Description
How To Set Up A Google Ad Campaign – 1:1 coaching on how to advertise on Google
Would you like to understand how to advertise on Google?
You will receive 1:1 coaching on how to set up a Google advertising campaign for your business. Once the campaign is set up your advert will start appearing on page 1 of Google search results in the “sponsored Ads” section (this is the right hand side of the page and the top of the page).
How will you benefit from knowing how to advertise on Google?
Getting your site found on page 1 of Google search results is critical if you want to drive targeted traffic to your website. The beauty of Google ads is that you can get your ad appearing in front of people who are actively searching for your product or service and you only pay Google when people click on your advert and land on your website. You can control how much you spend each day/week and the campaign can be paused any time you wish.
Millions of businesses run adverts on Google. However, not everyone understands how to set up a campaign correctly and how to avoid the key pitfalls that will result in a lot of budget wastage and poor targeting. This session covering how to advertise on Google will ensure your campaign gets off to the best possible start.
What topics can be covered in the “How to advertise on Google” coaching session?
Understanding Google AdWords
- Introduction to online advertising
- Understanding where Google ads can appear
- AdWords language
- What determines the position of your advert on page 1?
- Understanding the auction and quality score
Setting up and understanding your AdWords account
Step 1: Create your account
Step 2: Set up your billing details
Step 3: Understand how to structure your account
Step 4: Understand the AdWords user interface
Create your first campaign on the search network
Step 1: Create your first campaign and ad group
Step 2: Target your ads by location
Step 3: Develop quality keyword lists for each ad group
Step 4: Selecting, managing and editing keywords
Step 5: Create great ads that will generate clicks
- Understand what adverts get approved
- Writing compelling ad copy
Step 6: Put your campaign live
Step 7: Manage the bids for your keywords
Step 8: Monitor your campaign’s performance
How Is The Coaching Session Delivered?
Face-to-face sessions: The coaching can be delivered face-to-face at The Marketing Crowd’s office in Killorglin, County Kerry.
Or
Tele-Coaching Sessions: The tele-coaching option is extremely popular. In a tele-coaching session the coaching is delivered over the phone. Once you are sitting in front of your own PC, with a broadband connection, you will able to see what is on Evan’s computer. This means that as each point is discussed on the phone you can see everything that is being demonstrated. It is the same as sitting across a desk from each other except you are in the comfort of your own office/home. Many clients find this to be a very convenient and cost-effective option which can be easily fitted into your schedule.
What happens when you order this ebusiness product?
When you click the “add to cart” button and then order the service, the next steps are;
- You will receive an email receipt for your purchase
- We will contact you by phone within 24 hours to discuss your business and what you wish to achieve on Facebook
- We will schedule your 1:1 coaching session at a time that suits you.
What does the price cover?
The price is for a two-hour coaching session.
How Do I Order this ?
Simply click the “Add To Cart” button and order the service