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Master digital marketing to grow your sales.

Then stay up to date as Google, social media and AI change each month.

Here is what you get when you join the Digital Marketing School

  • ✅A clear digital marketing plan that explains how the main areas fit together and shows you step by step what to focus on to grow your sales.
  • ✅ Instant access to practical training courses covering AI, SEO, website marketing, social media, video editing, Canva and Facebook and Instagram ads. Watch whenever suits you, with detailed notes to help you implement what you learn.
  • ✅ A live Zoom training session with Evan each month for 12 months, covering useful marketing topics and important changes. Ask questions during the session or catch up with the recording.
  • ✅ All the AI Marketing Academy content at no extra charge throughout your 12-month membership, including 40 short video lessons and regular updates to help you get more from AI.

TRUSTED BY IRISH BUSINESSES
Over
20,000
Irish businesses
have attended the Digital Marketing & AI training courses we deliver for 12 Local Enterprise Offices.

See exactly what you get when you join

Watch this short overview of the Digital Marketing School.

Watch an overview of the Digital Marketing School
Digital marketing plan
Practical training courses
Monthly live Zoom
AI Marketing Academy included

1. Download your digital marketing plan

Know what to focus on — and how it all fits together.

With so many ways to market your business, it can be difficult to know where to start or what deserves your time.

When you join the Digital Marketing School, you can download our digital marketing plan and watch the accompanying two-hour training course with Evan. Together, they explain how the main areas of digital marketing fit together and help you prioritise what to focus on for your business.

You’ll learn how to:

✅ Make your website work harder — understand what helps turn visitors into enquiries and sales.

✅ Help potential customers find you — through Google, your Google Business Profile and AI search.

✅ Focus on the right social networks — choose the platforms that suit your business and concentrate your efforts.

✅ Understand where advertising and email fit in — including Google Ads, Facebook and Instagram Ads, and email campaigns.

✅ Use AI to help put your plan into action — with practical prompts for researching, planning and improving your marketing.

Download the plan, work through the video at your own pace and keep the notes to refer back to. Then use the training courses included in your membership to learn how to carry out the activities you want to focus on.

2. Keep up to date each month with a live Zoom training session

Stay on top of what’s changing — and understand what matters for your business.

Google, social media and AI keep changing. Once you have your digital marketing plan, you need to know which changes deserve your attention and how to respond.

During your 12-month membership, join Evan for a live Zoom training session each month, covering practical digital marketing and AI topics.

✅ Learn what’s new and useful — understand the changes, tools and features that could help your marketing.

✅ See how to put it into practice — with demonstrations and examples you can apply to your own business.

✅ Ask Evan your questions — get help with the topic and how it relates to your marketing.

✅ Watch the recording if you can’t attend — catch up at a time that suits you or revisit the steps afterwards.

Keep building your skills throughout the year, with regular guidance on what to focus on next.

Upcoming Live Zoom Training Courses For Members Of The Digital Marketing School

You can attend these live  Zooms once a month for 12  months or catch up with recordings if you cannot attend live

These courses start at 10 am and typically run for 90 mins. For bigger topics it can be 120 minutes.

 

October 28th 2026

How to use Chat GPT as your web designer

(The latest ways to use Chat GPT to create a new website or design pages for your existing website or integrate with your site to make  updates)

 November 25th 2026

How to use  Chat GPT (or Claude) as your marketing graphic designer

(The latest ways to design multiple graphics for social media, website, email or posters that match your brand style)

December 16th 2026

How to advertise your products on Chat GPT

(Chat GPT Ads have now rolled out to Ireland – learn how to run an ad campaign)

January 27th 2027

The big picture – How to use AI across your marketing in 2027

February 24th 2027

How to get your business recommended in Google Gemini, Chat GPT & Claude

March 31st  2027

How to use AI to improve your social media marketing

April 28th 2027

How to make better Reels and social media videos

May 26th 2027

How to advertise on Facebook and Instagram in 2027

June 30th 2027

How to use Chat GPT / Claude / Gemini to generate more website sales

July 28th 2027

The latest ways to use AI agents to do your marketing

August 25th 2027

How to sell your products and services locally – latest tactics in 2027

Please note: This schedule will be reviewed every few months. It is possible that we will add a new topic that we think should be covered sooner for members and therefore some topics might get moved forward or backwards in the schedule.


What members say about the Digital Marketing School

Caroline Harte of Signature Blinds and Shutters recommends the Digital Marketing School for its practical insights and impact on her business.
Rachel and the Sheneil Shoes team describe improvements in their social media and online presence after implementing strategies from Evan's courses.


Read more reviews from Digital Marketing School members →

3. Stream Evan’s latest courses right now on the members’ website

Choose what your business needs. Learn at a time and pace that suits you.

As soon as you join, you can watch practical training courses covering AI, SEO, website marketing, social media, Canva, video editing, and Facebook and Instagram Ads.

You might want to start by getting found on Google. Or perhaps your priority is creating better videos, improving your website or using AI to save time. Start with the topics that matter most to your business.

✅Get practical, step-by-step training — watch Evan demonstrate what to do and how to do it.

✅Fit learning around your business — watch a full course or work through it in shorter sessions.

✅Pause, rewind and put it into practice — follow the steps as you work on your own marketing.

✅Download the course notes — keep a useful reference to help you implement what you learn.

Access the courses throughout your 12-month membership, so you can return to them whenever you need a refresher.

When you stream Evan’s courses in the member’s website you’ll learn how to …

✅Turn more website visitors into enquiries and sales.

✅Find the search terms your customers use and improve your website’s Google visibility.

✅Understand Google’s AI search and improve your chances of appearing.

✅Use ChatGPT and Claude to carry out marketing tasks that take up your time.

✅Create better Instagram Reels, Stories and carousels.

✅Run Facebook and Instagram ads aimed at relevant potential customers.

