You will be able to watch video lessons on the following topics:

You will be able to watch video lessons on the following topics:

An overview of SEO – how it works

How to go about doing keyword research

How to do Keyword research using Google Suggest

How to do Keyword research by looking at competitors websites

How to do keyword research  using Keyword Planner tool

How to do keyword research  using Answer the Public

How to choose a final list of Keywords / search terms

Overview of onsite optimisation

How to create a meta titles and description working document

How to update your page meta titles in wordpress

How to update a page meta description

How to tag your images

Overview of technical optimisation of your website

How to test whether Google sees your site as mobile friendly

Why you should add internal links

Why you should ensure there is no canonicalisation

How to check your page load speed

Why you need an SSL cert

How to verify your site with Google search console

How to check the domain authority of your site (and competitors)

Why backlinks are important

How to quickly check where you appear on Google for lots of search terms

How to check how much traffic your getting from search engines

How to check how many sales you are getting from search traffic

You will be able to watch video lessons on the following topics:

Why you need a Google My Business listing

What does Google look for in a listing?

How to check if there is already a Google My Business listing for your business

How to create a listing

How to fill in your business and contact details correctly

How to fill in details of your services and business

How to upload photos and videos to your listing

How to generate a link to the reviews section of your listing

You will be able to watch video lessons on the following topics:

How a lapel microphone will improve your videos

How a directional microphone is alternative

Demonstration of a tripod and tripod adjuster mount

Demonstration of a Ring light

Tips for making a company promo video by interviewing staff

Tips for making a company promo video using a voice over

Tips for making a testimonial video

Tips for making a “How To” video

Tips for making a product video

How to get used speaking directly to camera

How to get your logo animated to use in your videos

Where to get free stock videos

Where to get high quality stock music

How to transfer videos from your phone to your PC

How to edit a marketing video using Filmora 9 on your PC  / Mac (4 part series of videos)

How to edit a marketing video using Cute Cut on your phone

You will be able to watch video lessons on the following topics:

Introduction to Facebook & Instagram ads

The difference between boost post and the Ad creation tool

How to target people geographically

How to target based on demographics

How to target based on behaviours

How to target based on interests

How to target your page followers

How to target by language

How to combine audiences when targeting

How to save an audience

Overview of how retargeting works

How to create a custom audience based on your website visitors

How to add the Facebook pixel to your website

How to select your retargeting audience when running a campaign

What is a lookalike audience?

How to create a Lookalike audience based on your website visitors

How to create a lookalike audience based on your Facebook page followers

How to create a custom audience based on engagement with your Facebook page

How to design eye catching Facebook ads

Whey you need to keep the text below 20%

What you cannot put in an ad

3 ways to use the Facebook ads library for your campaigns

Understand how a campaign is structured

Why it’s best to target warm audiences first

How to watch videos of your website visitors after they click on your ad

How to run the ad campaign from start to finish

• How to cut out parts of your video clips that you don’t want
• How to add music, lower the volume and fade it out
• How to add text to different parts of your video
• How to add transitions
• How to add multiple footage clips to show what the person is talking about
• How to crop parts out of your clip
• How to crop into your clips and why it’s a good idea
• How to add slow motion or speed up parts of your video
• How to change the video project settings to portrait shape
• What you need in order to shoot a green screen video
• How to remove the green background in the editor
• How to add / change the background to any image you like

• How to turn a post into an ad using the Ads tool – step by step.
• How to get to the ads tool since the recent redesign on Facebook
• What objective should you choose
• Overview of Budget, targeting and placement
• However, rather than just run one ad, you should create mini campaigns (adsets)
• Why you should target distinct audiences rather than one large audience
• Why you should prioritise warm audiences and then move to cold
• How do you then add more “adsets” to your campaign
• Overview of how a campaign is structured (Campaign / Adsets / Ads)
• How to duplicate an existing adset to easily create 2-3 more adsets targeting new audiences
• How do you then monitor your campaign to see how each adset is preforming
• How to check which audience (adset) is performing the best

How to track conversions for your FB and Instagram ads

• What is conversion tracking?
• How to set it up
• How to find the report that shows you conversion tracking
• Be aware that you could also run Conversion ad campaigns

How to use Google Analytics to see what is working on your website

• 14 Questions you would have about your website that Google Analytics can answer
• What is the new Google Analytics 4? How does it compare to Google UA?
• How to sign-up for Google Analytics

1. An overview of Instagram Shopping
2. Which businesses are eligible for Instagram Shopping?
3. Step 1: Switch to a professional account
4. Step 2: Connect to a Facebook business page but switch the page template
5. Step 3: Create a product catalogue
6. Step 4: Apply for Instagram Shopping
7. How to tag products in your Posts
8. How to tag products in your Stories
9. How to tag products in your Reels

