Upcoming digital marketing courses

How to use Instagram for marketing

Live Zoom training course over 2 sessions:

Price: FREE 


Do you already use Instagram  but you are not that sure how you should or could be using it for marketing? Or maybe you don't yet use Instagram but you have heard that it is now one of the best Social media tools for marketing?

I am delivering a training course for members of our online Digital Marketing School but I am also inviting some non members who can attend for free.   

The course will explain in detail

  • How to use the various elements of Instagram for marketing
  • How they all fit together (Posts, Reels, Stories)
  • Which elements are more important than others in terms of reach and engagement
  • How to drive traffic from Instagram to your website in order to generate sales
  • I will also explain all the recent updates and new features.


Dates and what we will cover

Thursday July 21st  2022 – 2:00 to 4:00 (Note - this is an afternoon course)

Instagram Marketing Part 1

1.How to ensure your profile is setup correctly & some key settings for business

2.Overview of Instagram shopping

3.Overview of Reels - and what has changed recently

4.How to search and how to get your content found

5. How the Newsfeed works including the algorithm -  what has changed recently and what big changes are coming soon


Thursday July 28th  2022 – 10:30 to 12:30

Instagram Marketing Part 2


1. How to post images, videos, carousels - and what has changed recently

2. Overview of Instagram stories

3. Tactics to get more reach and engagement

4. How to drive traffic to your website from Instagram in order to increase sales


Important. Please Note:

This course will be recorded. By signing up you will be attending a course that is recorded. However, there is no problem if you wish to keep your webcam switched off.

One of the big benefits of the online Digital Marketing School is that members can watch a recording of the course and read the detailed notes if they cannot attend it live - and many members often cannot attend live due to work commitments.

However, please be aware that following this Instagram Marketing course  the video replay and the detailed  course notes  are only available for members of the school.