✅Design stunning graphics in Canva,

✅Create and edit marketing images with AI.

✅Edit videos, add captions and voiceovers, and remove unwanted pauses using the Edits app

✅Grow your email list and create campaigns that encourage purchases.

✅Improve your Google Business Profile to attract more local customers.

✅Generate social media ideas and a content calendar tailored to your business.

✅Create a digital marketing plan that brings your marketing activities together.

✅Improve your LinkedIn profile and use it to generate enquiries.

✅Decide whether TikTok suits your business and learn to create videos.

 

Plus lots more!

Choose a course below to see what you’ll learn. You can watch whenever suits you and start with the topics your business needs most.

A step-by-step Digital Marketing Plan for your business

AI: The Big Picture For Digital Marketing

0:00 Welcome and what we will cover

1:30 A framework for looking at AI and your digital marketing

 

Essential – you have to learn and keep on top of these

7:20 Priority 1: Learn the AI tools that will provide marketing strategies, ideas and written content

Core Tools – Chat GPT, Gemini, Claude and Grok

  • 11:50 Understand the 5 levels and operate at level 5
  • 15:30 Why Use Chat GPT – and the features you need to know
  • 18:10 Why Use Gemini –  and they features  you need to know
  • 22:10 Why Use Claude – and the features  you need to know
  • 30:40 Why Use Grok – and the features you need to know

 

45:50 Optional Specialist Tool: For analysing and interrogating private / internal files (Notebook LM)

53:50 Priority 2: Understand AI search engines that will generate traffic and sales for your business

 

Very useful – knowing these will be helpful for your marketing

1:00:00 Priority 3: AI tools for creating and editing your marketing images

What are the main things an AI can do for you regarding images?

Free tools: Which ones should you use

Paid Tools: Which ones should you consider

 

Will become very useful in next 3- 12 months – try to learn more about these

1:16:10 Priority 4: AI tools that will perform marketing tasks for you (Agentic AI)

Core Tools –Claude, Manus, Chat GPT,

 

Might be useful for your business. Not the main priority.

1:34:50 AI tools for creating your marketing videos

Free tools: Which ones should you use

Paid Tools. Sites like OpenArt and Higgsfield are becoming the new “Canva” for AI video and image

AI: An Introduction to AI

00:00 Introduction to Artificial Intelligence

01:03 Understanding Large Language Models

01:25 Generative AI Capabilities

02:28 AI in Travel Planning

05:01 Companies Driving AI Development

06:27 Breakthroughs and Key Competitors

08:42 The Evolution of AI Search Engines

09:47 Emerging AI Technologies

11:16 Overview of Major AI Models

12:05 Recent Advancements in AI

14:05 Conclusion and Next Step

AI: How to use Chat GPT (free version) to improve your digital marketing

Key Sections of the course

If there is a specific section you would like to catch up on here are the timings within the video.

 

 

0:00 What is Chat GPT

2:00 Examples of how to use Chat GPT for everyday things

7:40 Context – When did Chat GPT launch and who is behind it?

10:55 Free versus paid version

12:15 Six prompts you should use to get the most out of an AI tool like Chat GPT

  • 14:20 Teach me
  • 18:35 Act like an expert
  • 23:20 What does the popup – “You have hit the free limit” mean?
  • 25:50 Brainstorm
  • 30:40 Summarise
  • 33:16 Write and How to get Chat GPT to write like me
  • 39:35 Converse

41:50 My view on how you should use the text that the AI writes for you

43:41 What you need to know about copyright

47:33 Memory – What you need to know about the memory feature

50:35 How to protect your privacy when using Chat GPT

54:50 How to tailor it to you using Custom Instructions

1:04:40 Chat GPT isn’t 100% accurate. It can hallucinate

1:05:50 How to use it for creating content for your website & how to use a Chat GPT detector

1:14:44 How to use Search GPT which is like perplexity.ai

1:31:55 Mobile app – how to use Chat GPT on your phone, including how to speak your prompts

AI: How to use Chat GPT Work

0:00 Welcome and what we will cover

1:20 Polls – Do you use the paid version of Chat GPT and have you used Claude

3:40 Recap – what made Claude different to Chat GPT?

6:35 Just like Claude – Chat GPT is now for Chat AND also “Tasks” (Work)

8:40 New models to choose from

  • Differences between free and paid versions

17:30 Tabs for chat and work

  • When to use each

41:20  Usage limits

  • How usage limits work

48:20  Skills

  • How to create a skill
  • How to import skills form claude
  • what skills could / should you create

 1:25:30 Plugins

  • What Plugins are available

1:36:40  Desktop app for Work

  • How to get Chat GPT to do tasks on your desktop
  • 1:54:30 Why the inbuilt web browser in the app is so useful for your marketing

AI: How to use Claude and Claude CoWork for Digital Marketing

0:00 Welcome and what we will cover

 About Claude

  • 4:35 Anthropic has a reputation for safety and integrity
  • 9:01 What makes Claude different?
  • 15:44 The three main areas within Claude: Chat, CoWork and Code
  • 18:50 Free and paid versions of Claude

Claude Chat: Elements that are similar to Chat GPT and Gemini

  • 20:45 Fast and thinking models, personalisation and projects
  • 29:50 Poll – Which of these Chat GPT and Gemini features do you use?
  • 32:15 How to use Claude for each of the 5 levels of using AI

38:35 Claude Chat: Usage Limits

 

Skills

  • 45:22 What are Skills
  • 56:10 How to create Skills

 

126:35 Claude CoWork – Demonstration of how to use this AI Agent

  • 1:27:12 How to download it to your PC or Mac
  • 1:29:50 Overview of the navigation
  • 1:31:40 Ways you can use CoWork

AI: How to use Google Gemini for digital marketing

What is in the course:

Here are key timings / sections within the course

 

