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Instagram marketing training course

Our online training course will show you how to use Instagram for marketing covering Reels, Stories and Posts and how to to grow your followers and drive traffic from Instagram. The course also includes lots of examples of how Irish businesses are using Instagram for marketing

You can watch this 4 hour course at a time and pace that suits you.

It is structured in 2 parts and covers the following topics

Part 1

  •  Introduction and overview

    How to setup your profile correctly from a marketing point of view

    How to create a second account or practice account

    How to switch to a Business or Creator account

    How to make a practice account private

    How to protect your account from hackers

    How to connect to your Facebook business page

    Overview of the secondary menu

    How Instagram shopping works

    Why Instagram Reels are so important

    How to create a Reel

    Examples of Reels by Irish businesses

    How to use Reel templates

    How to find examples of relevant Reels

    How to search and get found in search results


    Part 2

  • About the Feed – Like comment share and save

    The Algorithm, new feeds and big changes coming

    How to post an image, add hashtags, Tag accounts

     How to post videos plus changes coming

    How to post Carousels and why you should

     How to schedule

    How to post to Instagram from your PC or laptop

     How to create Instagram Stories

    How to schedule your Stories

    How to create Story highlights

    How to get more reach including reach stats

    How to check your reach for posts stories & Reels

    How collaborator posts work

Try Before you Buy. Watch sample lessons

This course is suitable for ...

  • Anyone who already uses Instagram but isn't sure how best to use it for marketing

  • Anyone who doesn't yet use Instagram but wants to know how it works and how to use it for marketing

  • Anyone who wants to know how to understand how the areas of Instagram fit together for marketing

  • Anyone who wants to learn at their own pace and watch / rewatch lessons when it suits them

You can get immediate access to this course plus 20 others in our online Digital Marketing School