Looking for Digital Marketing Training?

Looking for an Instagram marketing training course that will show you how to use Instagram to grow your sales?

 

If so, our online training course is perfect for you

You will be able to watch  a replay of our Live Zoom training for members from June 2020.

There are 4 hours of on demand lessons covering the following topics:

  • The big picture –  An Instagram marketing plan for your business

    Overview of your profile and adding a second account

    Switching to a business profile

    Overview of the Newsfeed – like, commenting & sharing (regramming)

    Overview of IGTV

    Overview of Stories

    What should you post – How to develop a content plan

    How to grow your followers – 3 Ways to optimise your profile

    How to grow your followers – How to get your profile found in search

    How to grow your followers – How to get your posts & stories found using hashtags

    How to get grow your followers – How to get your posts & stories found through geotags

    How to grow your followers – Run a competition

    How to grow your followers – Engage with your own posts to get them found in explore and hashtag follows

    How to grow your followers – By running an ad campaign within the app

    How to grow your followers – Ways to convert your Facebook followers

    How to grow your followers – Use your email & email list

    How to grow your followers – Convert your website visitors

    How to grow your followers – By advertising to 2 advanced audiences (Retargeting & Lookalike)

    Apps & tools for creating eye catching posts & stories

    How to use the Spark Post app

    Why you should use Canva

    How to use the Lumyer app to add augmented reality to your images

    Other image and video editing apps you should use

    How to add captions / subtitles to your Instagram videos using quicc.io

    How to post into the newsfeed of your followers

    How to post videos to IGTV

  • How to use Instagram stories – Posting, sharing, getting engagement etc.

    5 Ways to increase the  reach and visibility of your stories

    How to drive people from Instagram to your website

    Some Irish businesses on Instagram that are using it well

You can get immediate access to this course when you join our Digital Marketing School

What is the Digital Marketing School?
  • A members only website designed for Irish businesses

  • You receive a Digital Marketing Plan that is designed to help you increase your sales in a slowing economy

  • You get access to seven of our latest digital marketing courses ( these are ``on demand video lessons``) with more courses being added in the coming months,

  • You can attend monthly Live digital marketing training courses delivered by Evan. (See the list of upcoming courses further down this page)

  • You'll also get Downloadable action plans that help you implement your marketing

  • You'll receive monthly updates on what's new and what has changed in digital marketing

The Digital Marketing School is suitable for ...

  • Anyone who would like a digital marketing plan for their business and step by step instructions on ``How To`` implement it

  • Business owners who want to ensure their digital marketing is in good shape heading into a slowing economy.

  • Anyone who has previously attended one of Evan's digital marketing courses and would like the latest versions - you can watch the video lessons and learn at your own pace.

  • Anyone who wants to keep up with the latest Digital Marketing tactics by attending Evan's LIVE monthly courses using Zoom

  • Anyone who wants to learn digital marketing at their own pace at a time that suits them

  • Anyone who wants Irish digital marketing examples instead of the American examples in most online programmes

Get immediate access to our latest Digital Marketing Courses covering these topics (On demand video lessons)

Simply click on a Training course topic below to see the list of video lessons you can watch

How to use Instagram for Marketing (Replay of live Zoom course - Part 1 and 2 lasting 4 hours)

How to use Instagram for marketing – Part 1

  • Overview of the Newsfeed, IGTV and Stories
  • 21 Tactics to grow your Instagram followers

 

How to use Instagram for marketing – Part 2

  • Growing your followers (Final points)
  • Overview of Apps and tools you can use to create eye catching posts & stories that will get engagement
  • How to post to the Newsfeed, Stories & IGTV – best practice and pitfalls to avoid
  • Tactics to get your posts & stories seen by more people
  • How to drive people from Instagram to your website
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SEO - How to get your site found high up in Google search results (28 video lessons - 1 hour and 20 mins)

You will be able to watch video lessons on the following topics:

An overview of SEO – how it works

How to go about doing keyword research

How to do Keyword research using Google Suggest

How to do Keyword research by looking at competitors websites

How to do keyword research  using Keyword Planner tool

How to do keyword research  using Answer the Public

How to choose a final list of Keywords / search terms

Overview of onsite optimisation

How to create a meta titles and description working document

How to update your page meta titles in wordpress

How to update a page meta description

How to tag your images

Overview of technical optimisation of your website

How to test whether Google sees your site as mobile friendly

Why you should add internal links

Why you should ensure there is no canonicalisation

How to check your page load speed

Why you need an SSL cert

How to verify your site with Google search console

How to check the domain authority of your site (and competitors)

Why backlinks are important

How to quickly check where you appear on Google for lots of search terms

How to check how much traffic your getting from search engines

How to check how many sales you are getting from search traffic

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Local SEO - How to get found in Google local map results (9 video lessons - 35 mins )

You will be able to watch video lessons on the following topics:

Why you need a Google My Business listing

What does Google look for in a listing?

How to check if there is already a Google My Business listing for your business

How to create a listing

How to fill in your business and contact details correctly

How to fill in details of your services and business

How to upload photos and videos to your listing

How to generate a link to the reviews section of your listing

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How to shoot and edit your own marketing videos (18 video lessons - 1 hour 40 mins)

You will be able to watch video lessons on the following topics:

How a lapel microphone will improve your videos

How a directional microphone is alternative

Demonstration of a tripod and tripod adjuster mount

Demonstration of a Ring light

Tips for making a company promo video by interviewing staff

Tips for making a company promo video using a voice over

Tips for making a testimonial video

Tips for making a “How To” video

Tips for making a product video

How to get used speaking directly to camera

How to get your logo animated to use in your videos

Where to get free stock videos

Where to get high quality stock music

How to transfer videos from your phone to your PC

How to edit a marketing video using Filmora 9 on your PC  / Mac (4 part series of videos)

How to edit a marketing video using Cute Cut on your phone

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How to design eye catching images and graphics for your marketing (16 video lessons - 1 hour 10 mins)

You will be able to watch video lessons on the following topics:

How to get free stock images on your PC or smartphone

How to crop an image to any social media dimension using your phone / tablet

How to add eye catching text to your images using a variety of apps  (series of 4 videos)

How to add animated text on your image using  a variety of apps (series of 3 videos)

How to add your logo to your image using a free app

How to create a collage using a variety of apps (2 videos)

How to enhance the colours in your image

How to easily remove the background from product images

How to use a free PC tool to crop your image and add text & your logo

How to overlay a product or person onto a white background or image

How to design a Youtube thumbnail

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How to advertise on Facebook & Instagram (25 video lessons - 1 hour 30 mins)

You will be able to watch video lessons on the following topics:

Introduction to Facebook & Instagram ads

The difference between boost post and the Ad creation tool

How to target people geographically

How to target based on demographics

How to target based on behaviours

How to target based on interests

How to target your page followers

How to target by language

How to combine audiences when targeting

How to save an audience

Overview of how retargeting works

How to create a custom audience based on your website visitors

How to add the Facebook pixel to your website

How to select your retargeting audience when running a campaign

What is a lookalike audience?

How to create a Lookalike audience based on your website visitors

How to create a lookalike audience based on your Facebook page followers

How to create a custom audience based on engagement with your Facebook page

How to design eye catching Facebook ads

Whey you need to keep the text below 20%

What you cannot put in an ad

3 ways to use the Facebook ads library for your campaigns

Understand how a campaign is structured

Why it’s best to target warm audiences first

How to watch videos of your website visitors after they click on your ad

How to run the ad campaign from start to finish

 

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How to turn your website traffic into more enquiries and sales (22 video lessons - 1 hour 10 mins)

You will be able to watch video lessons on the following topics:

An overview of how to generate more enquiries and sales

What is Google Analytics

How to signup for Google analytics

How to setup ecommerce tracking

How to setup bot filtering

Ensure you have an SSL cert so visitors are not scared off

How to check how quickly your page loads

How to watch videos of your website visitors browsing your site (2 videos)

How you can tell how far down your page visitors are scrolling

How to tell what people are clicking on in your pages

Why should your web visitors choose you?