0:00 Welcome

0:55 Poll questions – Have you used Gemini or Chat GPT

3:00 What we will cover

4:50 How to get to Google Gemini and about recent big upgrades

What is the same as the free version of Chat GPT

  • 7:50  Prompts: You use the same prompts
  • 9:30 Custom instructions: You can now add custom instructions
  • 12:25 It has memory
  • 14:30 You can ask it to write like you if you give it examples
  • 19:35 Search GPT: It now has real-time search
  • 21:30 Can analyse content of a web page

 

What you get for free in Gemini that you don’t get for free in Chat GPT

  • 23:30 Fact Check
  • 26:30 Unlimited image creation
  • 28:40 Unlimited image attachment
  • 29:50 Unlimited file attachment
  • 31:20 Projects / Gems
  • 40:00 Deep Research
  • 47:40 Multi-step reasoning
  • 54:40 Enhanced voice
  • 57:30 Enhanced voice with video
  • 1:01:13 Canvas – an area where it will program things for you

 

What isn’t as good as Chat GPT (Free)

  • 1:15:00 Privacy – and why

 

What isn’t as good as Chat GPT (Paid)

  • 1:20:09 Image creation / manipulation (but I’ll explain what is coming soon)
  • 1:28:46 Video creation

1:34:40 Side by side comparison of all features in Gemini V Chat GPT

 

1:35:18 Which Gemini Models should you use for your digital marketing and when?

  • Everyday Creative Answers for your digital marketing ( 2.5 Flash)
  • Ask it to summarise YouTube videos ( 2.5 Flash)
  • Ask it to analyse and recommend trends on YouTube to help your marketing ( 2.5 Flash)
  • In-depth research about your industry or a competitor (2.5 flash Deep Research)
  • Ongoing more tailored answers about a topic eg. Your website or your social media (Gems within 2.5 Flash)
  • Very detailed Digital marketing  plan for your business and recommendations that factor in criteria (Multistep reasoning 2.5 Pro

 

1:39:20 How to visualise all of these features and tools

AI: How to create Projects and Gems

00:00 – Introduction: There different levels of AI 
06:34 – Why Deep Research reports are so beneficial
09:16 – Why you should create Projects & Gems: Level 5 

Deep research reports
16:40 – Running Deep Research in ChatGPT & Gemini
19:27 – Industry Research & Market Comparisons
20:57 – Exporting & Saving Research Reports
Creating projects and gems
26:03 – Creating Projects in ChatGPT (Step-by-Step)
28:33 – Using Projects: Context, Memory & Workflow
34:37 – Gemini Gems: Creating Your Own (Project Equivalent)

AI: How to use Google Gemini's Nano Banana (Free and Pro) to create and edit marketing images

0:00 Welcome and what we will cover

2:16 Update on Gemini 3.0 and how this is the editor for the new model

10:50 Recap of the main things you could do with the free Nano Banana editor

31:20 What is the pro version better at?

35:10  How to access Nano Banana Pro

35:30 Using 3rd party tools like Openart.ai

40:05 Using Gemini

 

43:10 How does this differ to the normal Nano Banana image editing tool

1.You can specify the aspect ratio of your output image

2.Recreate  your square or landscape images as portrait for Stories

3.Create an image and add eye catching text

4.Change the existing text on your images to more eye catching text

5.Create infographics to present your ideas, product or process

6.Turn data and word documents into eye catching visualisations

7.Accurately Translate any text in an image

8.Place a person and multiple objects in a scene

9.Create consistent  character images of a person

10.Fine detail editing )replace objects . Change lighting, swap clothes)

11.Fine detail editing : Change the objects in a scene

12.Ask it to annotate images

AI tools to create and edit marketing images - including Gemini's image editing update (Nano Banana)

0:00 What we will cover

 

1. Tools for creating images

3:20 Create images by describing them – Paid with some free usage –  Chat GPT

7:40 Create images by describing them – best free tool – Gemini

10:00 Create images by describing them – Paid –  Midjourney

16:25 Create images by describing them – Paid with some free usage –  Leonardo

18:55 Create images by describing them – Paid with some free usage –  Open Art

23:15 Create images by describing them – paid tool with some free usage  – Canva

 

2. Canva’s Tools for editing and manipulating images

35:35 Canva’s  AI tools for editing and manipulating your images (Magic Studio)

  • These include, erase a person, move a person or object, expand an image, replace a background

1:01:00 Create a text graphic – Canva dream lab or Ideogram.ai

1:06:35 How to correct text on an image that AI has created

 

3. Sites that have lots of creative AI tools

1:09:45 Check these sites that have lots of other  AI image tools

 

4. Best AI tools for manipulating images

1:15:05 Chat GPT – just describe what you want to change. However, currently very slow.

1:20:25 Flux Kontext – amazing ai editor. Just describe what you want

1:27:30 Gemini Flash editor – Now as good as Flux and 100% free

 

 

 

 

AI for SEO: How to use Chat GPT and Gemini to improve your SEO

0:00 Welcome and what we will cover

4:05 Recap on some SEO fundamentals – what is involved?

17:30  How to get an SEO plan tailored to your business and website

22:34  Keyword research

  • How to use Chat GPT or Gemini for Keyword research

47:01  Tagging and draft content

  • Prompts you can use to write Meta titles and descriptions – an OK way and a much better way.
  • 1:01:44 Prompts you can use to write headlines focused on your main search term.
  • 1:02:58 Prompts you can use to write draft text for sales pages
  • 1:08:24 Prompts you can use to write image alt tags and descriptions

1:17:39 Blog post / Article ideas

  • Generate a list of blog posts / articles based on common questions people ask

1:32:29 Backlinks

  • How to generate ideas for backlinks tailored to your business
  • How to then use an AI tool to drill deeper into each idea.

