How to start retargeting your website visitors on Facebook & Instagram

Do you advertise on Facebook or Instagram to people who recently visited your website? If not, you should be.

Continuing our series of video tutorials designed to help you get your digital marketing in order during Coronavirus, in this first video I explain how Facebook retargeting works and how it is a key tactic in increasing the enquiries and sales you generate from your website.

 

 

 

 

Now that you understand how it works, the next step is to setup retargeting audiences so you can target them in an ad campaigns. In this video I show you how to do it.

 

 

 

Once you have setup the retargeting audiences you now need to get the Facebook pixel onto your website. If you have a WordPresss website here’s how to add it.

 

 

 

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April 27, 2020