1. Quick initial demo of how to create a Reel
2. Why businesses are seeing significantly more reach and engagement with Reels
3. How to find examples of Reels for your industry or by similar businesses to yours
4. How to ensure you get the full music library
5. How to save and use music from other Reels that you like
6. Reels that showcase a product
7. Reels that showcase a service
8. Educational Reels from coaches / trainers / consultants
9. Tourism Reels that showcase a location
10. Reels that are part of a theme
11. Behind the scenes Reels
12. Fun Reels

Demo 1 How to create a Reel that involves just video clips, music and text

1. How to edit clips within your Reel
2. How to add text

Demo 2: How to create a Reel by speaking to the camera

1. Recap on Reels that are simply speaking to camera – and how today’s lessons will make your Reel more interesting than these.
2. Examples of Reels with voiceover – How to add a voiceover to a Reel (Using the inbuilt tool in Reels)
3. Examples of Reels with footage – How to overlay footage onto your Reel video in order to make it very impactful –  using Filmora Editor
4. How to download any Reel to your PC in order to then use the music in a Reel (that you are going to edit in an external editor like Filmora)
5. Examples of Reels with green screen – How to create a Reel using the inbuilt green screen effect
6. The best way to share your Reel to your Story
7. How to get the embed code if you want to put your Reel onto your Website
8. How to choose a cover  for your Reel – to ensure it works as a square and vertical cover image  (In your notes I have also included slides showing you how to design a cover in Canva)

• Why is Google making this big update?
• What feeds into Page Experience?
• How to check whether Google sees your site as mobile friendly
• Why Google wants your site needs to be secure
• What are Core Web Vitals?
• How to check your Core web vitals
• Next steps – what you need to do
• What if your web designer can’t speed up your site?
• Some questions regarding protecting images and optimising images on your site

• How to get your Google My Business listing found in Google’s 3 local map results
• What you need to do to get your website found on page 1 of organic results  for local searches:
• How to get found for local image search results:
• Get listed on directory sites that appear on page 1
• How to use Facebook & Instagram ads to target people who live within a few miles of your town or within your county
• Organic social media tactics to get you discovered

You will be able to watch video lessons on the following topics:

How to get free stock images on your PC or smartphone

How to crop an image to any social media dimension using your phone / tablet

How to add eye catching text to your images using a variety of apps  (series of 4 videos)

How to add animated text on your image using  a variety of apps (series of 3 videos)

How to add your logo to your image using a free app

How to create a collage using a variety of apps (2 videos)

How to enhance the colours in your image

How to easily remove the background from product images

How to use a free PC tool to crop your image and add text & your logo

How to overlay a product or person onto a white background or image

How to design a Youtube thumbnail

You will be able to watch video lessons on the following topics:

An overview of how to generate more enquiries and sales

What is Google Analytics

How to signup for Google analytics

How to setup ecommerce tracking

How to setup bot filtering

Ensure you have an SSL cert so visitors are not scared off

How to check how quickly your page loads

How to watch videos of your website visitors browsing your site (2 videos)

How you can tell how far down your page visitors are scrolling

How to tell what people are clicking on in your pages

Why should your web visitors choose you?

How to highlight key features and benefits of your products

How to make your own product video

How to make your own testimonial videos

How to embed Facebook reviews on your website

Why you need Call To Action buttons

How to integrate Facebook messenger on your website to generate enquiries

How to check the conversion rate on your site

How to check how many sales we generated on the site last week / month

How to check where your sales are coming from eg Search or social media

You will be able to watch video lessons on the following topics:

What is Google Analytics

How to signup for a Google Analytics account

What you need to do before adding the code to your website

How to create new views

How to filter spam bots

How to exclude traffic from your or colleagues

How to add the code to your website

How to setup ecommerce tracking

How to access the Google Analytics demo account

Questions about your visitors that Google Analytics can answer

How many people visited my site

How engaged are my visitors

What are the age and gender of my visitors

Where geographically are my visitors from

Which language do my visitors speak and are they engaging with the site based on language

Which pages are people landing on the most

Where do visitors tend to go when the land

Where is my traffic coming from

Which social networks are driving the most traffic

Which pages are viewed the most

Which pages do people exit the site from the most

How many sales did I get in the last week or month

What is my conversion rate and how does it differ by device

How many sales came from search Vs social media traffic

Which  countries are my sales coming from

How to schedule weekly reports that get emailed to you

• Overview of Instagram Stories
• How to post images and videos
• How to share posts and IGTV videos to your Stories
• Ways you can use Stories for business

• Growing your followers (Final points)
• Overview of Apps and tools you can use to create eye catching posts & stories that will get engagement
• How to post to the Newsfeed, Stories & IGTV – best practice and pitfalls to avoid
• Tactics to get your posts & stories seen by more people
• How to drive people from Instagram to your website