AI & Social Media - How to use AI to transform your saocial media marketing

0:00 Welcome and what we will cover

6:05  AI can analyse your insights and recommend ways to improve

  • Do you know that you can share your screen with Gemini as you browse your Instagram or Facebook insights on your Phone or Laptop? You can then verbally ask Gemini about your insights, what they mean and Gemini will talk you through it in a verbal conversation

 

19:05  Create an AI that will become an expert in marketing your business

  • I’ll show you how to create a project / gem in Gemini and how to quickly train it so it becomes an expert on your business, your products and your industry. You’ll also learn how to tailor it as an AI that is an expert in how to market your business on social media
  • 42:25 – What you should know about protecting your privacy

 

47:09 Develop a strategy to increase your sales using each social network

  • I’ll then show you how to prompt the AI that you have setup (your gem) to provide you with an in-depth plan for how to use each of the main social networks for your specific business.
  • 51:40 Update on TikTok shop as an opportunity to increase sales

1:03:40 Generate content ideas

  • How to prompt your AI to get content ideas for each social network

1:08:05 Create a content calendar

  • How to get a 6 month social media content calendar tailored to you and how you can turn that calendar into a website so you can easily browse through it whenever you want and can share it with colleagues.

1:14:00 Generate text for your content in your writing style

  • How to prompt your AI to generate draft text for your social media posts.
  • How you should then rewrite the text  and how to check that it is not mainly AI written

1:24:30 Design images

  • Brief recap on some of the main tools you can use (Full detailed courses are on the members’ website)
  • Demo of the brand new AI editor just released by Google Gemini
  • Demo of Groks new image and video AI (Grok is Elon Musk’s equivalent of Chat GPT)

1:42:05 Create videos

  • Recap some of the main tools you can use (Full detailed courses are on the members’ website)

1:43:05 Hashtag research

  • How to prompt your AI to get recommended hashtags for each post or reel that will help your marketing

1:44:40 Converting social media visitors on your website

  • How to prompt your AI to analyse the page you are driving people to from social media and to get recommendations that will increase your conversions.

SEO - How Google's AI mode works and how to get found in results

0:00 Welcome and what we will cover

3:05 What is Google AI mode & why this is the future for Google search

9:10 You still want to get found in the normal Google (using your Google profile & web pages)

9:10 There are 2 ways to get found in Google AI Mode

  • AI mode answer
  • AI mode – references

14:00 Understand the 3 big types of web pages on your site and what you should optimise each for

  • 14:00 Product / services page
  • 23:03 About us (experience and expertise)
  • 25:45 Blog pages

39:16   Action Plan: what to do to get found in the 2 ways

  • 39:16  AI mode – get included in the answer
  • 1:34:10 AI Mode – reference links

 

1:58:49 What you do for traditional SEO also helps in AI search

SEO - How to get your site found high up in Google search results

You will be able to watch video lessons on the following topics:

An overview of SEO – how it works

How to go about doing keyword research

How to do Keyword research using Google Suggest

How to do Keyword research by looking at competitors websites

How to do keyword research  using Keyword Planner tool

How to do keyword research  using Answer the Public

How to choose a final list of Keywords / search terms

Overview of onsite optimisation

How to create a meta titles and description working document

How to update your page meta titles in wordpress

How to update a page meta description

How to tag your images

Overview of technical optimisation of your website

How to test whether Google sees your site as mobile friendly

Why you should add internal links

Why you should ensure there is no canonicalisation

How to check your page load speed

Why you need an SSL cert

How to verify your site with Google search console

How to check the domain authority of your site (and competitors)

Why backlinks are important

How to quickly check where you appear on Google for lots of search terms

How to check how much traffic your getting from search engines

How to check how many sales you are getting from search traffic

 

SEO: How to get your Google business profile found in the local map results

You will be able to watch video lessons on the following topics:

Why you need a Google My Business profile

What does Google look for in a profile?

How to check if there is already a Google My Business profile for your business

How to create a profile

How to fill in your business and contact details correctly

How to fill in details of your services and business

How to upload photos and videos to your listing

How to generate a link to the reviews section of your listing

SEO in 2026 - Update on rcent changes and what you need to focus on

What is in the course:

 

0:00 welcome and what we will cover

2:15 Recap on 3 main areas of Google Search

  • Local map pack of 3, 10 organic links, AI overviews, AI mode

12:15 What you should continue doing

  • 12:15 Optimise your Google Business Profile
  • 17:15 Optimise your site and pages for the organic results
  • 27:30 Focus on getting recommended in AI search results

46:10 Recent changes and the implications for your SEO

46:10  The search box – longer searches are now possible and will become the norm

1:15:10 Google will decide which type of result to provide based on the search

1:24:35 The search box – Users can now attach images and files and the implications this has for your marketing

1:37:35 Key points to take away

  1. Keep focusing on GBP, Organic SEO and AI search recommendations.
  2. AI Mode and conversational search is the future
  1. Your Google business profile is now even more important in getting you found

How to use Instagram for Marketing

Part 1: How to use Instagram for marketing

Introduction and overview

Poll – What % have switched to a biz or creator Ac

How to setup your profile correctly from a marketing point of view

How to create a second account or practice account

How to switch to a Business or Creator account

How to make a practice account private

How to protect your account from hackers

How to connect to your Facebook business page

Overview of the secondary menu

How Instagram shopping works

Why Instagram Reels are so important

How to create a Reel

Examples of Reels by Irish businesses

How to use Reel templates

How to find examples of relevant Reels

How to search and get found in search results

 

Part 2:

Welcome and introduction

About the Feed – Like comment share and save

The Algorithm, new feeds and big changes coming

How to post an image, add hashtags, Tag accounts

How to post videos plus changes coming

How to post Carousels and why you should

How to schedule

How to post to Instagram from your PC or laptop

How to create Instagram Stories

How to schedule your Stories

How to create Story highlights

How to get more reach including reach stats

How to check your reach for posts stories & Reels

How collaborator posts work

How to use Facebook for Marketing

What is covered in the course

  • The difference between Facebook for people and businesses
  • How to create a Facebook business page
  • About the Facebook Algorithm
  • Branding and settings
  • Getting to your page and Settings
  • What to post to attract and reach followers (not just on Facebook but on Social Media)
  • Meta One Subscriptions – what you need to know
  • How to post images, Multiple images / videos, links to a website and a Reel
  • How Facebook works on mobile – two apps you need to know about
  • Why you should use the Meta Business Suite App on desktop
  • Tactics for growing your followers

How to use TikTok for Marketing

Step 1: Understand How Tik Tok Works

Welcome and introduction

Poll results – how many of you use Tiktok and also make Reels

An overview of the main areas in the app – The For You Page, Friends, Create, Inbox, Profile

How does a typical person use TikTok?

How does Tik Tok compare to Facebook, Instagram, Twitter when using it as a person?

 

Step 2: Getting started as a business

How to signup for a TikTok Account

How to edit and brand your profile correctly

Some key settings such as privacy

The difference between personal and business accounts and should you switch?

Can you add a clickable website link to your profile?

How to turn on “Analytics” and why you should do this straight away

How the Algorithm works in the For You Page

How to search and get found

How does Tiktok compare to Facebook and Instagram as a marketing tool

 

Step 3: Understand what type of videos are created on TikTok

What type of videos do People tend to make

What type of videos do Businesses tend to make

 

Step 4: How to make and post videos

How to make a video with video clips, music and text

How to make a video with someone speaking to camera

 

Step 5: How to get more views for your videos

Tactics for getting into the For You Page and getting discovered.

 

Step 6: Is Tiktok for you? And how could you grow your followers?

How to weigh up whether TikTok is a suitable marketing tool for you

Tips for growing your TikTok followers

How to use LinkedIn for Marketing

0:50 Overview of all the main sections on LinkedIn and how they fit together

  • Your profile, Your Network,  Feed, Groups, Pages, Search, Ads

 

19:45 How to use LinkedIn for marketing – a 4-step approach

21:03 Step 1 – Optimise your profile – how to create an excellent LinkedIn profile Important privacy settings you should be aware of such as How to prevent people knowing that you checked their profile How to ensure your connections are not told when you update things on your profile How to choose what strangers are shown when they see your profile   26:55 Best practice tips for completing the key sections of your profile

  • Be laser focused on what 1-2 key products or services you want to promote
  • Brand your profile with a cover and image
  • The importance of your headline and what to include
  • Add a prominent link driving people to one of your key product/ service pages
  • Add links to your key products / services in the featured section
  • Add links to your key products / services in your services page
  • How to approach the about section and the employment sections
  • How to approach getting Recommendations  / Testimonials

 

43:20  Step 2 –  Grow your connections and network

  • Why you benefit from a larger network
  • Tactics for growing your connections and network

 

57:05 Step 3. Increase awareness of your business on LinkedIn

  • Best practice for posting on LinkedIn (image and video posts
  • How hashtags help you
  • How to create a Carousel post using Canva
  • How to create and post and article
  • How to create and post a newsletter
  • How to create an audio event and how you benefit from these
  • How to create a live event
  • What are Company pages and why create one
  • How to create a company page and how to grow your followers
  • SEO – what you need to do to get your profile, content and page found high up in search results.

 

1:48:50 Step 4. Generate leads and sales

  • Free / Organic tactics
  • How to boost a post in order to advertise on LinkedIn
  • What is the difference between Boost post and the Ads Tool. How does the ad tool work?

 

2:05:31 What is in the premium version of LinkedIn and do you need it?

 

2:08:00 Recap: What type of a marketing tool is LinkedIn?

Canva : How to use Canva to design eye catching marketing graphics

0:00 Welcome and what we will cover

1:40 Overview of the Canva Homepage and how to choose the correct sized Canva

5:50 Exercise 1: How to crop an image, add text and your logo

19:45  Exercise 2: How to use preformatted text optionst

28:00  Exercise 3: How to animate text and how to use Font combinations and graphics

46:45  Exercise 4: How to choose single or gradient colours, how to remove the background from a person or product and add them to a different coloured background

1:04:00  Exercise 5: How to create a graphic with a background that matches your brand colour and how to add predesigned text graphics

1:21:56  Exercise 6: How to design an image for your website to a specific size plus how to use the Canva image library and how to add transparency to shapes

1:31:45 Exercise 6: How to use frames in your designs when working with images

Canva : How to use Canva templates

Overview of the templates area

How to search and find templates

How to filter for templates

How to adapt templates to your product or services

Video marketing : How to edit videos on your phone using the Edits app from Meta

0:00 Welcome and what we will cover

4:00  How to get the app

4:40  Overview of the main navigation

12:30  Demo 1 : How to edit a video (multiple clips plus voiceover)

1:04:25 How Edits is integrated with Instagram and how to post your Reel

1:06:05 Demo 2: How to edit a video where someone is speaking to camera

1:22:45 How Edits compares to using the Instagram app to make Reels

1:23:40 How Edits compares to CapCut

Video marketing : How to edit videos on your desktop using Capcut

0:00 Welcome and what we will cover

 There are 2 desktop versions

3:00 What is the difference and which should you use and when?

