This 1 hour and 30 minute course covers the following topics:
.This online course shows you how how to grow your followers on Instagram. Facebook. TikTok, Twitter and Linkedin
Step 1: Get the fundamentals right
1 Be clear about “why” people should follow your account
2. How to create a posting plan
3. How to make your accounts immediately appear “interesting” when people land on them
Step 2: How to employ tactics specific to each social network
4. Why you should leverage your personal contacts and connections to follow your business account. How to do this on each network
5. How to run a competition to grow followers
6. Social Media SEO – how to ensure your accounts get found by people searching
7. Social Media SEO – How to ensure your posts get found by people searching
8. How to get noticed by your target audience who follow similar accounts to you
9. Consider collaborating with other accounts
10. Utilise formats that get your content shown to non followers
11. Consider running an ad to promote your account to non followers
Step 3: Convert followers on one social network to follow you on another
12. Try adding a cross promote message to the bottom of a post
13. Try sending out a specific post
14. Consider turning that post into an ad
Step 4: Convert your website visitors into followers
15. Add links to your main social networks to your web pages
16. How to pull your social media content into your website to generate followers
17. How to prompt website visitors to follow you
Step 5: Convert people you contact through business
18. Utilise your email to prompt people to follow you
19. Utilise your email lists
20. Utilise marketing and promotional material
