Key Sections of the course

If there is a specific section you would like to catch up on here are the timings within the video.

:00 Welcome and what we will cover

2:10 AI tools for planning and analysing

• 3:05 You can get creative answers (Brainstorm, write, create a plans etc)
• 3: 50 You can now get creative answers far more tailored to you (For Free)  by creating projects in Gemini (Gems). These include custom instructions and you can add files.
• 8:35 Get up to date answers using AI search
• 10:20 Get a deep research report on your industry including trends, pricing strategies, competitor analysis and recommendation on what you should be focusing on over the next 12 months (Gemini deep research)
• 14:55 Get a highly detailed DM plan totally tailored to your business and your budget (Gemini Flash thinking experimental)

The Big Picture

• 18:55 How to visualise when to use Chat GPT or Gemini Vs Deep research Vs Advanced reasoning Vs GPT search or Perplexity in your digital marketing. They are each brilliant at helping you with different areas of digital marketing.
• 25:16 – A quick demo of Canvas within Gemini

Tools for analysing web pages or Youtube videos

• 28:02 Analyse any webpage you are on using AI (Harpa)
• 30:38 Get an AI agent to check other sites and notify you if there is a price change or offer change (Harpa)
• 35:14 Get a summary and transcript for any YouTube video you don’t have time to watch (That Needle Gist)

AI Image Tools

• 38:05 Create images by describing them – best free tool is now Gemini
• 40:10 – Where this technology is going – you will be able to descrive the edits you want to make in your image and the Ai will edit your image
• 43:00 Create images by describing them and then add an image that will act as the style –  Canva Dream Lab
• 46:25 Go to Midjourney.com to see what prompts people used when creating images – it’s a good way to learn about prompts
• 48:35 Four  very useful sites that have lots of AI image tools
• 51:47 – Can you specify a location when asking dreamlab for an image
• 53:50 Create a text graphic – Canva dream lab
• 56:30 Create a text graphic using  Ideogram.ai
• 59:50 How to correct misspellings in the graphics and AI creates
• 1:05:10 Old photo restoration – CapCut desktop
• 1:08:54 Remove the background from an image
• 1:11:14 Remove the background from multiple images at once using Pixlr
• 1:13:11 Erase something / someone from an image
• 1:14:10 How to increase the resolution of an image – if you get a low res version from a free tool

AI Video Tools

• 1:16:11 Create a video by attaching a product image  and create a video by describing what you want – Sora
• 1:23: 05 One extra thing  – you can turn a deep research report in Gemini into an Ai podcast
• 1:26:31 Create product videos simply by providing a url – CapCut desktop
• 1:32:46 Increase the resolution of your video – CapCut desktop

Key Sections of the course

If there is a specific section you would like to catch up on here are the timings within the video.

0:00 What is Chat GPT

2:00 Examples of how to use Chat GPT for everyday things

7:40 Context – When did Chat GPT launch and who is behind it?

10:55 Free versus paid version

12:15 Six prompts you should use to get the most out of an AI tool like Chat GPT

• 14:20 Teach me
• 18:35 Act like an expert
• 23:20 What does the popup – “You have hit the free limit” mean?
• 25:50 Brainstorm
• 30:40 Summarise
• 33:16 Write and How to get Chat GPT to write like me
• 39:35 Converse

41:50 My view on how you should use the text that the AI writes for you

43:41 What you need to know about copyright

47:33 Memory – What you need to know about the memory feature

50:35 How to protect your privacy when using Chat GPT

54:50 How to tailor it to you using Custom Instructions

1:04:40 Chat GPT isn’t 100% accurate. It can hallucinate

1:05:50 How to use it for creating content for your website & how to use a Chat GPT detector

1:14:44 How to use Search GPT which is like perplexity.ai

1:31:55 Mobile app – how to use Chat GPT on your phone, including how to speak your prompts

Key Sections of the course

If there is a specific section you would like to catch up on here are the timings within the video.

0:00 Welcome

0:30  Attach images – and how to use this for your marketing

06:16  Attach files – and how you can use this

08:50 Enhanced voice on mobile app and desktop

11:50 Enhanced voice with video (it can see though your video camera)

18:15  Image creation – How to create images by describing them

20:37  Custom GPTs – what are they and how to create one for your digital marketing

26:45 Scheduled tasks

30:18 Deep research

34:00 Projects

38:50 Sora – how to create videos based on text and image prompts

0:00 Welcome and what we will cover

3:45 Poll question – Do you use Perplexity?

Perplexity.ai

• 5:10 What is Perplexity
• 6:00 How to use it – examples of personal and Digital marketing searches
• 14:40 How to use it – explanation of the menu structure and how it works
• 20:02 How image attachment works
• 22:00 What is in the Pro version and do you need it?
• 25:45 They have introduced deep research. How does it work?
• 34:10 Important privacy and customisation settings
• 37:35 How does Perplexity get it’s answers
• 42:18 What ways can you get found in perplexity
• 51:37 What should you do to get found

Search GPT on Chat GPT

• 1:08:20 What is Search GPT & how to use it
• 1:11:00 What ways can you get found in Search GPT
• 1:13:25 What should you do to get found

Google Gemini

• 1:14:00 It now has a search GPT that it just launched in February 2025. How does it work?

Google SGE / AI Overviews

• 1:20:40 What is Google SGE / AI overviews
• 1:30:40 What are the implications for SEO

0:00 Welcome and what we will cover

1:50 Poll – Do you use Canva?

4:50 Poll – Do you have the Pro or Free version of Canva?