6:20 Overview of the software downloadable editor

7:15 Overview of the online web based editor – this course shows you the web based editor

 

 Overview of the main Navigation

10:50 Overview of the start screen and the main options

13:55 Overview of the editor area

15:33 How to get started editing a video

 

Demonstration of all the features within the editor

15:50 You can edit simply by deleting words from a transcript of the video

19:50 Elements – Use their stock video / image library

20:26 – How to use the stock music library

22:42 How to add text to the video

25:00 How to add captions including translations

30:02 How to easily remove “filler words “ such as ehm  or ahm

30:19 How to add effects on top of your video eg. Snow or confetti

33:00 How to add transitions in between clips

36:36 Select your logo from the brand kit and how to add your logo to the video

38:42 How to reverse a clip

39:40 How to crop out part of your video

40:10 How to flip your video if you shot it in selfie mode on your camera

40:50 How to freeze frame – so you have an image of what is on the playback screen

41:40 How to quickly split one long video into different clips for each scene

43:20 How to add a voiceover on top of your video

46:50 How to overlay footage on top of your video and 2 ways to do it

48:25 How to make a clip fill the screen using Fill

49:05 How to add someone speaking an as overlay in the corner of a video

51:41 How to “photoshop” a person in the video using Retouch

52:48 How to remove the background from a video (to isolate a person or product)

54:25 How to adjust the volume in your video

55:20 How to animate the start and end of a video clip to make it more eye catching

56:08 How to adjust the speed of a clip (slow motion or faster)

 

56:50 How to edit a video where someone is speaking to camera

 

1:10:30 Extra features that will improve your videos

1:10:50   How to upload videos from your phone into the desktop area

1:15:40 Your Space area – allows you to manage files and synch your content with the mobile app

1:19:40 The video templates area

1:31:00 The AI tools area

1:31:30 Remove background tool

1:32:37 Text to speech tool – create a voiceover for your video

1:43:00 Voice changer tool – change a persons voice in a video

1:36:02 Long video to shorts – the AI will create short videos out of a long one

1:37:35 One click video creation – provide a web address for your product and it will create lots of marketing videos about that product

 

1:43:50 Extra tip: How to use Capcut as a screen recorder

 

Website marketing: How to generate more enquiries and sales (using AI tools)

0:00 Welcome

1:10  A marketing framework that you should follow

 

8:24 Middle of the funnel: Increase engagement

12:19 Don’t immediately scare or frustrate

  • Ensure you have an SSL cert
  • Ensure the page loads quickly – how to check

16:15 Immediately resonate

  • Write compelling headlines that quickly engage visitors who land and how to use AI for this
  • Bullet point key features / benefits – and how to use AA for this
  • Embed Videos that will engage visitors – How to use Ai for ideas

27:51 Build credibility & Trust

  • Highlight any media coverage you have received.
  • Use statistics for number of customers, years in business etc.
  • Highlight blog posts on key pages to engage and build trust

31:19 Encourage Browsing

  • Have image and text links to tempt visitors to browse around
  • Make it easy for visitors to find what they want – Have a simple navigation
  • Make it easy for visitors to find what they want  Have site search

33:00 Research how you compare with competitors and continually refine your site

37:30 Measure whether people are engaging or not

40:00 Bottom of the funnel: Tactics to increase conversions

42:14 Entice visitors to purchase or enquire

  • Test different offers – how to use AI to generate ideas
  • Psychology – use limited time offers
  • Psychology – use a countdown timer for your offers and a tool you can use
  • Psychology – scarcity can increase conversions and how Ai can help with ideas

51:26  Reassure them that they are making a good decision

  • Aim to get visitors to read testimonials – ways to best present testimonials
  • Explain what makes you different – and how AI can help with this
  • Consider offering  a satisfaction guarantee
  • Consider offering a money back guarantee – and how AI can help with ideas
  • Ensure returns policy is better than competitors
  • Create product / service videos that will convert visitors

1:17:33  Encourage Action right now

  • Ensure you have call to action buttons on all key pages
  • Add  Request a Call back buttons (if offering a srvice)
  • Optimise your enquiry forms

1:21:40 Try to convert the 97% again in the future

  • Send cart abandonment emails
  • Encourage visitors to signup for your newsletter
  • Encourage visitors to download lead magnet
  • Encourage visitors to Follow you on social media

1:28:00 Research and refine

  • Compare what your competitors are doing to convert visitors
  • Talk to your customers – ask them why they purchased

