27 Video Lessons
Duration: 1 Hour 40 mins
OR
Would you like to know how you could use Instagram to market your business?
Instagram is now bigger than Twitter with over 400 million users. Businesses have started to flock to Instagram to use it as a marketing tool and because it is owned by Facebook, you can now run ads that go into the Instagram newsfeed using your Facebook business page
This training course will explain what Instagram is and how to use Instagram to market your business. It will explain
- The basics such as
- How to set up an Instagram account
- How to brand it
- How to use to Instagram app
- Examples of how small / medium sized businesses are using Instagram for marketing
- How to find similar businesses to yours on Instagram in order to assess whether it could be a useful marketing tool for you.
- How to Post on Instagram
- How to grow your followers
- How to advertise on Instagram – even if you don’t have an Instagram account.
- A variety of Instagram marketing tactics designed to increase awareness of your brand amongst potential customers, drive traffic to your site and increase your sales
This course is suitable for anyone who
- Is new to Instagram or
- Is familiar with Instagram but feels they don’t really understand how to use it for marketing
Course length and duration
27 Video Lessons – Duration: 1 Hour 40 mins
Try before you buy
Why not watch the 2 FREE video lessons below to get a sample of what the course is like. You can also see below a list of all the lessons included in the course
Course Curriculum
| Introduction to Instagram | |||
| What is Instagram? | 00:00:00 | ||
| How do companies use Instagram for marketing? | 00:00:00 | ||
| Is Instagram suitable for your business? | 00:00:00 | ||
| Understanding How Instagram Works | |||
| How to install the app and setup an account | 00:00:00 | ||
| The 5 navigation tabs | FREE | 00:00:00 | |
| How to search for interesting posts and accounts to follow | 00:00:00 | ||
| Viewing an Instagram profile | 00:00:00 | ||
| How to follow and unfollow an account | 00:00:00 | ||
| Overview of your Newsfeed | 00:00:00 | ||
| Overview of notifications section | 00:00:00 | ||
| How to update your Instagram profile | 00:00:00 | ||
| How To Post Updates On Instagram | |||
| How to take a photo and share as a post | 00:00:00 | ||
| How to share videos in your Instagram posts | 00:00:00 | ||
| How to post an image from your phone's image gallery | 00:00:00 | ||
| How to use the Layout app to create photo collages for your Instagram posts | FREE | 00:00:00 | |
| Use the befunky app to add text and graphics to images you want to share on Instagram | 00:00:00 | ||
| Instagram Marketing Step 1 - Develop A Plan | |||
| Develop a posting plan for Instagram – what will you post? | 00:00:00 | ||
| Create eye-catching and engaging images and videos for your posts | 00:00:00 | ||
| Instagram Marketing Step 2 - Grow Your Followers | |||
| Post high quality content frequently | 00:00:00 | ||
| Embed an Instagram button on your website to help convert web visitors into followers | 00:00:00 | ||
| How to add an Instagram tab to your Facebook page so visitors can see your Instagram posts | 00:00:00 | ||
| Convert your email list – customers and prospects – into followers | 00:00:00 | ||
| How to link to your Facebook and Twitter accounts and how to share posts to those followers | 00:00:00 | ||
| Add hashtags to your posts in order to get your posts found by potential followers | 00:00:00 | ||
| Follow accounts who are following your competitors – they will get a notification and some will follow you back | 00:00:00 | ||
| Instagram Marketing Step 3 - Increase awareness & Engagment With Potential Customers | |||
| Send posts that contain details of your offers and promotions | 00:00:00 | ||
| How to run an Instagram ad campaign to promote your products and services | 00:00:00 | ||