• How to advertise to everyone who recently visited your website  (Retargeting)
• How to advertise to people who visit specific pages of your website so you can tailor your ad to that product or service
• How to advertise to people who ‘added to cart’ but didn’t purchase
• How to advertise to everyone who has engaged with your Facebook or Instagram posts or adverts over the past year – even if they don’t follow you
• How to advertise to the top 1% of people in the country who Facebook thinks are most similar to your website visitors or your Facebook page followers  (lookalike audiences)

• Tips for deciding which “selling events” you are going to target with special offers (Including Black Friday & Christmas)
• How to go about turning your service or product into a “Gift” that can be marketed including pitfalls to avoid.
• SEO – How to optimise your “Gift” or “Special offer” pages to get found in Google and when to do it before it is too late.
• Tips for creating social media posts to promote your “Gifts” and “Special Offers”
• Tips and pitfalls to avoid when Creating Facebook & Instagram ad campaigns to promote your “Gifts” and “special offers”

1. Get the fundamentals in place first
2. Ways to invite friends to like your page
3. How to leverage your emails
4. Comment as your page on other page’s posts
5. Invite people who like your posts to like your page
6. How to run a competition to grow your followers
7. Convert your website visitors into followers

• iOS 14 privacy update – what are iOS users now prompted to do when opening an app
• How will this impact Facebook ads?
• How it will impact your targeting
• How will it impact tracking an measurement
• Specific examples of what has changed – before and after the privacy update
• 4 scenarios – which one best describes you and how it impacts you.

What should you do next?

• Use Google Analytics to check what % of your website visitors are on ios14
• Check  in Ads Manager to see what actions Facebook is suggesting for you
• How to verify your domain
• How to prioritise your tracking events

What type of marketing tool is Stories? How does it compare to Posts & Reels on Instagram

How does the reach of Stories compare to posts?

How to post images to your story

• How to post an image that you take when using the app
• How many Story elements do brands tend to post per day
• Location tags and hashtags don’t get your story found anymore
• How to post an image from your camera’s gallery and how to  add Text, Gifs, music, mentions

How to use  Canva to create eye catching images for your Stories

How to post videos to your story

• How to post videos up to 60 seconds including major pitfall to avoid
• How to add captions to your videos using the Caption sticker
• How to post a video longer than 60 seconds to your story (An IGTV video)
• Editors you can use to create videos for your stories.

How to create videos for your Story

• How to use the Inshot App to edit a video for your Stories

How to use Polls & Question stickers for more engagement

• Why these stickers will benefit your marketing
• How to create a Poll and how do users experience it
• How to use the Slider sticker and how do users experience it
• How to create a Quiz and how do users experience it

How to share your posts and Reels to your Story

• How to share your post to your Story including pitfalls to avoid
• How to share your Reel to your Story including pitfalls to avoid

How to schedule your Stories using the Business Suite app

What are Story Highlights and how to get the most freom them

• How to add Stories to your profile as “Highlights”
• How to design Highlight covers that match your brand

How to interpret Story Insights (Analytics)

• How to view insights for your current Story
• What each of the metrics mean and what are the benchmarks you are aiming for
• How to view insights for your Stories over 1 month to 2 year period

Examples of ways to use Stories for marketing

You will be able to login to a members only website where you can access

1. A digital marketing plan that you can implement for your business. This will be explained in a video and a printable document.
2. 12 of our latest Digital Marketing courses which you can watch at a pace that suits when you need it. (16.5 hours of on demand lessons)
3. Join Evan on live digital marketing training course each month which will cover very popular topics in detail (Minimum of 12 courses a year)

When you sign up you receive a membership subscription which automatically renews each year.

The school is designed to provide you with detailed Action plans and video lessons covering a wide range of Digital Marketing topics plus monthly live training courses via Zoom. However, the nature of digital marketing is that things are constantly changing and we will be keeping the content up to date. This means that a lot of the content that will be on the site next year will be quite different to what you see when you initially join.  An annual membership gives you ongoing access to this content.

Yes – if you do not wish to renew your membership you can easily cancel it. When a member logs into the membership site there are details within the Your Account section explaining how you can cancel. When a member cancels the membership will expire at the end of the 12 month period.

Yes. We offer a no quibble money back guarantee.

You can join the Digital Marketing School  ‘Risk free’.  We know you’ll find the action plans, video lessons and ongoing digital marketing updates  very beneficial but we want you to have peace of mind when ordering it.  If, within 7 days of purchase you think the  Digital Marketing School  isn’t useful for you just let us know and we will give you a no quibble refund.

When you click the “join” button and then order the service using your credit or debit card, the next steps are;

• Within a few minutes you will receive an email with your login details
• You will then have access to all of the content in the “members only” Digital Marketing School website.

Yes. You can pay securely using Visa or Mastercard through  Stripe.