Website marketing: How to get a new website on a budget

  1. Introduction to Building a Website on a Budget – 00:00

  2. Understanding Website Fundamentals: Domain, Hosting, and Website Builders – 00:26

  3. Choosing a Domain Name – 01:00

  4. Where to Buy a Domain Name – 01:27

  5. Tips for Selecting a Domain Name – 02:33

  6. Domain Name Extensions: .com vs .ie – 03:36

  7. Cost of Domain Names – 04:25

  8. Challenges in Acquiring a Domain Name – 04:59

  9. Proving Ownership for .ie Domains – 05:57

  10. Changes in .ie Domain Registration – 06:49

  11. Buying Multiple Domain Names – 07:10

  12. Avoiding Duplicate Domains – 07:58

  13. Choosing Between .com and .ie Domains – 08:24

  14. Importance of Local Search Engines – 08:43

  15. How Google Assigns Websites to Countries – 09:37

  16. Types of Domain Names – 10:35

  17. Hosting and Its Importance – 11:07

  18. Choosing the Right Hosting Provider – 11:59

  19. Renewing Domain Names – 12:27

  20. Consequences of Not Renewing Domain Names – 13:22

  21. Introduction to Website Hosting – 14:42

  22. Shared Hosting Explained – 15:07

  23. Cost of Hosting Services – 16:05

  24. Control Over Your Website – 17:07

  25. Importance of Independent Hosting – 18:19

  26. Types of Websites: Brochure vs E-commerce – 19:24

  27. Understanding Brochure Websites – 20:16

  28. E-commerce Websites Explained – 20:50

  29. Cost Considerations for Different Website Types – 21:50

  30. Options for Building a Website – 23:24

  31. Choosing a Local Web Designer – 23:49

  32. The Importance of Good Customer Service in Web Design – 24:15

  33. Common Issues with Web Designers – 25:11

  34. Finding the Right Web Designer – 26:08

  35. Researching Web Designers – 26:59

  36. Evaluating Web Designer Portfolios – 27:54

  37. Requesting Quotes from Web Designers – 28:50

  38. Comparing Quotes Effectively – 29:43

  39. Understanding SEO in Web Design – 31:45

  40. Choosing the Right Web Designer – 32:45

  41. Using WordPress for Your Website – 36:26

  42. Understanding WordPress Templates – 37:00

  43. Benefits of WordPress Plugins – 38:18

  44. Specifying WordPress in Your Quote Request – 39:45

  45. Using Pre-designed WordPress Templates – 40:55

  46. Finding the Right Template for Your Business – 42:26

  47. Customising WordPress Templates – 43:56

  48. Advantages of Using Templates – 45:14

  49. Technical Aspects of Using Templates – 46:30

  50. Cost Benefits of Using Templates – 47:26

  51. Finding Help for Template Customisation – 48:38

  52. Using Freelancers for Website Help – 50:30

  53. Summary of WordPress Template Benefits – 52:46

  54. Introduction to Self-Build Platforms – 53:09

  55. Exploring Wix for Website Creation – 53:48

  56. Comparing Wix and WordPress Options – 56:46

  57. Cost Comparison of Website Options – 58:35

  58. Choosing the Right Platform for Your Needs – 59:00

  59. Final Thoughts on Website Options – 1:01:19

How to use email for marketing your products and services

Welcome and what we will cover

Understand where email fits within your digital marketing plan

 

You need to use an email marketing service

Overview of the main options

Typical features that you need

The service I recommend – Mailer Lite

How to signup for a Mailer Lite account

 

How to grow your Prospect email  list

What you need to know about GDPR and email marketing

How to entice website visitors to leave their email addresses – 5 tactics

How to entice your social media followers to provide their email addresses – 4 tactics

How to entice Cold prospects who see your ads to leave their email addresses – 3 tactics

 

Tips on how to grow your customer email list

 

What types of email marketing campaigns could you run for prospects and customers

 

Best practice tips & checklist for running email marketing campaigns

Tips for increasing the deliverability of your email

Tips for increasing open rate and Click through rate

Tips for decreasing unsubscribe and spam complaint rate

Measuring your campaigns and metrics you should be aware of

Local Digital Marketing - how to market your business around your town or county

0:00 Welcome and what we will cover

 

Get found when people are searching for local businesses and products on

Google, Social Media, YouTube

2:14  Where in Google do you want to get found for local searches

5:50 How to use your Google Business Profile to get found in Google’s 3 local map results

17:30 What you need to do to get your website found on page 1 of organic results  for local searches:

 

Ensure Google sees that you are a business within your target location

25:04 Add a Google map with your location as a pin to the contact us page of your website

31:52 Get listed in some online directory websites which have your business name, address and tel number

32:53 Try to get backlinks from other businesses within the town / county

 

36:00 How to get found for local image search results:

43:57  Get listed on directory sites that appear on page 1

46:50 Get found when people search for local accounts on social media

1:01:10 Get found when people search for local related content on social media

1:15:20 Get found when people search for local related content on YouTube

 

Put your business in front of people who might be interested in your Local product or service using social media

1:17:50 On Facebook & Instagram ads: How to target people who live within a few miles of your town or within your county – update  on a big recent change

1:24:20 Free Social Media Tactic – Join and post to local town or county groups

How to advertise on Facebook & Instagram - Turning a previous post / reel into an Ad

You will be able to watch video lessons on the following topics:

Introduction to Facebook & Instagram ads

The difference between boost post and the Ad creation tool

How to target people geographically

How to target based on demographics

How to target based on behaviours

How to target based on interests

How to target your page followers

How to target by language

How to combine audiences when targeting

How to save an audience

Overview of how retargeting works

How to create a custom audience based on your website visitors

How to add the Facebook pixel to your website

How to select your retargeting audience when running a campaign

What is a lookalike audience?

How to create a Lookalike audience based on your website visitors

How to create a lookalike audience based on your Facebook page followers

How to create a custom audience based on engagement with your Facebook page

How to design eye catching Facebook ads

3 ways to use the Facebook ads library for your campaigns

Understand how a campaign is structured

Why it’s best to target warm audiences first

How to run the ad campaign from start to finish

How to advertise on Facebook & Instagram - creating an Ad from scratch (including collection ads)

What is in the course:

Here are key timings / sections within the course

 

00:00:00 – Welcome and what we will cover

00:00:30 – Reminder – detailed courses are on the members site showing how to target your ads, run a campaign, analyse your ads and setup conversion tracking.
00:02:55 – Quick recap on running an ad campaign – by turning a post into an ad
00:12:00 – What are the benefits of creating an ad from scratch

00:15:10 – How to create an ad using an image

  • How to add the 3 images
  • How to create the 3 image sizes using Canva
  • How to add text and choose the AI variants
  • How to choose the suggested AI image enhancements
  • Overview of all of the enhancements and which ones you should keep
  • How to add a link and Link preview
  • How to check  / preview what your ad looks like across platforms and placements

 

00:49:00 – How to create an ad using a video

  • How to add the 3 videos
  • How to create the 3 video sizes using Canva
  • How to add text and choose the AI variants
  • Overview of all of the enhancements and which ones you should keep
  • How to add a link and Link preview
  • How to check  / preview what your ad looks like across platforms and placements

 

01:04:20 – How to create a collection ad which is very eye catching and impactful

  • Demonstration of what a collection ad looks like
  • How to create the instant experience section
  • How to add text
  • How to add the carousel images and links
  • How to add the main Ad element (That people see before the instant experience)
  • How to check  / preview what your ad looks like across platforms and placements

01:29:00 Final questions and wrap up

4. Get all the AI Marketing Academy content at no extra charge

Normally €149 for a six-month membership. Included throughout your 12-month Digital Marketing School membership.

