This is a very uncertain time for everyone and you might be wondering how you should adapt your marketing in Ireland to this new environment. You can read our advice in this blog post
However, in this post we are listing Industry articles that explore how you should adapt your marketing efforts during this outbreak and also during a slowing economy.
We will keep this post updated during the coming weeks and will be adding more articles that we find useful and interesting.
Ulsterbank: Consumer Behaviour – What lasting effects could Coronavirus have
B2C: Leading marketing strategies amidst the Coronavirus Pandemic
Forbes: Reset your marketing campaigns in the wake of Coronavirus
TNW: 5 messaging tips to help marketers navigate the pitfalls of Coronavirus
Time: Companies are walking a tightrope during the Covid-19 Pandemic
Marketing week: Just 8% of consumers think brands should stop advertising but that they should adapt the messages
Later: Social Media and Covid 19 – How to communicate on social media
MSNBC: How firms should market themselves during the Cornavirus
New York Times: How Coronavirus has opened the corporate email marketing floodgates
Marketing Week: Are brands living up to their purpose during Coronavirus
WWD.com: Marketing in the age of Coronavirus. The do’s and (many) don’ts
AdAge: A regularly updated list tracking markets response to Coronavirus
Forbes: Why companies will turn to digital to survive Covid 19
Andrea Vahl: Should you run Facebook ads during a crisis?
Marketing Week: Morrisons, Next, Coronavirus – 5 things that happened this week
Mark Schaefer 7 Non-obvious Coronavirous implications for marketers
The Drum: Preparing your marketing plans for the Coronavirus downturn
The Jerusalem Post: Marketing to the quarantine crowd. Advertising in the age of Coronavirus
Search Engine People: Marketing during Coronavirus – how to come out ahead
Neil Patel: What the Coronavirus means for marketers
Search Engine Journal: 13 ways businesses can use SEO and marketing to combat Coronavirus impact
Adage: Twitter Gives brands advice on how to communicate in the Coronavirus climate
Adweek: How to survive a brand quarantine during Coronavirus
Business Journal Daily: Marketing your business during the Coronavirus Crisis
Marketing Land: Coronavirus and Ecommerce – it’s complicated
Check out our other free resources to help you through this period.
