that you can implement for your business. This will be explained in a video and a printable document.
- 12 of our latest Digital Marketing courses which you can watch at a pace that suits when you need it. (16.5 hours of on demand lessons)
- Join Evan on live digital marketing training course each month which will cover very popular topics in detail (Minimum of 12 courses a year)
Why is it an annual membership?
When you sign up you receive an annual membership which can be renewed each year.
The school is designed to provide you with detailed Action plans and video lessons covering a wide range of Digital Marketing topics plus monthly live training courses via Zoom. However, the nature of Digital marketing is that things are constantly changing and we will be keeping the content up to date. This means that a lot of the content that will be on the site next year will be quite different to what you see when you initially join. An annual membership gives you ongoing access to this content.
Can I cancel my membership?
Yes – if you do not wish to renew your membership you can easily cancel it. When a member logs into the membership site there are details within the Your Account section explaining how you can cancel. When a member cancels the membership will expire at the end of the 12 month period.
Can I get my money back if it wasn't useful?
Yes. We offer a no quibble money back guarantee.
You can join the Digital Marketing School ‘Risk free’. We know you’ll find the action plans, video lessons and ongoing digital marketing updates very beneficial but we want you to have peace of mind when ordering it. If, within 7 days of purchase you think the Digital Marketing School isn’t useful for you just let us know and we will give you a no quibble refund.
What happens after I order this?
When you click the “join” button and then order the service using your credit or debit card, the next steps are;
- Within a few minutes you will receive an email with your login details
- You will then have access to all of the content in the “members only” Digital Marketing School website.
Can I pay by credit card?
Yes. You can pay securely using Visa or Mastercard through Stripe.
Join Now And Get Immediate Access
12 Months Membership is €185+ VAT
(*Price will increase to €215 + VAT on February 28th )
Members can cancel their annual membership at any time if they do not want to renew it.
Members receive a Digital marketing Plan, 13 of our latest digital marketing courses (22 hours of on demand video lessons) and can attend monthly live training courses over Zoom with Evan
Wondering if joining the School will improve your Digital Marketing? Click here to read what our members say
*The price of joining the Digital Marketing School has increased every few months since it launched in May 2020 and will continue to increase throughout 2021. This is to reflect all the new content that gets added each month. However, the price for existing members always remains the same price they paid when they joined.
About Evan Mangan
Evan Mangan
You will receive expert training from Evan Mangan. Since 2010 over 8,000 Irish businesses have attended Digital Marketing workshops delivered by Evan and these workshops have received over 200 Five Star reviews on Facebook
Evan gained a Master’s 
Degree in Business Studies (1st Class Hons) from UCD and prior to setting up The Marketing Crowd, he spent 15 years in London where he was Head of European Marketing for Yahoo! Mobile, Head of Customer and New Media marketing at Orange and Head of Direct Marketing at BT. He has extensive experience of digital marketing across web and mobile covering the Irish, UK and European markets.
He is registered with The Teaching Council – Route 3 – Further Education and has also been a guest lecturer at IT Tralee. He has delivered digital marketing training courses on behalf of a wide range of companies including Enterprise Ireland and Local Enterprise Offices across Ireland including Kerry, Limerick, Cork, Tipperary, Kilkenny, Clare, Longford, Sligo, Westmeath, Monaghan, Wexford and Offaly.
If you haven't attended one of Evan's Digital Marketing Courses here's what participants have said about the standard of training ...
Try Before You Buy - Watch 2 more example video lessons
Join Now And Get Immediate Access
12 Months Membership is €185+ VAT
(*Price will increase to €215 + VAT on February 28th )
Members can cancel their annual membership at any time if they do not want to renew it.
Members receive a Digital marketing Plan, 13 of our latest digital marketing courses (22 hours of on demand video lessons) and can attend monthly live training courses over Zoom with Evan
Wondering if joining the School will improve your Digital Marketing? Click here to read what our members say
*The price of joining the Digital Marketing School has increased every few months since it launched in May 2020 and will continue to increase throughout 2021. This is to reflect all the new content that gets added each month. However, the price for existing members always remains the same price they paid when they joined.