This 1 hour and 30 minute course covers the following topics:
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- Step 1: Understand How Tik Tok Works
- Welcome and introduction
- An overview of the main areas in the app – The For You Page, Friends, Create, Inbox, Profile
- How does a typical person use TikTok? How does Tik Tok compare to Facebook, Instagram, Twitter when using it as a person?Step 2: Getting started as a business
How to signup for a TikTok Account
How to edit and brand your profile correctly
Some key settings such as privacy
The difference between personal and business accounts and should you switch?
Can you add a clickable website link to your profile?
How to turn on “Analytics” and why you should do this straight away
How the Algorithm works in the For You Page
How to search and get found
How does Tiktok compare to Facebook and Instagram as a marketing tool
Step 3: Understand what type of videos are created on TikTok
What type of videos do People tend to make
What type of videos do Businesses tend to make
Step 4: How to make and post videos
How to make a video with video clips, music and text
How to make a video with someone speaking to camera
Step 5: How to get more views for your videos
Tactics for getting into the For You Page and getting discovered.
Step 6: Is Tiktok for you? And how could you grow your followers?
How to weigh up whether TikTok is a suitable marketing tool for you
Tips for growing your TikTok followers
