The mini course you watched is an extract from the full two hours Google Analytics 4 course that is on our members only website. If you are interested in watching the full course plus over 20 other digital marketing courses check out our Digital Marketing School
What is in the complete Google Analytics 4 course?
(The topics in blue text is what you watched in the mini course. The numbers refer to the timings of the course eg. 3:13 = 3 mins 13 seconds)
0:00 Welcome & what we will cover
3:13 Why you should have Google Analytics on your website in order to understand what is working / not working in your digital marketing
5:15 What is Google Analytics 4?
6:40 What is different about Google Analytics 4
Using Google Analytics
9:55 How to access the demo account that I am using in this course
15:20 Overview of the main Navigation in GA4
18:07 How to get answers to these key questions in GA4
- 18:50 How many people visited my website in the last week or month?
- 21:25 How engaged are my website visitors?
- 26:14 How engaged is my traffic from search versus Social Media?
- 31:10 How much do visitors engage with each page?
- 33:16 What is my engagement rate?
- 34:29 What is the age and gender of my website visitors?
- 36:46 Where geographically are my visitors from – and how engaged are they from each country?
- 39:21 What languages do my visitors speak?
- 40:56 Are my website visitors using a PC or Mobile?
- 42:55 What % of our mobile visitors use an iPhone or Android – this impacts your Facebook ads
- 45:28 How are my visitors getting to the site? e.g. Search, Social Media
- 48:35 Which pages are viewed the most?
- 50:00 Which pages are people landing on the most?
- 52:31 What is involved in tracking ecommerce sales in GA4?
- 55:09 How much sales revenue did we get last week or month?
- 56:51 How many sales came from search or social media traffic?
- 58:23 Which countries are my sales coming from?
1:00:21 How to use the Explore section to find more detailed breakdowns eg. A detailed breakdown of traffic engagement and sales from each social media channel.
1:13:46 How to see what is currently happening on your website – Real Time report
How to setup your GA4 account
- 1:15:26 A helicopter view of how Google Analytics is structured
- 1:19:50 If you already have a GA account how do you switch over to GA4?
- 1:27:08 If you are new to GA, how to setup a new GA4 account
- 1:35:10 Overview of your Admin section
- 1:38:42 How to filter out internal traffic from your staff working at home or office
- 1:41:41 How to have your data stored for longer in GA4
- 1:43:01 How to adjust the time length for an engaged user
Plus members of our Digital Marketing School can download very detailed course notes for each course. There are 88 pages of notes for the Google Analytics 4 Course.
A discount coupon
If you would like to join our Digital Marketing School for 12 months and immediately access the 2 hour Google Analytics 4 course plus over 20 other Digital Marketing Courses let us know and we will email you a discount coupon that will be valid for 24 hours. This coupon will save you €48 .
To receive the 20% discount coupon simply email us at [email protected] saying that you would like the coupon and we will send it within a few hours.
About the Digital Marketing School
As a member of the school you can …
1 – Download a step by step digital marketing plan designed to help Irish businesses increase their sales.
2 – Immediately access over 20 of our latest courses as on demand step by step video lessons which show you how to implement your digital marketing – so you can learn at your own pace, whenever suits you. These courses cover …
- How to advertise on Facebook & Instagram
- Website marketing
- SEO – how to get found high up in Google search results
- How to use Instagram for marketing
- How to create Reels for Instagram and Facebook
- How to shoot your own marketing videos
- How to edit your marketing videos on your phone and also on your PC
- How to use Canva to design eye catching images for social media (Level 1 and Level 2)
- How to generate more sales from your website
- How to use Linkedin for marketing
- How to use Tiktok for marketing
- How to use digital marketing to market your business locally
- How to use Digital Marketing to market your business abroad
- How to use Google Analytics 4 to improve your Digital Marketing
3 – Attend a “Live Zoom course” just for members each month for 12 months where we cover important Digital Marketing topics in detail, including questions and answers for members. Members can also watch replays of all previous Zoom courses.
Want more details about the School? Click the link to Read more about the Digital Marketing School
