Before Instagram rolls out new updates they are often tested on small user groups. 3 tests have been spotted recently so it’s very possible that we will see these implemented on Instagram in the coming months.
1. “Unhiding” likes
Back in 2019 Instagram removed the like count on posts and they explained that it was to help people who didn’t like their posts being compared to others based on likes. For example, teenagers are often self conscious if their posts aren’t seen to be as popular as their friends’ posts. However, Instagram is testing the ability for users to switch the like count back on if they wish and it is something that can be done in settings.
2. Vertical Feed for Stories
Some users have spotted a vertical feed for Stories that mimics Tik Tok where you swipe up and down to navigate stories instead of left and right. This would follow on from Instagram already rolling out Reels which is a copy of Tik Tok and it is likely because recent studies show that users are spending more time / engaging more on Tik Tok than users are on apps like Instgram and Facebook.
3. Removing the ability to share posts to stories
Some users have spotted a notice saying that they can’t share their posts as a story. It’s believed that this will be part of a drive by Instagram to reduce the amount of overlap between the Newsfeed and Stories and that they want users to create unique content for Stories
Lots of changes likely in the coming months.
**********************
Want to learn more about using Instagram for marketing?
If you would like to learn more how to use Instagram for marketing and how to increase your sales using Digital Marketing, our online Digital Marketing School would be ideal for you.
As a member of the school you can …
1 – Download a step by step digital marketing plan designed to help Irish businesses increase their sales.
2 – Immediately access 12 of our latest courses as on demand step by step video lessons which show you how to implement your digital marketing – so you can learn at your own pace, whenever suits you. These courses cover …
- How to advertise on Facebook & Instagram
- Website marketing
- SEO – how to get found high up in Google search results
- How to use Instagram for marketing
- Google Analytics
- How to shoot and edit your own marketing videos
- How to design eye catching images for social media
- How to generate more sales from your website
3 – Attend 12 “Live Zoom courses” for members throughout 2021 where we cover important Digital Marketing topics in detail, including questions and answers for members. Members can watch replays of all previous Zoom courses.
Want more details about the School? Click the link to Read more about the Digital Marketing School
.
.
.