The Digital Marketing School is our flagship learning programme. That means you get all the AI Marketing Academy content alongside your digital marketing courses, plan and monthly live Zoom training, at no extra cost.

✅40 short, practical video lessons — learn how to use ChatGPT, Gemini, Claude and other AI tools to improve your marketing, save time and grow your sales.

✅Create better marketing content — see how to use AI for images, website copy, social media posts and email campaigns.

✅Get advice tailored to your business — learn how to give AI the information it needs to provide more useful ideas and recommendations.

✅Use AI to do tasks for you — discover practical ways to take work off your hands and save time.

✅Keep up to date as AI changes — access updated lessons and regular updates from Evan on useful tools and new features. AI Marketing Academy

There is no need to join the Academy separately. All its content is included for the full 12 months of your Digital Marketing School membership.

Join Now And Get Immediate Access
 

Members get 12 months access to a members’ only website which contains a Digital Marketing Plan, more than 20 of our latest digital marketing courses which you can stream at any time  and can attend a monthly live training course over Zoom with Evan (for 12 months)

Members can easily cancel their annual membership at any time if they do not want to renew it. 

✅ Risk-Free:  You can join risk free with our 7-day money back guarantee

You can join risk free. If within 7 days you think it wasn’t what you expected or that it won’t be useful for your business we will give you a no quibble refund. Simply email us to let us know and we will issue a refund.

Wondering if joining the School will improve your Digital Marketing? Click here to read what our members say

The Digital Marketing School is suitable for ...

  • Anyone who would like a digital marketing plan for their business and step by step instructions on ``How To`` implement it

  • Business owners who want to ensure their digital marketing is in good shape heading into a slowing economy.

  • Anyone who has previously attended one of Evan's digital marketing courses and would like the latest versions - you can watch the video lessons and learn at your own pace.

  • Anyone who wants to keep up with the latest Digital Marketing tactics by attending Evan's LIVE monthly courses using Zoom

  • Anyone who wants to learn digital marketing at their own pace at a time that suits them

  • If you have a colleague or employee who is doing the social media marketing but needs to be trained on how to do it well.

You can trust the advice you receive from your trainer, Evan Mangan

Eva Mangan - The Marketing Crowd

Evan Mangan

✅ He has trained over 20,000 Irish Businesses:
Evan has delivered Digital Marketing courses to more than 20,000 businesses across Ireland, earning over 200 Five-Star Facebook reviews and over 100 Five Star Google reviews.

✅ Has been chosen as a Trainer for 12 Local Enterprise Offices:
Evan is a trusted expert delivering digital marketing training for 12 Local Enterprise Offices, including Kerry, Limerick, South Cork, Clare, Galway, Kilkenny, and more.

✅ Has real marketing expertise developed at major brands
Before founding The Marketing Crowd, Evan spent 15 years in London as:

  • Head of Direct Marketing at BT
  • Head of European Marketing for Yahoo! Mobile
  • Head of Customer and New Media Marketing at Orange

✅ With business qualifications:
Evan holds a Master’s Degree in Business Studies (1st Class Honours) from UCD.

Frequently Asked Questions

What will I get in the Digital Marketing School?

You will be able to login to a members only website where you can access

  1. A digital marketing plan that you can implement for your business. This will be explained in a video and a printable document.
  2. Over 25 of our latest Digital Marketing courses which you can watch at a pace that suits when you need it. (Over 40 hours of on demand lessons)
  3. You can download detailed notes for each training course (Typically 35 – 70 pages per course)
  4. Join Evan on a live Zoom training course each month which will cover very popular topics in detail (Minimum of 12 courses a year)

Why is it an annual membership?

When you sign up you receive 12 months access to our members only website.

The school is designed to provide you with detailed courses that you can watch at your own pace covering a wide range of Digital Marketing topics plus monthly live training courses via Zoom. However, the nature of digital marketing is that things are constantly changing and we will be keeping the content up to date. This means that a lot of the content that will be on the site in 6-9 months time will be quite different to what you see when you initially join.  An annual membership gives you ongoing access to this content.

You do not have to renew your annual membership. If you do not wish to renew simply let us know.

Can I cancel my membership?

Yes – if you do not wish to renew your membership you can easily cancel it. When a member logs into the membership site there are details within the Your Account section explaining how you can cancel. When a member cancels the membership will expire at the end of the 12 month period.

Can I get my money back if it wasn't useful?

Yes. We offer a no quibble money back guarantee.

You can join the Digital Marketing School  ‘Risk free’.  We know you’ll find the online courses and ongoing digital marketing updates  very beneficial but we want you to have peace of mind when ordering it.  If, within 7 days of purchase you think the  Digital Marketing School  isn’t useful for you just let us know and we will give you a no quibble refund.

What happens after I order this?

When you click the “join” button and then order the service using your credit or debit card, the next steps are;

  • Within a few minutes you will receive an email with your login details
  • You will then have access to all of the content in the “members only” Digital Marketing School website.
  • You will also start receiving  emails each month about upcoming courses for members plus updates on recent changes in Digital Marketing that could impact you.

Can I pay by credit card?

Yes. You can pay securely using Visa or Mastercard through  Stripe.

Join Now And Get Immediate Access
 

Members get 12 months access to a members’ only website which contains a Digital Marketing Plan, more than 20 of our latest digital marketing courses which you can stream at any time  and can attend a monthly live training course over Zoom with Evan (for 12 months)

Members can easily cancel their annual membership at any time if they do not want to renew it. 

✅ Risk-Free:  You can join risk free with our 7-day money back guarantee

You can join risk free. If within 7 days you think it wasn’t what you expected or that it won’t be useful for your business we will give you a no quibble refund. Simply email us to let us know and we will issue a refund.

Wondering if joining the School will improve your Digital Marketing? Click here to read what our members say