Why you should advertise to your warm audiences 1st on FB & Instagram

If you advertise on Facebook and Instagram, it is much better to prioritise your budget and firstly target warm audiences (rather than cold audiences)
A warm audience includes people who have shown an interest in your business eg. Your Facebook page followers or website visitors.
Lots of studies show that people need to have 4-5 interaction with a business before they are comfortable buying from them so it’s always best to prioritise and advertise to these people first. And then, if you have money left target colder audiences such as Lookalike audiences or audiences based on what people have shown an interest in.
In this video I’ll explain this in more detail and how best to plan the targeting of your Facebook and Instagram ads.
Hope this helps you improve the results from your ad campaigns

Want to learn more about how to run Facebook & Instagram ads?

We hope that you found the three video lessons useful. These three videos are from our members website (The Digital Marketing School)  and are part of the course “How to Advertise on Facebook and Instagram” (30 video lessons) which shows in detail all the ways you can target your ads and then how to actually run the ad campaign.

If you would like to learn more bout Facebook and Instgram ads and how to increase your sales  using Digital Marketing,  our online Digital Marketing School would be ideal for you.

As a member of the school you can …

1 – Download a step by step digital marketing plan designed to help Irish businesses increase their sales.

2 – Immediately access 12 of our latest courses as on demand step by step video lessons which show you how to implement your digital marketing – so you can learn at your own pace, whenever suits you. These courses cover …

  • How to advertise on Facebook & Instagram
  • Website marketing
  • SEO – how to get found high up in Google search results
  • How to use Instagram for marketing
  • Google Analytics
  • How to shoot and edit your own marketing videos
  • How to design eye catching images for social media
  • How to generate more sales from your website

3 – Attend 12  “Live Zoom courses” for members throughout 2021  where we cover important Digital Marketing topics in detail, including questions and answers for members. Members can watch replays of all previous Zoom courses.

Want more details about the School? Click the link to   Read more about the Digital Marketing School

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February 22, 2021