How to highlight key features and benefits of your products

How to make your own product video

How to make your own testimonial videos

How to embed Facebook reviews on your website

Why you need Call To Action buttons

How to integrate Facebook messenger on your website to generate enquiries

How to check the conversion rate on your site

How to check how many sales we generated on the site last week / month

How to check where your sales are coming from eg Search or social media

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How to get a new website on a budget (11 video lessons - 32 mins)

You will be able to watch video lessons on the following topics:

1. How to buy a domain name for your site
2. Pitfalls to avoid when registering a domain name
3. What is hosting and how to choose a hosting package
4. Pitfalls you should try to avoid regarding hosting
5. What are the main types of website and which suits your needs
6. Option 1: Find a local web designer
7. Option 2: Buy a WordPress theme
8. Three ways to find a WordPresss theme for your business
9. How to get your website theme updated with your content
10. Option 3: Sites that make it easy to build your own website
11. Which option should you choose.
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How to use Google Analytics to improve your digital marketing (28 video lesson - 1 hour 10 mins)

You will be able to watch video lessons on the following topics:

What is Google Analytics

How to signup for a Google Analytics account

What you need to do before adding the code to your website

How to create new views

How to filter spam bots

How to exclude traffic from your or colleagues

How to add the code to your website

How to setup ecommerce tracking

How to access the Google Analytics demo account

Questions about your visitors that Google Analytics can answer

How many people visited my site

How engaged are my visitors

What are the age and gender of my visitors

Where geographically are my visitors from

Which language do my visitors speak and are they engaging with the site based on language

Which pages are people landing on the most

Where do visitors tend to go when the land

Where is my traffic coming from

Which social networks are driving the most traffic

Which pages are viewed the most

Which pages do people exit the site from the most

How many sales did I get in the last week or month

What is my conversion rate and how does it differ by device

How many sales came from search Vs social media traffic

Which  countries are my sales coming from

How to schedule weekly reports that get emailed to you

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Join Now And Get Immediate Access

6 Months membership is €115 + VAT (Currently reduced from €125 + VAT)

or

12 Months Membership is €175+ VAT (Currently reduced from €199 + VAT)

Members can cancel their annual or 6 month membership at any time if they do not want  to renew it.

Members receive a Digital marketing Plan, 8 of our latest digital marketing courses (9 hours of on demand video lessons)  and a live training course over Zoom with Evan each month

 

or

Attend monthly Live Digital Marketing courses delivered by Evan using Zoom

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Evan Mangan

Each month you can attend a live digital marketing training session which will be delivered using Zoom so you can attend from the comfort of your home or office. These sessions will go indepth for 90 minutes into topics that Evan gets asked about a lot  and during the live session you can ask Evan questions you might have about the topic.

If you have attended any of Evan’s online courses that he delivers using Zoom on behalf of Local Enterprise Offices and other organisations it will be very similar with lots of questions and discussion.

Each online training session will last 90 minutes and it will be recorded so if you cannot attend live you can rewatch at a time that suits you.

Eva Mangan - The Marketing Crowd

Evan Mangan

You will receive expert training from Evan Mangan. Since 2010 over 8,000 Irish businesses have attended Digital Marketing workshops delivered by Evan and  these workshops have received over 200 Five Star reviews on Facebook 
Evan gained a Master’s Degree in Business Studies (1st Class Hons) from UCD and prior to setting up The Marketing Crowd, he spent 15 years in London where he was Head of European Marketing for Yahoo! Mobile, Head of Customer and New Media marketing at Orange and Head of Direct Marketing at BT. He has extensive experience of digital marketing across web and mobile covering the Irish, UK and European markets.
He is registered with The Teaching Council – Route 3 – Further Education and has also been a guest lecturer at IT Tralee.  He has delivered digital marketing training courses on behalf of a wide range of companies including Enterprise Ireland and Local Enterprise Offices across Ireland including Kerry, Limerick, Cork, Tipperary, Kilkenny, Clare, Longford, Sligo, Westmeath, Monaghan, Wexford and Offaly.

If you haven't attended one of Evan's Digital Marketing Courses here's what participants have said about the standard of training ...

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