27 Video Lessons
Duration: 1 Hour 40 mins

 

 

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Would you like to know how you could use Instagram to market your business?

Instagram is now bigger than Twitter with over 400 million users. Businesses have started to flock to Instagram to use it as a marketing tool and because it is owned by Facebook, you can now run ads that go into the Instagram newsfeed using your Facebook business page

This training course will explain what Instagram is and how to use Instagram to market your business. It will explain

  • The basics such as
    • How to set up an Instagram account
    • How to brand it
    • How to use to Instagram app
  • Examples of how small / medium sized businesses are using Instagram for marketing
  • How to find similar businesses to yours on Instagram in order to assess whether it could be a useful marketing tool for you.
  • How to Post on Instagram
  • How to grow your followers
  • How to advertise on Instagram – even if you don’t have an Instagram account.
  • A variety of Instagram marketing tactics designed to increase awareness of your brand amongst potential customers, drive traffic to your site and increase your sales

 

This course is suitable for anyone who

  • Is new to Instagram or
  • Is familiar with Instagram but feels they don’t really understand how to use it for marketing

 

Course length and duration

27 Video Lessons – Duration: 1 Hour 40 mins

 

Try before you buy

Why not watch the 2 FREE video lessons below to get a sample of what the course is like. You can also see below a list of all the lessons included in the course

 

Course Curriculum

Introduction to Instagram
What is Instagram? 00:00:00
How do companies use Instagram for marketing? 00:00:00
Is Instagram suitable for your business? 00:00:00
Understanding How Instagram Works
How to install the app and setup an account 00:00:00
The 5 navigation tabs FREE 00:00:00
How to search for interesting posts and accounts to follow 00:00:00
Viewing an Instagram profile 00:00:00
How to follow and unfollow an account 00:00:00
Overview of your Newsfeed 00:00:00
Overview of notifications section 00:00:00
How to update your Instagram profile 00:00:00
How To Post Updates On Instagram
How to take a photo and share as a post 00:00:00
How to share videos in your Instagram posts 00:00:00
How to post an image from your phone's image gallery 00:00:00
How to use the Layout app to create photo collages for your Instagram posts FREE 00:00:00
Use the befunky app to add text and graphics to images you want to share on Instagram 00:00:00
Instagram Marketing Step 1 - Develop A Plan
Develop a posting plan for Instagram – what will you post? 00:00:00
Create eye-catching and engaging images and videos for your posts 00:00:00
Instagram Marketing Step 2 - Grow Your Followers
Post high quality content frequently 00:00:00
Embed an Instagram button on your website to help convert web visitors into followers 00:00:00
How to add an Instagram tab to your Facebook page so visitors can see your Instagram posts 00:00:00
Convert your email list – customers and prospects – into followers 00:00:00
How to link to your Facebook and Twitter accounts and how to share posts to those followers 00:00:00
Add hashtags to your posts in order to get your posts found by potential followers 00:00:00
Follow accounts who are following your competitors – they will get a notification and some will follow you back 00:00:00
Instagram Marketing Step 3 - Increase awareness & Engagment With Potential Customers
Send posts that contain details of your offers and promotions 00:00:00
How to run an Instagram ad campaign to promote your products and services 00:00:00
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