4:30 Canva’s AI features

5:50 Magic design for images – upload an image and it will auto populate templates

9:40 Magic design for videos – Upload 3+ videos / images and Canva will generate a video

23:09 Magic grab – isolate and move anything within an image

25:41 Magic media – Text to image generator

34:40 Magic Media – Text to video generator

38:30 Grab text – isolate and manipulate any text that is in an image

43:05 Magic expand – ask Canva to recreate parts of an image to make it wider or taller

49:14 Magic edit – Highlight part of an image and type what you want to replace it with

51:42 Magic eraser – Highlight people or objects in an image and it will erase it

54:46 Magic write – generate initial drafts of text and alternative copy options

57:51 Magic morph – use AI to turn graphic and text elements into something more eye catching

1:01:50 Magic switch – an upgrade to the resize feature for Pro users

Other new features

1:06:38 How to easily upload images / videos from your phone

1:10:58 How to use the new Canva Assistant

1:13:54 How to use the new Modal image editor

1:17:36 How to use the new colour gradient tool

1:20:40 How to use the photo outline feature

1:22:30 How to use the new layers feature

1:23:41 Overview of the new Apps area and what you need to know about apps

• Demo of the new Mockups app
• Demo of the translate app
• Demo of Instagram app

What is in the course:

Here are key timings / sections within the course

0:00 Welcome

0:55 Poll questions – Have you used Gemini or Chat GPT

3:00 What we will cover

4:50 How to get to Google Gemini and about recent big upgrades

What is the same as the free version of Chat GPT

• 7:50  Prompts: You use the same prompts
• 9:30 Custom instructions: You can now add custom instructions
• 12:25 It has memory
• 14:30 You can ask it to write like you if you give it examples
• 19:35 Search GPT: It now has real-time search
• 21:30 Can analyse content of a web page

What you get for free in Gemini that you don’t get for free in Chat GPT

• 23:30 Fact Check
• 26:30 Unlimited image creation
• 28:40 Unlimited image attachment
• 29:50 Unlimited file attachment
• 31:20 Projects / Gems
• 40:00 Deep Research
• 47:40 Multi-step reasoning
• 54:40 Enhanced voice
• 57:30 Enhanced voice with video
• 1:01:13 Canvas – an area where it will program things for you

What isn’t as good as Chat GPT (Free)

• 1:15:00 Privacy – and why

What isn’t as good as Chat GPT (Paid)

• 1:20:09 Image creation / manipulation (but I’ll explain what is coming soon)
• 1:28:46 Video creation

1:34:40 Side by side comparison of all features in Gemini V Chat GPT

1:35:18 Which Gemini Models should you use for your digital marketing and when?

• Everyday Creative Answers for your digital marketing ( 2.5 Flash)
• Ask it to summarise YouTube videos ( 2.5 Flash)
• Ask it to analyse and recommend trends on YouTube to help your marketing ( 2.5 Flash)
• In-depth research about your industry or a competitor (2.5 flash Deep Research)
• Ongoing more tailored answers about a topic eg. Your website or your social media (Gems within 2.5 Flash)
• Very detailed Digital marketing  plan for your business and recommendations that factor in criteria (Multistep reasoning 2.5 Pro

1:39:20 How to visualise all of these features and tools

0:00 Welcome and what we will cover

4:05 Recap on some SEO fundamentals – what is involved?

17:30  How to get an SEO plan tailored to your business and website

22:34  Keyword research

• How to use Chat GPT or Gemini for Keyword research

47:01  Tagging and draft content

• Prompts you can use to write Meta titles and descriptions – an OK way and a much better way.
• 1:01:44 Prompts you can use to write headlines focused on your main search term.
• 1:02:58 Prompts you can use to write draft text for sales pages
• 1:08:24 Prompts you can use to write image alt tags and descriptions

1:17:39 Blog post / Article ideas

• Generate a list of blog posts / articles based on common questions people ask

1:32:29 Backlinks

• How to generate ideas for backlinks tailored to your business
• How to then use an AI tool to drill deeper into each idea.

You will be able to login to a members only website where you can access

1. A digital marketing plan that you can implement for your business. This will be explained in a video and a printable document.
2. Over 25 of our latest Digital Marketing courses which you can watch at a pace that suits when you need it. (Over 40 hours of on demand lessons)
3. You can download detailed notes for each training course (Typically 35 – 70 pages per course)
4. Join Evan on a live Zoom training course each month which will cover very popular topics in detail (Minimum of 12 courses a year)

When you sign up you receive 12 months access to our members only website.

The school is designed to provide you with detailed courses that you can watch at your own pace covering a wide range of Digital Marketing topics plus monthly live training courses via Zoom. However, the nature of digital marketing is that things are constantly changing and we will be keeping the content up to date. This means that a lot of the content that will be on the site in 6-9 months time will be quite different to what you see when you initially join.  An annual membership gives you ongoing access to this content.

You do not have to renew your annual membership. If you do not wish to renew simply let us know.

Yes – if you do not wish to renew your membership you can easily cancel it. When a member logs into the membership site there are details within the Your Account section explaining how you can cancel. When a member cancels the membership will expire at the end of the 12 month period.

Yes. We offer a no quibble money back guarantee.

You can join the Digital Marketing School  ‘Risk free’.  We know you’ll find the online courses and ongoing digital marketing updates  very beneficial but we want you to have peace of mind when ordering it.  If, within 7 days of purchase you think the  Digital Marketing School  isn’t useful for you just let us know and we will give you a no quibble refund.

When you click the “join” button and then order the service using your credit or debit card, the next steps are;

• Within a few minutes you will receive an email with your login details
• You will then have access to all of the content in the “members only” Digital Marketing School website.
• You will also start receiving  emails each month about upcoming courses for members plus updates on recent changes in Digital Marketing that could impact you.

Yes. You can pay securely using Visa or Mastercard through  Stripe.