How to go back in time to view a competitors website

The way back machine

Want to travel back in time to see what your own  website or your competitors websites looked like 2, 5 or even 10 years ago? You can do this using “The Way Back Machine” . This could be handy for a few reasons …


1. Maybe your competitor recently redesigned their website and you’d like to compare it to the old one in order to see what they changed.

2. if your site ever gets hacked and you lose everything, this tool will be useful as you can copy and paste all of your old content


To access the free tool simply go to  Then

a) Enter the web address you want to check into the box at the top of the page

b) Then select a year and a day of the options provided. You can now browse an archived version of the site

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October 29, 2020